“And The Papers Want To Know Whose Shirts You Wear”

So, you write great songs and your live shows are off the hook. Isn’t that what it’s all about?

Unfortunately, that isn’t everything you need.

  • To get a good gig, the venue owner wants to know if you can draw
  • To get a sponsor, the brand wants to know that you are important to their consumer
  • To get your song licensed, you need to be relevant

Even the labels want to know more about you!

I was on a panel at Canadian Music Week last Spring with a host of managers and labels. A simple question was asked, “Do you know how many fans you added in the last month?” Out of a couple hundred people, only a few raised their hands. Ask yourself the following questions:

  • How many online plays does it take to get a new fan?
  • How many of your fans actually bought your music or went to a show?
  • How often does a fan share your music with a friend?
  • Do your MySpace friends read your messages?

These are the type of questions that you need to be able to answer. Your manager and anyone else who is helping you need to be constantly asking, “Do I have the information I need to do my job?” If they don’t, no one will hear your great songs or see your amazing shows.

As I have mentioned in previous posts, ReverbNation collects a lot of data. We share it all with you, but we also use it to help you. Using data, we are able to convince brand sponsors that you matter. The result is that you get paid! Using data, we have convinced music licensing companies that your songs will be more impactful than someone else’s. The result is that you get paid. Using data, we can help you pick the products that will sell best to your fans. The result is that you get paid.

So, here’s the punchline: The more you know, the more you get paid. The more we know, the better we can help you.

Mike“And The Papers Want To Know Whose Shirts You Wear”
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New Feature: The Reverb Store

Jed Carlson

Sell Music, Ringtones and Merch Directly to Your Fans For FREE!

The Reverb Store has launched and Artists can now set up their own official Web store for free and sell music and merchandisControl Room - Rockberry Pie-2e directly to their fans in minutes.

With the Reverb Store, Artists can set up shop with zero out-of-pocket expense and sell directly to their fans on Facebook, MySpace, their Web site or blog, or virtually anywhere else.  Artists can even buy their own CDs and merch in bulk for deep discounts to sell at shows.  The look and feel of the Reverb Store is completely customizable and Artists can choose which items they want to feature on the home page to bring special attention to.

Learn more about the Reverb Store

An example of a Reverb Store web page. This is your store’s home base. You can give direct links to this store in Tweets, Facebook status updates, e-mails, or put it on your business cards:

The Rockberry Pie Store

KevinNew Feature: The Reverb Store
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