ReverbNation Acquires Mobile ‘Band App’ Developer Sound Around
(Durham, NC – October 19th, 2010) ReverbNation, the leading Marketing and Promotion Platform for over 900,000 Musicians, Labels, Managers and Venues, has acquired Sound Around, a North Carolina mobile application development company focused on creating custom mobile applications for Bands and Musicians.
The acquisition will enable ReverbNation to extend its comprehensive set of tools for Bands and Musicians to include the creation of mobile applications for its user base. Details of the transaction are not being released.
“Sound Around has built a great platform for Artists to easily create custom mobile applications for their fans,” said Jed Carlson, co-founder and chief operating officer of ReverbNation. “We are excited to bring their technology and expertise into our company and look forward to providing mobile apps to our users in the near future.”
“In starting Sound Around, Scott and I set out to bring compelling and affordable mobile solutions to DIY Artists. This acquisition represents a significant leap in our ability to positively affect the music industry by allowing Artists to both acquire new fans and engage existing fans on a deeper level,” said Steve Klein, CEO of Sound Around. Added President of Sound Around, Scott Klein “We’re both very excited to be joining a fantastic team with an impressive appetite for building valuable industry tools.”
ReverbNation is the leading online music marketing platform used by more than 900,000 Artists, Managers, Record Labels, and Venues to grow their reach, influence, and business across the internet. ReverbNation provides free and affordable solutions to individual Artists and the music industry professionals that support them in the areas of web promotion, fan relationship management, digital distribution, social media marketing, direct-to-fan e-commerce, fan behavior measurement, sentiment tracking, Web site hosting, and concert booking and promotion.
ReverbNation’s innovation is in developing technologies that integrate the wide array of distribution, marketing, and promotional functions used by the music industry into one comprehensive and easy-to-use business application – helping virtually any artist grow their revenues, and providing insight into how each marketing input contributes to overall outcomes. For more information, please visit ReverbNation.com and follow ReverbNation on Twitter: www.twitter.com/reverbnation.
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