ReverbNation, the leading music marketing platform that connects more than 500,000 artists, labels, managers and venues, to over 20 million music fans worldwide, has announced the appointment of Paul Vidich, former Executive Vice President of Warner Music Group and Special Advisor to AOL, to its Board of Directors.
Mr. Vidich will bring his extensive experience with music and media from CBS, Warner Music Group, and AOL to the leading artist-focused music and marketing platform. As EVP at Warner Music, Mr. Vidich was responsible for global business development and technology strategy, closing the first major record company agreement with Apple iTunes in 2002, which became the template for deals Apple would later conclude with Universal Music, Sony, and EMI. At AOL, Mr. Vidich was the senior executive in charge of video operations, and helped establish the first on-demand, premium-content video portal that laid the ground work for companies like Hulu.
“The $8 billion US recorded music industry has struggled to develop the scalable and repeatable online promotion strategies needed to market artists in a music world that is increasingly dominated by online activity. ReverbNation has developed a portfolio of marketing software services that are rapidly becoming the online standard for driving awareness of new and breaking acts, as well as managing the fan relationships that are crucial to the success of any artist today. ReverbNation is the future of music marketing,” said Mr. Vidich.
“Throughout his career Paul has pushed the industry beyond conventional thought. From the creation of iTunes to the removal of DRM, he has helped to shape the music business in remarkable ways. We are very fortunate to have him lend his knowledge and experience to ReverbNation” said Michael Doernberg, CEO of ReverbNation.com.