This post was originally posted on Music Think Tank
Steve Lawson recently posted an entry on understanding and measuring the path that fans take from simply listening to a song, all the way to ‘conversion’ into a fan.
That got me thinking about the Fan Funnel metaphor we use at ReverbNation. I am looking for feedback from Music Think Tank readers on the steps below and the process we use to enable artists to essentially operate a “Fan Funnel”. Our goal is to provide a framework for understanding the process, and to provide tools for the Artists to experiment with marketing and promotion efforts so they can see what ‘works’ for them. Here is a crash course in what the FAN FUNNEL is: