Let’s be honest, when I was VP of Marketing at Lava and Atlantic Records, I never really had to do anything myself. I had a roster of Artists with fans, a staff of people, and a big wad of cash to spend. I was an insider with the tools of the music business at my fingertips. During those days, being D.I.Y. meant that you were on the outside of the music machine looking in. You recorded your own music, booked your own shows, and had to figure out how to move your career forward without much guidance or help.
But today, D.I.Y means something much different. Today D.I.Y. represents a proactive choice to own yourself, to be the CEO of your business and brand.
And while owning yourself can provide much more choice and opportunity, it also comes with greater responsibility for your own success:
- You provide the funding
- You set the strategy and goals
- You execute the plan
- You decide if/when to change course
These responsibilities can feel overwhelming to anyone, whether or not you have experience in the industry. To be successful, you are going to need partners that can help you execute. This is where technology can make a huge difference. The right technology partner helps you carry out your plans faster and for less money, but they also provide guidance and opportunities that are invaluable. So the right partners are more like sherpas. They can relieve your burdens and also help steer the way forward. They work when you work, 24/7, and they are successful when you are successful.
ReverbNation is one of those companies, but you won’t have to look far to find other companies that provide great technology for a great value. Our technology can help you:
- Grow, engage, and manage your fan base
- Communicate directly with current fans and potential fans
- Synchronize your content and data across all of your social network sites
- Distribute your music to retailers that can sell it for you (and keep 100% of the royalties)
- Actively promote your music to new audiences on Facebook, MySpace, etc.
- Sell music and merchandise directly to your fans – wherever they are online
- Find and land Gigs
- Track your stats, web buzz and online reviews
- Find brands that want to sponsor you
- (soon) license your music
But to be D.I.Y today and make all this work, you must first embrace the technology that surrounds you for what it is – it is part of your team. EVENTUALLY you may need to add to your support team, but RIGHT FROM THE START, every artist (signed or not) needs a marketing platform.
We’ll talk more about Support Teams as well as Strategies, Goals, Marketing Tools, Frank Zappa, Football and a slew of other topics down the road, but for now, have a happy, healthy and successful New Decade! And don’t forget to subscribe to this blog and read the posts from my business partners, industry guests and successful guest artists. I also suggest you read the blogs in our Blog Roll because those people are brilliant.
Co-Founder/VP Music Industry Relations