40+ ReverbNation Artists to Play Summerfest 2015

As June draws to a close, bands all across the world are gearing up for Summerfest, an annual mega-music festival in Milwaukee, WI. Known as “The World’s Largest Music Festival,” Summerfest hosts approximately 900,000 attendees over its 11-day run and features over 800 bands from around the world.

And with a 2015 lineup that includes headliners such as The Rolling Stones, Stevie Wonder, Kendrick Lamar, Carrie Underwood, Linkin Park, and Ed Sheeran, this year’s Summerfest is where every music fan needs to be.

But this year’s festival also includes something we haven’t seen in years past: more than 40 ReverbNation artists, almost all of whom were selected through an official ReverbNation opportunity, who will be a part of the official festival lineup. 

We put together a playlist [SHARE] of all the ReverbNation artists performing at this year’s festival, so if you’re not headed to Milwaukee this week, check out some of the artists who are below:

Sam40+ ReverbNation Artists to Play Summerfest 2015
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Introducing the New Band Profile App for Facebook

As Facebook continues to limit your musician/band page’s “organic reach,” (i.e. how many people see your posts without having to spend money to “boost” your posts), we wanted to be sure that anyone who visited your Facebook page would be able to get all the information they needed in one place. So if you hop over to your Facebook musician/band page, you’ll notice that your Band Profile app now sports a simple, sleek look designed to focus all of your fan’s attention on your music.

bandprofile2Much like our SiteBuilder service, which simplifies the process of creating your own website, the new Band Profile app features four distinct sections: Music, Shows, Videos, and Press. And managing the app has never been easier — using a simple on/off toggle, you can remove or add each section in one click.

Just like before, any new content you add on ReverbNation will be automatically added to your Band Profile app. You can also “pin” whatever section you like to the top of the app, giving preference to one section over the others.

We also put any of your ReverbNation “albums” front and center under the Music section, allowing your fans to kick back and listen to the entire release, or pick and choose from your catalog of music. The Band Profile app displays each album’s artwork, so make sure you’ve got your albums up to date on your ReverbNation profile.

In the top right corner, fans can also join your mailing list, share your page, or visit any of your external sites like Instagram or wherever you sell your merchandise.

With the new Band Profile, less is more, and we think you’re going to like it that way.

To install the app on your Facebook page, just click here:


SamIntroducing the New Band Profile App for Facebook
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5 Questions: Josh Rabinowitz of Grey Advertising on Sync Licensing

Over the past decade, sync licensing has established itself as a reliable source of income for emerging artists. Once the domain of only top-level performers, now artists at all levels are finding success with licensing. In addition to touring, merchandising, and album sales, sync licensing can boost your revenue on a consistent basis. And in today’s digital world, sync licensing is no longer only relegated to film and TV. Artists are placing music across a variety of platforms and devices, including video games, eBooks, and more.

But as attractive as licensing can be for an independent artist, it’s not the easiest realm to navigate. If you’re thinking about getting into this new arena, questions can begin to pile up. To help with that, we spoke to Josh Rabinowitz of New York City-based advertising agency, Grey, who are currently running two licensing opportunities with ReverbNation. Check out some of the helpful advice Joshua gave us, and then be sure to submit your music!

ReverbNation: Can you briefly explain how sync licensing works for TV, film, video games, etc?

Josh Rabinowitz: In advertising, we generally license music from rights holders (like publishers and labels), and at times from unsigned artists. We provide what the “use” would be (e.g. TV, all media, Internet only, etc.), the term (3 months, 6 weeks, 1 year, etc.) and the territory (US only, Regional, Global, Western Europe, etc.). We then negotiate a fair and reasonable deal based on the market rate of a particular track.

The creative aspect involves several collaborators including creative directors, copywriters, art directors, and more, offering their opinions as a spot or campaign is in development. The music producer or supervisor harnesses and guides this collaborative process and oversees the financial and rights negotiations.

What do you normally look for in an artist when searching for music? Are the common traits to each band, or does it differ radically from project to project?  

It’s a radical shift from project to project.  Much of what we do is create music specifically for each spot, which involves composers. And of course, much of what we do is finding an existing track that works. When working with a strict budget, we often utilize various library sources to fulfill our needs.

Why should an artist care about getting involved in sync licensing?  

It’s a decent revenue stream, with good upfront fees and the royalties can add up. The exposure may be the greatest value of all – a huge media presence with a great spot and brand can be a game-changer for an artist.

What can an artist do to improve their chances of being selected by a music supervisor?

By submitting music that is completely “on brief”** and understanding that we have limited time to listen to every piece of music submitted. Putting your best musical foot forward, simply and to the point, is very user-friendly to a music supervisor for sure.

Are there any turn-offs in an artist that make you less likely to use their music? 

Artists who do not take the time to understand the creative needs of a particular licensing request are not doing themselves any favors with a music supervisor. Take a moment and understand what the supervisor is looking for, and if your music is not relevant tot their needs, don’t submit your music.

**A “brief” is an agreement or contract between an advertising agency and a client that outlines the objectives of a campaign, estimate cost, targeted audience, and other factors.

Help create the soundtrack for a LongHorn national advertising campaign HERE

Create a new, modern version of the iconic Folgers Coffee jingle HERE

Sam5 Questions: Josh Rabinowitz of Grey Advertising on Sync Licensing
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5 Questions: Brian Ball of Ernie Ball & The Warped Tour

Since 1995, the Warped Tour has showcased not only some of the biggest names in punk and rock, but they’ve also created a platform for up-and-coming artists to get exposed to larger audiences. In fact, many consider The Warped Tour to be the first festival to bring artists like Blink-182, New Found Glory, and Katy Perry into the national spotlight.

In keeping with that tradition, The Warped Tour and Ernie Ball are working with ReverbNation for the fifth year to present a battle of the bands-style competition in which unsigned, independent artists compete for a two-week tour spot on this year’s Warped Tour.

We spoke with Brian Ball (grandson of the legendary Ernie Ball and the company’s current President) about the current festival landscape and how bands can improve their chances of being selected for opportunities, among other topics. Check out some of the highlights below:

ReverbNation: The number of festivals in the US has grown exponentially in the past few years — how does The Warped Tour stay relevant in this new festival culture?

Brian Ball: Not only has Warped Tour remained relevant in continuously booking breaking bands, but they’ve also managed to keep the value incredibly high. It’s mind boggling to me how expensive some of the newer festivals can be. Kevin Lyman (founder of Warped Tour) has done an amazing job at maximizing value, and allowing festivalgoers to be able to buy merch, water, food, etc., without breaking the bank.

What are some of the things you look for when narrowing your selections? Is it purely based on the music, or do the artist’s photos, videos, and profile stats play into your decision?

Songwriting is almost everything to me — does the band have dynamics? Are they trying to create their own voice or just follow trends? Second to that is the band’s appeal in their regional/local market — do they promote their shows and engage with fans online? Are they treating their band as a career or more as a hobby?

What is one of the most common mistakes you see with up-and-coming artists these days?

A big mistake is putting promotion and social media presence before songwriting and musicianship. We’re in a time where instant forms of promotion and communication have never been better, but I think they can also hold bands back from what’s most important — their music.

Is there any aspect of an artist’s profile/submission that tends to catch your eye more than others?

The first thing I look for in a profile is if they have live videos in addition to songs. That’s one element that shows me the band treats their art more as a lifestyle than a hobby. It also gives us the ability to see how much modern recording equipment (Pro Tools, Auto-Tune, etc.) goes into making the band sound great.

After an artist has been booked for a show or festival slot, what is the responsibility as far as promotion is concerned? Have you seen certain tactics work better than others?

Drawing a good crowd at any show or festival can be tough, so it’s vital that they promote prior to the show online, and even offer promotions to those that come see the show. Some bands have chosen to give fans their two free passes and hold a contest prior to the show to help them promote. Also, the bands that do the best at The Warped Tour show early and come with signs and headphones offering attendees in line the chance to check their music out. That can easily turn the show into having 50-100 people in front of the stage, to having 200+.

Key Takeaways:

  • Focus on songwriting first, promotion second
  • Include live videos on your press kit at all times
  • Get creative with your show promotion with contests, giveaways, etc.
  • A festival spot isn’t just another show — promote yourself throughout the festival, not just during your set

Don’t miss your chance to play The Warped Tour 2015:


Sam5 Questions: Brian Ball of Ernie Ball & The Warped Tour
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CONNECT Brings Synth-Pop Artists Coral Bones to Chicago and NYC

Our Artist Development incubator CONNECT has been working with some great Artists in the past few months, and so we asked them to start keeping us all up to date on their findings and goings-on. Here is the first dispatch from Curation Manager, Schuyler Rooth.

We’ve been following Coral Bones since ReverbNation’s curation team turned us onto them, and we’ve since fallen in love with the band’s compelling electro-pop music. When we established CONNECT, they were some of the first people we wanted to help. Luckily for us, Chris Bennion (above) and Landon Young of Coral Bones were stoked to meet up and work together from the outset.

Last week, the guys left their hometown of Provo, UT, to play a few shows, record some brand new material, and hang with the CONNECT team. After performing a great set at our showcase at South By Southwest in Austin, TX, a few weeks ago, the guys were ready for more stage time and strategizing.

Their first stop was Chicago, where they performed at the sold-out After Dark Party at the Art Institute of Chicago alongside fellow CONNECT Artists GlassLux. Then, the band headed to New York City where they met up with Simon Perry, a multi-platinum writer/producer and ReverbNation’s Chief Creative Officer. Simon and the guys headed to Engine Room Studios in downtown New York City to record vocals for the band’s new songs and do a bit of collaborative writing.

The rest of the week was a flurry of adventures in Manhattan and Brooklyn, most of which involved copious amounts of pizza. Chris and Landon topped off their trip by playing their favorite material upstairs at Pianos on the Lower East Side, where the eager Thursday night crowd lapped up their bouncy synths, swelling beats, and compelling lyrics.

We’re so glad to have Coral Bones joining us in CONNECT, which gave us the chance to set up their first shows in Austin, Chicago, and New York City. Be on the look out for their new EP later this year!

Check out the video for “Queensway” below:


Schuyler Rooth is the Curation Manager for CONNECT. She’s also a music journalist and curator living in Brooklyn, NY, who has been featured on numerous tastemaker blogs. Schuyler appreciates brave music, both new and old.

SchuylerCONNECT Brings Synth-Pop Artists Coral Bones to Chicago and NYC
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Making Waves with Pacific Records

When you imagine a group of record label executives, you probably wouldn’t expect them to spend as much time on a surfboard as they do in the boardroom.

But according to Pacific Records CEO and founder Brian Witkin (above left), the entire label’s brand is built around the laid-back, friendly vibes that surround the San Diego surfing community. And because Pacific Records is not genre-specific, the label defines itself by its lifestyle, which has guided their development and search for new talent, allowing them to grow their label in an organic and authentic fashion. 

SamMaking Waves with Pacific Records
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Simon Perry Promoted to Chief Creative Officer, Head of A&R at ReverbNation

(NEW YORK, NY) ReverbNation Founder and CEO, Michael Doernberg, today announced that Simon Perry has been promoted to the position of Chief Creative Officer, Head of A&R at ReverbNation. He was previously Senior Vice President of Creative, Head of A&R, joining the company is 2013.

In his new role, Mr. Perry will continue to lead the company’s impressive artist curation and development initiatives which bring substantive opportunities to promising ReverbNation artists to help them become successful. In addition to leading ReverbNation’s team of curation experts in major markets across the country, Mr. Perry also spearheads outreach to the larger music industry, including records labels, music publishers, concert promoters and the film and television communities. He also oversees ReverbNation’s CONNECT program, an artist incubator that will launch later on this year.

SamSimon Perry Promoted to Chief Creative Officer, Head of A&R at ReverbNation
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ReverbNation, SESAC Announce Strategic Relationship to Nurture Emerging Artists

(DURHAM, NASHVILLE) ReverbNation, the company that has helped millions of emerging Artists advance their careers, and SESAC, the industry’s most progressive performing rights organization, announced a strategic relationship that provides a path for ReverbNation Artists to become part of the SESAC community. SESAC will initially be included as part of the CONNECT program, an Artist development incubator that will launch later this year. The program develops promising artists identified through ReverbNation’s curation-at-scale capability.

SamReverbNation, SESAC Announce Strategic Relationship to Nurture Emerging Artists
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