Your New ReverbNation: Slick, Modern, Social

You may have already noticed ReverbNation’s slick new look. After months of testing with thousands of ReverbNation Artists, we’ve tweaked, changed and improved the site to reflect all the great feedback we got. You’ll see updates to your profile pages as well as the general experience for anyone browsing ReverbNation. It’s live right now for all users, so please go check out the new ReverbNation. During this beta period you’ll still be able to swap back to the ‘old ReverbNation’— but why would you want to? Read below for the highlights.

1. Updated look and feel

Focused on the things that are most important to Artists, like getting new fans and sharing music.

2. The new enhanced ReverbNation music player

With an advanced queue, built in sharing, and support for playback on iOS devices like an iPhone or iPad.


3. Seamless Facebook integration

It is now easier for fans to share your music with their friends.

And as a bonus, Featured Artists now have prime real estate on ReverbNation’s home page!

Featured Artists on ReverbNation's page

How’s it all come together? Take a look below at the new Artist profile page…then check out We always strive to improve the experience of our Artists and the fans who support them, so please stay tuned for more updates and feature releases in the near future.

ReverbNation's new profile

KevinYour New ReverbNation: Slick, Modern, Social
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Promote It Now Lets Artists Compare Their Results to Their Genre Peers

One of the biggest challenges of advertising your music and shows online is understanding how well your ad campaign is doing, regardless if you promote with Google AdWords, Facebook Ads or ReverbNation’s Promote It.  Most advertising platforms report how many impressions and clicks you get and Promote It also reports the actions fans take on your landing page.  But until now, artists still didn’t know if their campaign results were good or bad.

Screenshot of Promote It's easy-to-understand genre comparison chart

We have updated the Promote It campaign results so that artists can directly compare their results with the peers in their genre. For example, a metal artist that is promoting a new song can see that he is getting 14% more fan interactions than other metal artists. When an artist falls below their genre average, Promote It provides actionable feedback for the artist to improve the results of their next campaign.

“I’ve been advertising on Facebook for years now, with no real way to gauge my results,” said Brian Hazard of Color Theory, an electronic artist and music promotion blogger. “With this update, Promote It lets me compare my numbers with other electronic acts. It’s nice to see how I stack up, but more importantly, it’s going to help me run more effective campaigns.”

Promote It now provides a complete set of tools to run optimal Facebook ad campaigns. Artists are no longer blindly buying online ads and hoping something works. Promote It makes sure they have the necessary information to succeed with their promotions.

Go here to learn more about how Promote It can help you promote your songs, Facebook Page, and live shows.

Read more: Inside Facebook wrote an article about it.


KevinPromote It Now Lets Artists Compare Their Results to Their Genre Peers
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Rolling Through SXSW: Watch Interviews with 6 Emerging Bands

Did you go to SXSW this year? Well, these 6 bands did and they told ReverbNation what they thought of it. Watch the video to get a taste of what makes SXSW Music Week so special (hint: awesome live music everywhere, all the time)!

This is just the first of many videos we have prepared for you. Head to our previous blog post about SXSW for a basic recap of our experience at SXSW (and some pictures too).

And just for the fun of it, watch yours truly walking around with the infamous ‘ReverbNation sign’ while saying ‘Occupy South By’ and being thrown around by the wind:

KevinRolling Through SXSW: Watch Interviews with 6 Emerging Bands
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Hangout Music Fest Picks Top 10 Bands. Now It’s Your Turn!

“2012 Hang Loose Band Competition,” presented by America’s premier beachfront music festival, The Hangout Music Festis giving ten up-and-coming ReverbNation bands the chance to put their music in front of thousands of online fans! The lucky winner will get to perform at The Hangout Music Fest in the Gulf Shores, Alabama, alongside the all-star-lineup below.

These 10 bands depend on the votes of the fans! So head to Hang Loose Band Competition page, listen to their music, and click “Like” to vote for your favorite — may the best band win!

The winner will play on same stage as these bands!

KevinHangout Music Fest Picks Top 10 Bands. Now It’s Your Turn!
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4 Bands With Killer Facebook Timelines

A few days ago, we asked artists on Twitter and Facebook to send us links to their bands’ Facebook Pages on Timeline featuring the new ReverbNation apps. We received an overwhelming number of responses (over 300!), but here are 4 of our favorites:

Great idea! Alessio made use of his cover photo to direct fans to the apps.

In one click, Helen's fans can play music, watch videos or sign up for mailing list.

REYN installed the apps that matter the most to his fans.

Creative idea! The Black Hats changed app's image and name to match the band's personality.

Did you notice how they made their Pages look awesome by using unique and eye-catching cover photos? The cover photo is very likely the first thing your fans will see so make good use of it!  Make it compelling, fun, authentic, and most importantly, make it representative of your musical personality and style. Consider changing it often to keep fans coming back. NOTE: Read Facebook’s guidelines before choosing your cover photo:

REMEMBER: If you haven’t switched your Page to Timeline yet, Facebook lets you get the new design by turning on your preview now, or you can wait until all Pages automically get upgraded on March 30, 2012.

There were many, many more Timelines and we wish we can put them all here! Since we have a limited space (#damnyouwordpress), here are other cool Timelines you can check out:

Did you get your ReverbNation apps yet?

And just because we can, watch Don Draper (Mad Men) presenting Facebook Timeline better than anyone, even Zuckerberg:
Kevin4 Bands With Killer Facebook Timelines
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Get Venues to Ask You Back: 8 Tips You Can Use For Your Next Show

In this guest post, former touring musician and CEO of Marcato Festival, Darren Gallop offers eight simple tips for building valuable relationships with live performance venue managers and staff. Darren’s learned these tips the hard way, and shares his words of wisdom to help your band maximize the potential of live shows and build support as your career grows.

It’s no secret these days that live performance can be one of the most important elements in a musician’s career for two reasons. Live performance is a key source of revenue and record sales for an artist and is critical to increasing an artist’s exposure level. For these reasons you should aim to establish the best possible relationship with performance venues and the people who manage these very important resources in your career.

The results of a positive relationship with the venues include increased opportunities, greater revenue, more flexibility and referral to other venues in other towns.

As you build your network of cities where you perform, these relationships can deliver real results. If a venue needs an opener for a high profile band coming to town, they are going to call the band they like. And by like, I mean they like their music, their personality and they’re interested in nurturning that relationship. If they don’t like you, don’t expect the call.

Here are the eight simple things that make up the secret to building a successful live performance career for your band:

1. Promote the Show

When you have a show at a venue don’t wait for them to get the word out there. Take it upon yourselves to promote the hell out of it. Send posters well in advance, set-up a Facebook event or if the venue offers to create the event, share and promote it. Tweet about it, put it on your website, reach out to press in the area. Let the venue know what you are doing and give them any updates if you get any press or if there is anything they should know that they can use for further promotion of the show. (Editor’s note: Bands and venues are using Promote It for Facebook campaigns and getting awesome results. Check it out Promote It.)

2. Send the Venue Your Music

Ask the venue how they want to have the music. Do they want a CD to play at the venue? Suggest that they do some CD giveaways at another show beforehand. You can also do this with digital dropcards or download codes.

3. Under Promise and Over Deliver

This can be said about many things in your professional and personal life. Do more than what you say you will do when you are pitching the show, and certainly not less. Most people talk about all of the great things they will do to make the show a hit and then they do half of them — bad business in general. Make a list of all of the things you told the venue you would do for the show as well as all of the things that were in the contract. Enter them on your calendar and make sure you do them…and do them on time. If the venue has to chase after you for stuff it will be a much less positive experience for them.

4. Be On Time

Show up for the soundcheck on time, start your show on time, end your show on time. Get your gear out of the venue on time. If for any reason something is going to run late or not go as planned, communicate with your venue contact as soon as you realize there’s an issue.

5. Deliver a Kick Ass Show NO MATTER WHAT

Even if you don’t get the audience you were hoping for, KICK ASS! Even if you are only performing for the staff and a handful of regulars, don’t show your discouragement. If you did not get the audience everyone hoped for, but your show was awesome they may give you another chance. If you don’t get the audience and you and your band mates act like a bunch of cry babies…your chances take a dive.

6. Be Friendly and Polite to EVERYONE

Treat everyone with respect — they’re all important. Just because you think your band is cool does not mean you are better or more important than the bouncers and servers. Don’t just kiss the booker’s ass. Be awesome to everyone.

In my gigging days I have always been nice to everyone in all of the venues I played. The booker often asks the staff what they think so you want everyone to report good news. Also, I have seen myself be in a town visiting or playing another venue with another band and then drop over to a venue to be greeted by a door person who lets me in for free and then have a server who gives me a free drink. Or even better, bouncers helping us carry our gear out at the end of the night!

7. Be Loyal To the Venue

Avoid playing another show just before or after in the same town or even a neighboring town without the venue’s consent. In fact, once you have a venue that works for you in a particular town or city, stick with that venue unless you outgrow it and need a larger venue or if the opportunity to start playing a better venue comes up.

When you do decide to move on, let the venue you were previously working with know. Write them an email or call them. Thank them for their support and let them know why you are moving on. If it’s that you need more capacity to satisfy your growing fan base, they will likely understand. If it’s because you are getting a better offer, at least give them the chance to counter it.

8. Tip the Service Staff

If the servers are running you drinks, bringing you food and helping you out, give them a tip at the end of the night. If you had a great night give them a good tip. In my experience this goes a long way. You will likely get better and faster service and they will be much more likely to say nice things about you and your band to senior management and venue patrons.

In Summary

Remember, venues are your clients so treat them with respect. If they like you musically and personally and you conduct business respectfully, they’ll likely give you more and treat you better. It’s a win-win scenario.

Marcato Festival CEO Darren Gallop has toured internationally with his bands and built the Marcato Musician platform to help artists and managers organize tours and create tour itineraries with ease. Learn more and try Marcato Musician free for 30 days at

KevinGet Venues to Ask You Back: 8 Tips You Can Use For Your Next Show
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ReverbNation at SXSW: A Recap

The Reverb Press Corps

The ReverbNation marketing staff was at South by Southwest Music Festival (SXSW) in full force this year. Shelly (Director of Marketing), Mariana (Community Manager) and Jason (Industry Relations) — aka the ReverbNation Press Corps — got to experience SXSW for their first time! Our goal was to interview talented bands attending the festival and film some of the best performances. We feel that not only we accomplished it, but we also got to truly enjoy the great mayhem that is SXSW.

Follow us on Twitter to see updates, photos and videos: @ReverbSXSW. And check out ReverbNation’s Pinterest board with images of must-see Reverb artists at SXSW!

Watch Blameshift performing for us on their tour bus!

We all came back home with the feeling that SXSW is like no other music festival out there. All in one place, you have a mix of established artists and people just getting started and it felt very equal. In the end, it was all about music. Jason, who is also a musician, said that it was incredible to be in a city surrounded by so many people, knowing that each and every one of them were there for the same purpose: to celebrate, collaborate, connect, and create; all through the power of music.

It was also very special to be able to connect with our artists on a personal level and share in the experience of SXSW with them. Meeting the artists reminded us why it’s so important to continue creating avenues to success for artists that are truly passionate about their art.

In the next few weeks, we’ll come back with the final product but for now, you can have a little taste of the SXSW experience through our photos below and videos captured with my iPhone:

In the end, we did over 25 interviews, including bands of all genres, managers, engineers and even satirical Presidential candidate, Vermin Supreme!

Thank you to all who participated in this project, contributing with your talent, personality and charisma. We can hardly wait to see what SXSW 2013 has in store for the music scene!

– The ReverbNation Press Corps

KevinReverbNation at SXSW: A Recap
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VENUES: New Facebook Timeline Apps Take Your Fans & Bands Straight to Info They Want

Sure Facebook’s timeline puts your brand on display with a splashy full-width photo, opportunities for engaging posts, and the history of all your great shows. But what if a fan wants a quick look at your schedule or just to join your mailing list? And what about bands looking for a gig? How can timeline keep your page relevant for every visitor?

No worries, we’ve thought it through and retooled Venue Profile to deliver the critical info your Facebook visitors want: schedules, mailing list sign up and booking. With three new apps — all free and a snap to install — we can help you maximize your timeline’s effectiveness and give every visitor something they’ll “like.”




These apps are just going live, but we’ve mocked up The Knitting Factory Brooklyn’s page to show you how the three can rock out your page.

Want these apps for your venue’s page? If you already have Venue Profile, you’re on your way. Check out your page and you’ll see that the old icon has been replaced with SCHEDULE. Get BOOK A SHOW and JOIN by clicking here. Don’t have Venue Profile? It’s easy and free to get all three of the new timeline apps here.

Ready to get your free apps?





KevinVENUES: New Facebook Timeline Apps Take Your Fans & Bands Straight to Info They Want
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