Application empowers Myspace Artists to better communicate with fans, and allows fans to join Artists’ proprietary mailing list
(Durham, NC – December 16th, 2010) ReverbNation, the leading Marketing and Promotion Platform for over 1,000,000 Musicians, Labels, Managers and Venues, has announced a deep integration with Myspace Music that extends Reverb’s world-class Fan Relationship Management application, FanReach™, to every Myspace Artist directly within their Myspace tool set.
New Tools For Artists From Myspace Music
MySpace Music: Artist HQ | Myspace Video
Artists who use the FanReach™system, whether within the Myspace environment or the ReverbNation environment, can now send html messages out to their proprietary mailing list and to all of their ‘friends’ on Myspace simultaneously. In addition, Myspace Artists can easily add a ‘join our mailing list’ module directly onto their Myspace profile.
“Our mission is to empower Artists to grow, nurture, and maintain their fan relationships,” said Mike Doernberg, chief executive officer of ReverbNation. “The integration of FanReach™into the fabric of Myspace will help Artists maximize the relationships they are cultivating at Myspace, and to convert some of those ‘friends’ into proprietary relationships in their own email database. The Artists’ Myspace profiles just became a lot more valuable to them.”
The FanReach™ application is free to all Artists, configured the same way whether accessed from within Myspace or ReverbNation, with a premium version offered to Artists who want to tap into a library of pre-made templates, use their own custom html, or who have more than 500 fans on their mailing list.
The partnership between Myspace and ReverbNation reflects the shared goal of delivering more value to the Artist community that each company serves. Courtney Holt, President of Myspace Music, said “Our goal was simple, to provide artists with the best fan relationship management tool. We partnered with ReverbNation to bring their market-leading FanReach application to our platform.”
ReverbNation is the leading online music marketing platform used by more than 1,000,000Artists, Managers, Record Labels, and Venues to grow their reach, influence, and business across the internet. ReverbNation provides free and affordable solutions to individual Artists and the music industry professionals that support them in the areas of web promotion, fan relationship management, digital distribution, social media marketing, direct-to-fan e-commerce, fan behavior measurement, sentiment tracking, Web site hosting, and concert booking and promotion.
ReverbNation’s innovation is in developing technologies that integrate the wide array of distribution, marketing, and promotional functions used by the music industry into one comprehensive and easy-to-use business application – helping virtually any artist grow their revenues, and providing insight into how each marketing input contributes to overall outcomes. For more information, please visit ReverbNation.com and follow ReverbNation on Twitter: www.twitter.com/reverbnation.
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