So, you write great songs and your live shows are off the hook. Isn’t that what it’s all about?
Unfortunately, that isn’t everything you need.
- To get a good gig, the venue owner wants to know if you can draw
- To get a sponsor, the brand wants to know that you are important to their consumer
- To get your song licensed, you need to be relevant
Even the labels want to know more about you!
I was on a panel at Canadian Music Week last Spring with a host of managers and labels. A simple question was asked, “Do you know how many fans you added in the last month?” Out of a couple hundred people, only a few raised their hands. Ask yourself the following questions:
- How many online plays does it take to get a new fan?
- How many of your fans actually bought your music or went to a show?
- How often does a fan share your music with a friend?
- Do your MySpace friends read your messages?
These are the type of questions that you need to be able to answer. Your manager and anyone else who is helping you need to be constantly asking, “Do I have the information I need to do my job?” If they don’t, no one will hear your great songs or see your amazing shows.
As I have mentioned in previous posts, ReverbNation collects a lot of data. We share it all with you, but we also use it to help you. Using data, we are able to convince brand sponsors that you matter. The result is that you get paid! Using data, we have convinced music licensing companies that your songs will be more impactful than someone else’s. The result is that you get paid. Using data, we can help you pick the products that will sell best to your fans. The result is that you get paid.
So, here’s the punchline: The more you know, the more you get paid. The more we know, the better we can help you.