Music Licensing: ReverbNation Scores Worldwide Hyundai Ad

There are lots of great places for expert advice on getting your music licensed. Between the conferences (Billboard Film & TV), the forums, the blogs, and google searches, finding advice is no longer an issue. Here’s an example: try googling “How do i get my music onto TV.” It’s…underwhelming.  Do you really need to read another blog telling you that “the key to success is networking?”  Here’s another approach.  Let the experts be experts, and focus on what you know best: great music!  Gina Cutillo’s done just that, coupling her pop sentimentality with the forward vision of the ReverbNation/APM Music Song Licensing Program.

Check out the lovechild we made for Hyundai:

Gina Cutillo: Hyundai Elantra, Worldwide TV advertisement

Congrats to ALL the ReverbNation artists whose talent and hard work have been recognized in these feature placements:

Danger Maker — CBS Promos for The Good Wife
The Shoreline — CBS Promos for A Gifted Man
Kidd Russell — CBS Promos for A Gifted Man
Nenna Yvonne — Promos for The World According to Paris
Gina Cutillo — Hyundai Elantra
Draztic — Somerset Collection/CityLoft TV Spot
PJ Pacifico — Spike TV – Life of a Coal Miner
Strangeletter — Portlandia
Linda Draper — Portlandia
Vandarth — WWE – Tough Enough

How can you get involved with Sync Licensing?

ReverbNation and APM Music regularly invite new artists to participate in the Song Licensing Program. Invites are sent out to ReverbNation artists who are active users of the site, have complete profiles, and whose music fits what music supervisors are seeking. To learn more about the program, visit

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Re-Post: The 4 Reasons Fans Buy Your Merch

We’re re-posting this 2010 blog entry from Jed Carlson, Co-Founder of ReverbNation, because it was incredibly well-received by readers — and it contains timeless advice for artists from all walks of life. Enjoy!

I was on a recent panel in Memphis, TN, for The Recording Academy called “Grammy GPS: A Roadmap for Today’s Music Business.” The topic of my panel was Direct-to-Fan (DTF) commerce. In preparation, I pored over data (anecdotal and empirical) from the last 3+ years of working with Artists, Labels and Managers, including recent data from our online DTF product Reverb Store that launched in January of this year.

The first thing that dawned on me was how much DTF commerce is already taking place, offline, in the form of the ubiquitous merch table at virtually every concert on the planet. The Artist Revenue Survey we conducted in 2008 revealed that more than 50% of our Artists total revenue came from playing live shows and selling merch and music at those shows.

It seems logical that we should consider the principals behind the merch table (offline DTF) if we’re going to be properly equipped to maximize DTF online. Core to that is understanding why fans buy products.

The following illustration is an attempt to visualize four types of fans that buy for different reasons. Any given Artist may have fans in any or all of the buckets, depending on where they are at in their career. You’ll notice that I added a ‘value’ arrow that increases as you go up the illustration. This value arrow is based on a combination of the price each type of fan is willing to pay multiplied by the number of potential fans in each group. Your biggest supporters are willing to pay more than some of the other groups, but there will likely be fewer of them, especially as you tour farther from home:

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