Bands: Target Ads at Fans Based on What They’re Listening to on Spotify, Rdio, Facebook & more

by Shelly on June 12, 2012

If your band sounds like The Flaming Lips, wouldn’t it be great if you could promote your music to people who are actually listening to The Flaming Lips on Spotify, Rdio, Rhapsody, Deezer, or MySpace?

Now you can!

We’ve taken our Promote It Facebook advertising solution (which, by the way, has been used over 100,000 times by artists since it’s launch lasts August!) and amped it up a level. Now you can target your ads to the fans of artists with a similar sound…when those fans are actually listening to that similar artist (or at least soon after.)

Choosing similar Artists is the key!

When you set up a Promote It campaign, we ask you to name up to five ‘similar artists’ whose fans might be receptive to discovering your music.  We then use that info to not only target fans who have listed those similar artists as a ‘like or interest,’ but who have also recently listened to them on Spotify, Rdio, Rhapsody, Deezer, or MySpace.

 

 

 

This is huge!  After all, the best time to tell someone “If you like Artist X, you might like Artist Y” is when that person is engaging with (or has recently engaged with) Artist X.

Now, to be clear, we’re not able to target the ads to show up only at the very instant that the fan is listening on one of those services (although that can happen).  We’re targeting fans who have listened  ’recently’ as defined by Facebook.

Easy and “baked in”

This targeting tech has been ‘baked in’ to all of our existing Promote It campaigns, and ANY Artist can try it for as little as $25 per campaign (our minimum).  Artists don’t need to pay anything additional, or check any new boxes, this amped-up targetting comes standard.

How can you use it?

1. Promote a Song
The new targeting shows ads to people who have recently listened to a similar artist on one of the five sites mentioned above, driving them to a landing page where the fan can play a song by the new artist and download the song in exchange for a “like” and, potentially, a share and their email address.

2.  Promote a Facebook Page
Same as above, but a click sends people to a Facebook page of the Artist’s choosing — including your Band Profile page.

3.  Promote a Show
Same as above, but it targets only fans that live near the upcoming concert being promoted.  It directs them to a landing page that allows them to play music from all the Artists on the show bill and prompts the fan to RSVP and buy tickets (or get them for free if the Artist does a ticket give-away).

Bottom line? If you sound like Radiohead, now you can advertise to their fans when they’re still humming “Lotus Flower.” Think you’re the next Skrillex? Put your ad in front of his devotees right after they’ve blasted “Bangarang.”

Now you can reach new fans right when they’re primed, pumped and ready to discover their next favorite artist — YOU! 

Try PROMOTE IT today.

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