Music can be restorative, empowering, therapeutic; these are indisputable, time-tested truths. As a musician, you’ve got the power to bring those benefits to anyone who’ll listen — and you can amplify those effects through charitable organizations.
Whether it’s volunteering your skills, teaching kids, leading a workshop, or donating funds raised through special shows, your contribution — big or small — could make a huge impact. We’ve rounded up five music-centric organizations that welcome help year-round; read on to learn more about their efforts and how you can give back through music.
You may have heard the news concerning SoundCloud’s future. No one can see into the future, but what if SoundCloud does go away? What will happen to your music? How about your fans? Where will they go? IS IT TIME TO FREAK OUT YET?!!!!! Well, no. But, also, kind of yes.
Regardless of what actually happens to SoundCloud, this should be a moment of awakening for artists of all types. There are a few actions you can take – right…dang….now – to protect your music and your digital relationships with fans in uncertain times like these. And yes, before we go any further, let’s address the elephant in the room:
Is ReverbNation a good replacement for SoundCloud?
When you’re marketing your music on social media, it can be tempting to use the formal, corporate voice we’re used to seeing in advertising, but that isn’t necessarily the best way to connect with your loyal and prospective fans. Using a more modern and personable voice can help humanize your advertising, making it feel less like a sales pitch and more like a friend offering something that will actually make life better.
Below, we’ve outlined a few tips to keep your social media promotion personable and unique to your own voice. However, bear in mind that it is possible to go too far in trying to be personal — you don’t want a tweet to go viral for the wrong reasons. Keep it real, but always keep it professional.
As I write this, I’m currently facing my own version of burnout. It’s Friday afternoon and it’s been an especially long week of fielding emails, putting out fires, managing mini-crises, and trying to find time to actually build my business and look to the future. Did I mention also working in three miles of walking my dog each day, yoga, trying to eat right, and really, really, wanting to catch up on Bates Motel if I could just find the time to sit down, relax, and get my mind to stop racing?
We live in a society that is all about the now, while working in an industry that romanticizes long hours, sleepless nights, and a work schedule that never quits. We are constantly told that we need to be on call 24/7, and that there is always someone else ready to take our spot, so we’d better answer that email, take that gig, make that call, and play that show – and we’d better do it all right now. Because if we dare hesitate, there is someone right around the corner who will gladly snatch the opportunity from us.
What is it about music theory that has the power to inspire boredom, hatred or even fear in musicians? Humans usually don’t care for what they don’t understand, so it makes sense that even the most seasoned musicians sometimes yawn or shudder at the thought of music theory, a topic that’s benefits are frequently undersold and basic concepts poorly explained. But learning just a few music theory concepts is a powerful tool that every musician can use for writing, performing and understanding music. Rather than being a dusty set of rules that you’ll never apply to anything in your daily life, music theory is brimming with living ideas that can completely change the way you hear and create music.
This is part one of a special ReverbNation basic music theory guide. By the end of this guide, you’ll have everything you need to understand intervals, scales, chords, the circle of 5ths and other important music theory ideas. But before I walk you through the basic principles found in music theory, I need to tell you why it’s such an important thing for musicians to become familiar with.
Here’s a sad story you may be all too familiar with if you’ve been trying to make it in the music world for a while:
Band works for months (or maybe even years) writing, rehearsing, and playing their songs at venues around town. Band meticulously records their debut album, books a release party at the best local venue they can find, and throws up some Facebook statuses and colorful posters around town up to promote the show. Band brings 45 people to a venue with a 300-person capacity. Band is sad. Band is also disappointed to find that none of the 391 blogs they sent emails to over the past three months wanted to review or even mention the new release they’ve worked so hard on.
With a constant cacophony of distractions, getting the world to care about the music you release can be a massively challenging endeavor. Conventional ways of getting the word out are proving to be fruitless even for bands on labels that can sell out shows.
The fact is, the music industry is more competitive than ever, and if you want any hope of getting people to care, you’ve got to be unique. Try these five guerrilla marketing tactics to help make your next album release more effective.
If you’re just starting out with under 1,000 followers, dropping a 15-track debut album probably isn’t the right tool to get you the big break you’re looking for. Rather, putting out a single that gets added to a big Spotify playlist or climbs the Hype Machine charts is what will earn you that early buzz.
Nowadays, most up-and-comers release four or five singles first, and then put them out together as an EP. After a few EPs, they’ll ideally have enough buzz to drop a proper album.
The first week of a single release will seem like your biggest rush, but a lot of artists think you just drop a single, scream from a megaphone about it for a week, and then hope people keep listening. Sadly, that’s a recipe for a drop, then flop.
Artists who know how to sustain momentum can actually see their single do bigger numbers in the following weeks if they have the right strategy. Here are seven surefire ways to extend the life of your single.
In our fast-paced, competitive industry, there’s no room for a boring website. (Or worse—no website at all!) With the advent of social media, it can be easy to forget just how important having this central hub really is—a place to store your music, videos, bio, press photos, and tour dates, all in one neat little package for your fans and potential industry partners.
But neglect your website and you neglect your career. Or, as my good friend Ross Barber of Electric Kiwi says, “First impressions count—so make sure your website shows you at your best!”
So here are some tips on how to make your band website less boring.