popchips inc. the bay area snackmaker, has tapped ReverbNation to support their foray into the arts. ReverbNation was selected to provide custom app development, viral online marketing tools, and a pool of artists tens of thousands deep, for a web showdown of sonic proportions. The result is pop up live, a fan-driven competition designed to expose new music to the masses, ultimately giving one artist the opportunity to play on the SPIN stage during Austin’s premiere festival, March 2012!
The bands have been chosen, the app is live. It’s free to vote for anyone with a valid Facebook account. Download tracks from your favorites to vote and help crown a winner!
MORE DETAILS ON THE CONTEST:
250 ReverbNation bands were hand-selected out of New York, Los Angeles, San Francisco, Chicago, and Seattle. The contest features an exclusive track from each artist, available for streaming and download on popchips’ Facebook page. Every download registers a vote for the band. On September 12, the four bands with the most downloads from each city will advance to the semi-finals. Each semi-finalist will win a $500 cash prize and a “pop up live kit” to help them create their own unique pop up live concert. The gig is video-taped and judged by a panel of music experts including David Marchese (senior editor of SPIN) Tom Windish (windish agency), select top local music bloggers, and Jesse “the devil” Hughes of Eagles of Death Metal.
“We are excited to partner with SPIN and ReverbNation to give local musicians a chance to perform on a national stage,” explained popchips’ SVP Marketing, Brian Pope. “We’re excited to see how creative these talented artists will get both with their music and getting the vote out.”
On October 31, popchips will announce the five finalists, one from each city, who will receive a $1,000 cash prize and an invitation to advance to the final round. There, fans will vote for the grand prize winner on popchips Facebook page.