In our post The Biggest Misconception Musicians Have About Email Marketing, we offered tips on how Artists can start an email marketing strategy. We continued the conversation with Ferol Vernon, SVP of Artist Services at ReverbNation, to learn more about how musicians can get the most value out of emailing fans.

Experiment to Find Out What Works for You

For musicians, the prospect of creating an email campaign may seem intimidating. However, Ferol says it’s likely that most Artists will already have all the information they need to get started. Knowing how to market to your audience, means that first, you need to know your audience.

“You can read all the websites and papers out there on good marketing tactics, but at the end of the day, what works for your fanbase works for your fanbase,” says Ferol.

Watch to learn more about how you can take what you know about your fans and refine your email campaigns through continued experimentation:

Managing Your Email Marketing

Marina V ReverbNation Email

Marina V, ReverbNation Artist since 2007, has a strong email marketing strategy and cites email as “the best way to stay in touch with fans.”

Singer-songwriter Marina V has been managing her own email since 2003. Because she’s hands-on with her email marketing, she says that she’s been able to discover a balance of content that engages her fans.

“My fans are my biggest support so I always try to think about what they want to hear about. Fans who live in Illinois aren’t going to want to hear about my upcoming show in New York; I only send the fans in New York a reminder email about a show there. Many of my fans have responded really well to personal stories I share, like a recipe for my Russian Borscht Soup or photos of my garden.”

While Marina admits she enjoys making time to email fans, what if you’re an artist focused heavily on touring, or are writing your next album — do you have time to fit in sending emails to your fans? As your fanbase expands and your list grows larger, should you continue to handle email yourself, or hire someone to do it for you?

In this segment, Ferol tackles these tough questions and offers advice on how bands of any size can manage their email marketing.

Have any email tips for other Artists or questions for Ferol? Use the comments below.


Announcing the #1TakeCovers Results

by Sam Logan on August 20, 2014

ReverbNation, in partnership with We Are The Hits, launched the #1TakeCovers video competition in early July to give our Artist community a chance to put their unique spin on a popular song. Artists were asked to choose from a list of 20 pre-approved songs and film their interpretation of the song in one continuous take.

Our panel of experts and tastemakers reviewed every submission. Then, the videos were judged on originality, performance, and quality of fan engagement through social media to determine the final results.

While the competition was stiff, we’re excited to announce our top three #1TakeCovers selections:

1. Kathryn Padlan, “Demons” (Imagine Dragons)

2. Elijah Tucker and Generous Music, “Team” (Lorde)

3. Sub-Radio Standard, “Latch” (Disclosure)

Check our their submissions below:

We would also like to highlight three additional noteworthy submissions:

Anna Chase, “Latch” (Disclosure)

Highland Rabbits, “Shades of Cool” (Lana Del Rey)

Rachel Quinn and the California Country Band, “Latch” (Disclosure)

Congratulations again to all the Artists who rose to the challenge!

For beginners, the studio can seem like a mystery zone, a place where MP3 files are distilled from an unknown alloy of instruments, cables, and knobs.

Even for experienced musicians, there is an emotional element to the process that can complicate things. Long hours, attention to the smallest details, and constant repetition can swing them from rewarding highs to frustrating lows.

To help shed some light on this complex topic, we sat down with producer Mitch Easter (R.E.M., Susanne Vega, Pavement, Wilco) to discuss common misconceptions about recording and address basic questions that might improve your next (or first) studio experience.


Before the amps are plugged in and the microphones are turned on, an artist must decide what kind of record they want to make. They need to decide who they want to work with. In our first two videos with Mitch, we discuss what this process is like, and what is important to consider when selecting a studio. We also discuss the rise of home recording technology, and how artists who pursue that path can still find value in supplementing their work in a proper studio.


Once you’ve found a producer or engineer to work with, preparing for the session is crucial. You must determine what your budget is, what kind of musical reference points you’re going for, and what you want to focus on while in the session itself. In the next video, Mitch breaks down what the recording process is like for both new and experienced acts, as well as what a band can expect when going into a studio for the first time.


For our last segment, we spoke with Mitch about the differences between mixing and mastering. He spent some time breaking down each of these processes to provide a clearer understanding of topics that can be complicated or confusing.

If you’d like to share any tips or advice for maximizing your time in the studio, please feel free to contribute your thoughts below! 

July Breaking! Musicians Keeping a Beat through ReverbNation Opportunities

July 30, 2014

Every month, ReverbNation artists submit for the opportunity to headline festivals, get featured in magazines & blogs, or receive airplay on some of the best radio stations across the country. Here are some of the highlights from this month’s selections. Increase your chances of being one of them and submit to an opportunity now. The Quixote [...]

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Jesse Kinch Wins Inaugural Season of ABC’s Rising Star

July 13, 2014

UPDATE: 20-year-old ReverbNation Artist Jesse Kinch was crowned winner of the first season of ABC’s interactive music competition show, Rising Star. “I want to make sure that guy can do two hours a night until he’s ninety years old, because [his voice] is a great instrument, and I want to keep hearing it,” says series host and Kinch’s [...]

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High School Nation: Exposing you to the one demographic you can’t afford to ignore

July 2, 2014

If you’re an artist who plays frequent shows both in your hometown and on tour, chances are you’re mostly playing to a 21+ age group. And usually, this is a good thing for a performer — this demographic tends to have more disposable income and is more likely to help run up your end-of-the-night payout [...]

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Your Facebook Fans Aren’t Seeing Your Posts: Here’s What You Can Do About It

June 30, 2014

When musician Ryan Trauley logged into Facebook to check the performance of a recent post to his band Oulipo’s page, the results shocked him. “I have 800 fans on my page, but this post I wrote about my show was only seen by 10 people. I don’t understand how that’s possible,” said Trauley. Ryan isn’t [...]

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June Breaking! Musicians Keeping a Beat through ReverbNation Opportunities

June 25, 2014

Every month, ReverbNation artists submit for the opportunity to headline festivals, get featured in magazines & blogs, or receive airplay on some of the best radio stations across the country. Promoters then handpick their favorite artists for each opportunity — here are some of the highlights from this month’s selections. Increase your chances of being one [...]

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