We’ve all done it – compared our number of Facebook “Likes” with others, or bragged about how many twitter followers or email subscribers we have. Everyone wants to see how they measure up and social connections seem to make it easy. But here at Reverb, we started to wonder which social connection meant the most to artists. Friends, fans, followers? So, in conjunction with Digital Music News we developed a survey and sent it out to over 2000 Reverb artists. The results are pretty clear.
So now we know what…but we’re still wondering why? Why, for example, do artists value a Facebook like (a fan they ‘rent’ from Facebook) more than a mailing list subscriber (a fan they ‘own’)? And what makes a Facebook “like” three times more valuable than someone who follows you on Twitter? We have our own theories, but want to hear from you.
Leave a comment below and tell us why you think artists have ranked these social connections the way they have.