The song “Heroes” by the band High Tolerance has been selected by PGA Tour Entertainment to play during the opening teaser highlight sequence of The Golf Channel’s Inside the PGA Tour every Tuesday night at 7:30pm EST for the next 6 weeks (view full schedule). “Inside the PGA Tour” reaches a wide national audience, and will bring High Tolerance added exposure as well as music licensing royalties.
Matching the right music to the right opportunity
It only takes one listen of the song “Heroes” to understand why it was chosen as the backdrop to a sports highlight reel. It evokes emotions that complement the fist-pumping and triumph of golf tournament highlights.
PGA Tour Feature Producer Mark Kubiak said, “When I heard the song, I knew it was going to be perfect for the intro to ‘Inside the PGA Tour’.”
High Tolerance was one of a handful of artists invited to participate in ReverbNation’s soon to be announced Premium Song Licensing program, developed in conjunction with APM Music (a joint venture of EMI Music Publishing and Universal Music Group). As the largest licensor of music in North America, APM secured the High Tolerance placement after introducing the song “Heroes” to the producers at the PGA Tour.
“We thought it was such a refreshing way to be heard by a large audience,” said High Tolerance vocalist Chris Sampogna, when asked about the reasons his band elected to participate in the licensing program. “In this business, with all the talent and competitiveness, you have to make the best of every opportunity that comes your way.”
More on Licensing Opportunities from ReverbNation and APM
This initial success story is just the first of many licensing opportunities coming down the road from ReverbNation. In the coming months, ReverbNation and APM expect to expand the offering to additional ReverbNation artists. More details on the partnership between APM and ReverbNation will be released later this year.