How to Better Engage Fans Using our Powerful New Feature ‘Questions’

by Glenn on June 20, 2012 · Comments

“Whatever your business is, talk to your customers and
provide them with what they want”

- Robert Bowman, CEO Major League Baseball Advanced Media

For musicians, much the same as with any other business, success comes with knowing your customers or audience. That’s why we created Questions, a brand new feature that allows you to communicate with your fans directly and openly.

Questions is your personal fan forum and it’s FREE. It lets you engage fans of all levels, from those prospective early adopters, to casual listeners, to your core fanbase, to fellow musicians, to the VIPs who want nothing more than to plaster their walls with your posters and follow your every post on Facebook and Twitter. Your fans crave more than just your music; they want to know your history. Some may want to share their own experiences and find ways to relate to you and your music. Questions lets you open the window of communication and build fan relationships.

Josh Brown - Questions Page

A pinch of music, a shot of tour dates, stir in fan questions…

You might think of your profile page as a cocktail. Each ingredient works together harmoniously to build your story and satisfy your fans. Soliciting fan input makes your drink unique and gives your fans a personal stake in it. That’s what makes Questions really special — it is powered by your biggest asset, your fans!

Questions builds your mailing list

After a fan submits a question they are prompted  to join your mailing list. We did this to help grow your fan base with real, committed followers. Fans who ask questions are actively displaying their interest in you and your career. They’ve already raised their hand. These can be the most valuable fans and Questions is designed to help turn them into subscribers/customers. Every question asked is another opportunity to gain a new fan!

Why use Questions?

  • To make strong connections with your fans
  • To have a one-stop location for fan engagement
  • To create and tap into fan dialogue on Facebook and Twitter
  • To increase your fan mailing list — Questions is a powerful list building tool, especially for converting casual fans on Facebook and Twitter into customers you can contact directly.

How does it work? 

1. Invite fans to submit intriguing questions.
2. Post your answers for your entire fanbase.
3. Share your Q&A on Facebook and Twitter. It’s that easy.

*Reverb Tip*: Share each Q&A post 2-3x, at different times during the day, to ensure fans see them in their newsfeed. 

How do I get more questions from fans?

Simple. From the Questions module on your Reverb profile, click the “Share” link to invite Questions via Facebook, Twitter and Email. You can do the same thing from your Questions backpage by clicking the ‘Invite Fan Questions’ link.

We’ve highlighted these links in the screencaps below:

Mac Miller - Profile Page

Jana Mashonee

*Reverb Tip*: Invite Fan Questions at least once a week to keep your Q&A fresh and your fans coming back for more!

How do I get started?

This feature is turned on by default. View and manage your questions and answers from the My Home > Question tab in your artist Control Room. You can turn off this feature by unchecking the questions module in the ‘Customize’ section of your artist profile.

Invite questions on Facebook and Twitter to kick start your personal fan forum. Start using this FREE new feature today!

Comments

  1. [...] To read the original release, click here  [...]

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