(Durham, NC – December 15th, 2010) ReverbNation, the leading Marketing and Promotion Platform for Musicians, Labels, Managers and Venues, and creator of ‘My Band’ the leading Facebook application for Bands and Musicians, registered the 1 millionth Artist to the platform yesterday. The lucky Artist, PANA! a latin band from Stamford, CT will receive a package of free services and merchandise from the company to commemorate the event.
ReverbNation was launched in 2006 with a mission to provide Bands and solo Artists from any walk of life with the powerful business tools they need to be competitive in the social media age. Many of the tools are free, with premium tools offered under a software-as-a-service model. In recent years, the company has expanded its offering to include securing high quality opportunities for the Artists in the form of coveted licensing deals, lucrative brand sponsorship programs, and high-profile gigs.
Co-founder and chief executive officer Mike Doernberg explains the key to the company’s success, “We have always focused on serving the needs of the Artist, sometimes to a fault. We align our success with theirs, both philosophically and literally within our products. Our software products are built from scratch for the Artists, not modified from some other purpose. And the opportunities we provide are carefully selected because of the real value they can deliver for the Artist.”
Jed Carlson, co-founder and chief operating officer, adds “Much of our success can be attributed to our products and processes. We get to observe hundreds of thousands of Artists running marketing and promotion ‘experiments’ on the web, measure what works and what doesn’t, and bake the best practices into our solutions for all Artists. This process has enabled us to continually evolve our products as new opportunities for marketing and promoting music arise. As a result, Artists think of us more as their long-term marketing partner than a website with static tools.”
ReverbNation is the leading online music marketing platform used by more than 1,000,000 Artists, Managers, Record Labels, and Venues to grow their reach, influence, and business across the internet. ReverbNation provides free and affordable solutions to individual Artists and the music industry professionals that support them in the areas of web promotion, fan relationship management, digital distribution, social media marketing, direct-to-fan e-commerce, fan behavior measurement, sentiment tracking, Web site hosting, and concert booking and promotion.
ReverbNation’s innovation is in developing technologies that integrate the wide array of distribution, marketing, and promotional functions used by the music industry into one comprehensive and easy-to-use business application – helping virtually any artist grow their revenues, and providing insight into how each marketing input contributes to overall outcomes. For more information, please visit ReverbNation.com and follow ReverbNation on Twitter: www.twitter.com/reverbnation.
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