ReverbNation Launches PROMOTE IT — Revolutionary Facebook Advertising System for Artists, Labels, Venues & Promoters

by Neal on August 24, 2011 · Comments

Want to reach NEW fans?
Sell more releases?
Get more people to your shows?

Yes, yes and yes.  Right? (Duh. Sorry I even asked)

You’ve been heard!  Today we’re unveiling the world’s first advanced, turnkey, end-to-end facebook advertising system, and it’s built specifically for the music industry.
Translation:  It’s Facebook advertising, turbo charged for music – you need this

It’s called PROMOTE IT and it’s affordable, effective and takes only 90 seconds to set up.   Take a peek.


“It’s the ultimate ‘set it and forget it’ fan-making machine!”
— Brian Hazard, electronic artist Color Theory and active online marketer


PROMOTE IT
has been in Beta Testing since April 15th (we wanted to get it just right).  We’ve put it up against some of the best online music marketers like Brian Hazard, and run over 18,000 unique campaigns for Artists, Labels, and Managers.  The result is a product that delivers real results and improves itself with every campaign it runs – so you always get the benefit of the latest marketing know-how, baked in.




Four Powerful Campaigns to Choose From:

Promote a Song – Reach NEW fans and start a buzz
Boosts:  Plays, Likes, Downloads, Mailing List, Recommendations
Use it for:  Growing your fan base using your best song(s)

Promote Your Facebook Page – Drive traffic to your page
Boosts:  Visits, Plays, Likes, Downloads, Mailing List, Recommendations
Use it for:  Deeper fan engagement

Promote Your Shows (for Artists, Venues, Promoters) – Get more fans to your concerts
Boosts:  RSVPs, Ticket Sales, Friends inviting Friends
Use it for:  Packing the house

Promote a Release (coming soon) – Get the word out about your latest creation
Boosts:  Sales, Awareness of Release
Use it for:  Turning Fans Into Customers


“We’re…working with our 60 artists and the thousands of promoters we work with to make it a part of every marketing and touring campaign.”
— Bruce Houghton, president of booking agency Skyline Music and editor of new music industry blog Hypebot.com


Simple, Automated and Affordable:

Campaigns start at just $25, and include the following:
1. Automatic Ad Creation – We build dozens of ads that are proven to perform based on the latest data (you can write your own too)
2. Simple, Powerful Fan Targeting – Tell us 5 Similar Artists and where you want to target fans (geographically), and we do the rest (we “geek out” a bit on this part)
3. Optimized Landing Pages – Fans who click on your ads will be taken to a customized landing page that engages them and drives the outcomes you want (again, we “geek” here, but this part is hardcore)
4. Fan Interaction/Sharing Tracking – Yes, we track impressions and clicks, but we also tell you who interacted and who shared with friends (you know, the stuff you really want to know).  You can even click through to meet the fans that interacted (and thank them for becoming a fan)

Learn more, or get started with PROMOTE IT now



Early Acclaim for PROMOTE IT (don’t just take our word for it):

“Facebook is a critical piece of our social marketing.  ReverbNation’s PROMOTE IT was a key factor in promoting new releases by both established artists like Greg Brown and developing artists such as Alessi’s Ark.  We were impressed and excited by the boost in our likes, shares, and new email sign-ups, and see continued pay-off from the tool.” — Karlie Justus, Social Media Project Manager, Yep Roc Music Group

“PROMOTE IT is a great new tool…The analytics provided during and after a campaign allow for a much clearer insight into what makes each Facebook ad campaign successful. With a variety of pricing tiers,  PROMOTE IT allows for targeted Facebook promotion no matter how large or small your budget is. It even provides helpful hints to ensure that the campaign can be as impactful as possible. It’s a very cool new tool that I anticipate using quite often now and in the future.” — Marc Jetton, Sargent House / Rodriguez Lopez Productions

“We’re impressed by the simplicity and power of ReverbNation’s PROMOTE IT Facebook tool and are working with our 60 artists and the thousands of promoters we work with to make it a part of every marketing and touring campaign.” — Bruce Houghton, president of booking agency Skyline Music and editor of new music industry blog Hypebot.com

“I’ve been promoting my music online for a long time, and I’ve never worked with a company that understands artists’ needs like ReverbNation. PROMOTE IT takes all of five minutes to set up, but you’d be hard pressed to create a Facebook ad campaign that outperforms it. It’s the ultimate ‘set it and forget it’ fan-making machine!” — Brian Hazard of Color Theory, Electronic Artist


Real World Case Studies

Click here to check out music from The Dead Birds!

Click here to check out music from Greg Brown!

Click here to check out music from Kinyanna!

Click here to check out music from Absolute Vengeance!


Still reading?  OK, Here is the press release…

REVERBNATION LAUNCHES FACEBOOK MUSIC PROMOTION SYSTEM FOR ARTISTS, RECORD LABELS AND VENUES

August 24, 2011 (Durham, NC) – ReverbNation, the leading provider of marketing, promotion and social media tools for over 1.7 million artists and music industry professionals, today announced the public launch of PROMOTE IT, the first end-to-end music promotion system designed to help artists, labels and venues reach more fans on Facebook® and drive deeper fan engagement.

Artists, labels and venues can use PROMOTE IT to quickly and easily run campaigns that:

  • Promote songs to reach new fans
  • Promote Facebook Pages to increase exposure
  • Promote shows to boost attendance and ticket sales
  • Promote releases to drive song sales

“Facebook is the ultimate social platform of our time and we wanted to build a tool that harnessed that social power to drive the outcomes every artist, label and venue wants — more song plays, sales, downloads, shares, likes, email subscribers, and ticket sales,” explained Jed Carlson, co-founder and chief operating officer of ReverbNation.  “The outcomes so far with the Beta version of PROMOTE IT have been stunning and we’re excited to be rolling it out now to everyone in the music industry.”

PROMOTE IT campaigns take only minutes to set up, start at just $25, and are fully automated, including ad creation, precise fan targeting, custom landing pages, and actionable results reporting.  Since PROMOTE IT’s limited Beta release in April, users have run over 18,000 campaigns on the platform. Every day, the system gathers data and, overseen by a team of experts, incorporates improvements into all subsequent campaigns.

“I’ve been promoting my music online for a long time and I’ve never worked with a company that understands artists’ needs like ReverbNation,” said Brian Hazard of Color Theory, an electronic artist and active online marketer. “PROMOTE IT takes only minutes to set up and you’d be hard pressed to create a Facebook ad campaign that outperforms it.  It’s the ultimate ‘set it and forget it’ fan-making machine!”

Built for music industry from the ground up, PROMOTE IT is designed to maximize the fan interactions that happen after an ad is clicked.  Detailed, real-time reporting provides a window into who those fans are, and how they are engaging.  “The analytics provided during and after a campaign allow for a clearer insight into what makes each Facebook ad campaign successful,” said Marc Jetton, Label Manager at Sargent House/Rodriguez Lopez Productions. “It’s a very cool new tool that I anticipate using quite often now and in the future.”

PROMOTE IT campaigns are now available to all artists, labels, and venues with free accounts on ReverbNation.

To learn more about PROMOTE IT please visit:

http://www.reverbnation.com/main/overview_artist?feature=promoteit

Comments

  1. You guys just keep bringing really smart services to the table that are REALLY needed and REALLY work. That’s a really smart business model that I hope will keep ReverbNation growing for a REALLY long time!

    ReverbNation is the Apple of artist online services, in my humble opinion, and I’m really looking forward to testing this with some of the PolyPlat Records / IndieHitMaker.com artists.

    Really? …. yeah, really!
    KUDOS

  2. Neal says:

    @John Stringer

    Thanks for the kind words! Let us know how the PROMOTE IT campaigns work out for you!

  3. [...] Nation has recently announced Promote It, a Facebook Advertising platform tailored specifically to those in the music business. It helps to [...]

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  5. [...] might well already have seen this new tool rolled out by Reverb Nation which allows you to use their Facebook Ad engine to promote a song to the fans on Facebook of [...]

  6. Ginger says:

    I Really really have to agree. GingerLee

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  9. Shelly says:

    Thanks so much — we love feedback, so continue to let us know what you think.

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