As an Artist, you’re probably relying on some form of social media to spread the word about your music. But today, it’s not enough to only update your fans with messages about your music.
We sat down with social media marketing expert Jim Tobin, President of Ignite Social Media, to find out where musicians often fall short in their social media strategy, and to learn how they can start making improvements today.
For an Artist, the process of crafting and perfecting their music can be a true labor of love. Add the complicated tasks of booking shows, handling (or finding) a record label, or creating a marketing plan, and the life of an Artist is a daunting one indeed.
Fortunately, there are those brave souls who are willing to take on the industry’s inner workings head on, ensuring that the Artist can reach their full potential. The Artist manager is crucial to finding concrete success, but their role is also one of the more misunderstood or undervalued aspects of that journey.
To help shed some light on the role of a manager and what they can (and cannot) do for you, we spoke with Martin Anderson of Middle West Management (Bon Iver, Sylvan Esso, Lost In The Trees) as part one of our What Is A Manager?series.
PART ONE: SELECTING A MANAGER
Choosing a manager can be one of the most important (and difficult) decisions an Artist makes in their career. In our first video with Martin, we discuss what that process is like, and how he views his relationship with the bands he works with. We also discuss the pitfalls (and potential benefits) of working with a close friend or family member in a management role.
ReverbNation, in partnership with We Are The Hits, launched the #1TakeCovers video competition in early July to give our Artist community a chance to put their unique spin on a popular song. Artists were asked to choose from a list of 20 pre-approved songs and film their interpretation of the song in one continuous take.
Our panel of experts and tastemakers reviewed every submission. Then, the videos were judged on originality, performance, and quality of fan engagement through social media to determine the final results.
In our post The Biggest Misconception Musicians Have About Email Marketing, we offered tips on how Artists can start an email marketing strategy. We continued the conversation with Ferol Vernon, SVP of Artist Services at ReverbNation, to learn more about how musicians can get the most value out of emailing fans. Experiment to Find Out What [...]
For beginners, the studio can seem like a mystery zone, a place where MP3 files are distilled from an unknown alloy of instruments, cables, and knobs. Even for experienced musicians, there is an emotional element to the process that can complicate things. Long hours, attention to the smallest details, and constant repetition can swing them [...]
Every month, ReverbNation artists submit for the opportunity to headline festivals, get featured in magazines & blogs, or receive airplay on some of the best radio stations across the country. Here are some of the highlights from this month’s selections. Increase your chances of being one of them and submit to an opportunity now. The Quixote [...]
A few months ago, ReverbNation surveyed artists and asked what digital tactics they use to promote their music. Surprisingly, we found that Artists don’t think it’s important to use email marketing to communicate with fans. Why? “I’m not a senior citizen, that’s why I don’t do email marketing.” “Email is for old people.” “Nobody cares [...]
UPDATE: 20-year-old ReverbNation Artist Jesse Kinch was crowned winner of the first season of ABC’s interactive music competition show, Rising Star. “I want to make sure that guy can do two hours a night until he’s ninety years old, because [his voice] is a great instrument, and I want to keep hearing it,” says series host and Kinch’s [...]
If you’re an artist who plays frequent shows both in your hometown and on tour, chances are you’re mostly playing to a 21+ age group. And usually, this is a good thing for a performer — this demographic tends to have more disposable income and is more likely to help run up your end-of-the-night payout [...]