When you imagine a group of record label executives, you probably wouldn’t expect them to spend as much time on a surfboard as they do in the boardroom.
But according to Pacific Records CEO and founder Brian Witkin (above left), the entire label’s brand is built around the laid-back, friendly vibes that surround the San Diego surfing community. And because Pacific Records is not genre-specific, the label defines itself by its lifestyle, which has guided their development and search for new talent, allowing them to grow their label in an organic and authentic fashion.
(NEW YORK, NY) ReverbNation Founder and CEO, Michael Doernberg, today announced that Simon Perry has been promoted to the position of Chief Creative Officer, Head of A&R at ReverbNation. He was previously Senior Vice President of Creative, Head of A&R, joining the company is 2013.
In his new role, Mr. Perry will continue to lead the company’s impressive artist curation and development initiatives which bring substantive opportunities to promising ReverbNation artists to help them become successful. In addition to leading ReverbNation’s team of curation experts in major markets across the country, Mr. Perry also spearheads outreach to the larger music industry, including records labels, music publishers, concert promoters and the film and television communities. He also oversees ReverbNation’s CONNECT program, an artist incubator that will launch later on this year.
(DURHAM, NASHVILLE) ReverbNation, the company that has helped millions of emerging Artists advance their careers, and SESAC, the industry’s most progressive performing rights organization, announced a strategic relationship that provides a path for ReverbNation Artists to become part of the SESAC community. SESAC will initially be included as part of the CONNECT program, an Artist development incubator that will launch later this year. The program develops promising artists identified through ReverbNation’s curation-at-scale capability.
Did you miss South By Southwest in Austin last week? Or were you lucky enough to join thousands of other audiophiles and experience the annual festival and conference? Either way, we’ve got you covered.
Before SXSW began, we asked dozens of great ReverbNation Artists to help us document their time in Austin using #AustinSnapshot on Instagram and Twitter. You can see the whole #AustinSnapshot collage here, but we’ve also picked out some of our favorite shots that showcase everything from Texas BBQ to Game of Thrones pedicabs to all the great shows that happened during the week.
(Click any photo you like for a larger version with captions and sharing features!)
We sat down with Simon Perry — hit producer/writer, ReverbNation’s Chief Creative Officer, Head of A&R, and lifelong music fan — to hear how his music roots spread to embrace technology and point to a new music future.
Q. You’ve been working behind the scenes with ReverbNation for a few years now, but your recent efforts are paying off in a pretty public way. Before we talk more about that, tell us a little about your background.
A. I started out as an Artist in the UK, where I’m from. I got signed, but I didn’t become famous (insert self-deprecating British smile and shrug here), so I gave up my dream and went to law school. Then I went straight back to music, but this time I was writing and producing for other Artists. I was lucky enough to have a lot of success, but eventually I realized that I wanted to develop my own acts instead of writing for other people.
I co-founded a company called Archangel Media, and that’s what I was doing when I first heard about ReverbNation and met Mike (Doernberg, ReverbNation CEO and co-founder).
In celebration of Valentine’s Day (and all things romantic), ReverbNation launched our inaugural video mission, #LoveandHeartbreak. We knew how much time and talent our Artists put into their music, so we also wanted to give them an opportunity to showcase their video skills — we were not disappointed.
Out of hundreds of submissions surrounding the eternal themes of love and heartbreak, we’re proud to announce the winners of this unique contest:
Music may be your main focus, but if we’re talking social media, graphics, photos and videos are grabbing fans’ attention first — whether they’re at their computer watching YouTube or checking Instagram on their phones. So, to get your 2015 social posts off to a solid start, we’re sharing this helpful infographic from SetUpABlogToday.
Check back here for more tips on maximizing fan engagement in the coming weeks. Meanwhile, get cropping!
Congratulations to the 49 ReverbNation Artists recognized by this year’s GRAMMY Awards, with nominations in 29 different categories. From genres as diverse as Best New Age Album, Best Alternative Music Album, and Best Recording Package, there are few areas where ReverbNation Artists were not recognized.
One Artist, Miami, Florida’s PALO! was nominated for the Best Latin Tropical Album, in addition to grabbing a Latin GRAMMY nomination for Best Contemporary Tropical Album of the Year. Keyboardist Steve Roitstein says that PALO!’s “Afro-Cuban Funk” was “never created to receive industry accolades, but the recognition from the Grammys is an amazing honor for us.”