It’s About the Relationship: How I Got to 1.5 Million YouTube Followers

This post was originally published on the Flypaper blog by Soundfly just before the holidays and is being shared with their permission (we love them guys!). 

It’s almost the holiday season yet again, and to many singers and songwriters like myself, that means Christmas albums are popping up everywhere. I recently released my own album of Christmas music, A Hollens Family Christmas, so I’ve been thinking a lot lately about how to cut through the noise and continue successfully building my community of listeners and fans, despite running up against endless competition online.

DaveIt’s About the Relationship: How I Got to 1.5 Million YouTube Followers
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Get Music Feedback From Twitter Like Brian Hazard Does

Though I’d reaaaallllly like to say we’re the only way to obtain unbiased music feedback from consumers, that’s not necessarily the truth. Brian Hazard, he of the ten-album Color Theory and head mastering engineer at Resonance Mastering, put this belief into play recently when he took to Twitter to solicit some lyrical recommendations from his followers.

DaveGet Music Feedback From Twitter Like Brian Hazard Does
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10 Tips for Creating Better Mixes: Video #2

We’re back with the second installment in the five-part mixing masterclass entitled Mix Resolutions: 10 Tips for Creating Better Mixes from the team at iZotope. Step your mixing game up with insider advice from a GRAMMY winning mixing engineer and professor at Berklee College of Music. 

Dave10 Tips for Creating Better Mixes: Video #2
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Meet The Latest Artists Selected For ReverbNation Opportunities

Everyday the music industry seeks out ReverbNation artists to book on stages, license their songs, sign to labels and more through exclusive opportunities. To celebrate the hundreds of emerging artists selected for these opportunities, we’re going to share a random sample of five every week on this blog. Let’s go!

DaveMeet The Latest Artists Selected For ReverbNation Opportunities
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Sync Licensing, Songwriting, & Sabrina, the Teenage Witch

[photo by Oli Sansom]

What’s it like to be involved in all aspects of the entertainment industry? Just ask Nate Richert. Nate – who is widely known for playing Sabrina’s (Melissa Joan Hart) charming love interest Harvey Kinkle in the hit series Sabrina, the Teenage Witch – is not only an actor in Hollywood, he’s a producer, occasional director, and Bluegrass musician. We caught up with Nate to learn about his songwriting process, the type of creative satisfaction from both acting and music, and his take on how music licensing is shaping the current music industry.

DaveSync Licensing, Songwriting, & Sabrina, the Teenage Witch
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10 Tips for Creating Better Mixes: A Five-Part Video Series

Can 2017 be the year your mixing game steps it up a few notches? Maybe some insider advice from a GRAMMY winning mixing engineer will provide the boost you need. Our friends at iZotope created a five-part mixing masterclass entitled Mix Resolutions: 10 Tips for Creating Better Mixes. It features Enrique Gonzalez Müller (GRAMMY winning mixing engineer, professor at Berklee College of Music) and Jonathan Wyner (GRAMMY nominated mastering engineer, professor at Berklee College of Music). And we have the exclusive videos for you right here, for the next five weeks.

Dave10 Tips for Creating Better Mixes: A Five-Part Video Series
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How Musicians Can Create a Compelling Instagram Story Fans Will Love

Social media, on principle, exists to give your fans and followers greater insight to who you are offstage and outside the studio. Many artists, however, are reluctant to weigh down their feeds with mundane check-ins and some are nervous about posting personal photos. For musicians on Instagram, there’s a popular new feature that solves all these challenges. 

DaveHow Musicians Can Create a Compelling Instagram Story Fans Will Love
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Live Streaming For Musicians Is Not About Entertainment

If you break live streaming down into its core components – a performer, an audience, and a camera in between them – the fast-growing method of communication looks an awful lot like a source of entertainment. Why else would 100 million people go online every month to watch someone play a video game? But I’m here to tell musicians looking to find success through live streaming that it’s NOT all about entertainment.

DaveLive Streaming For Musicians Is Not About Entertainment
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