Vote to send our expert panelists to Austin!
I know, it may seem that South By Southwest Festival was the other day, but believe it or not, we already have our eyes on next year’s festival. Our team has proposed two cutting-edge panel topics to lead at SXSW this coming March… they just need your vote (yeah, I’m talking to you) to get to Austin! ReverbNation staffers have led panels at SXSW for the past three years and are looking forward to making it four straight!
HOW YOU CAN HELP
Follow the links below and give us “thumbs up” for our panel suggestions. Voting ends on August 31st, so please take a moment and vote for us if you can. Anyone may vote. You don’t have to be attending the festival, or even live in the United States! You may vote for both topics.
Why Artist Development Matters: Then and Now by Victoria Camera (ReverbNation) and Jason Lekberg (Eleven Seven Music)
Artist Development is a second thought at the major labels as they rely more and more on hit singles at Radio and on iTunes. But to have a long term successful career, you need artist development to grow your fan base. This panel will talk about all the key elements in artist development.
Link to vote: http://panelpicker.sxsw.com/vote/5596
Ditch the Headliner! Big Brands Need Small Guys by Glenn Goldman (ReverbNation)
Brands have traditionally focused on soliciting support from big-name spokespeople for marketing campaigns. The assumption was that paying a lot of money for the right spokesperson was worthwhile due to their embedded network and social status — people ‘look up’ to celebrities because they want to be like them. This panel will reorient this old school logic by concentrating the core ideas and scaling it vertically for larger reach. We’ll propose solutions to attract more fans with less money by empowering the long tail. We’ll learn how to maximize the potential of small groups. The panel looks at the formation of social nodes and identifying the ‘social leaders’. We’ll discuss how non-monetary motivators can solicit better engagement than money. We’ll go in depth on the variety of technical tools available for this approach, including the use of Facebook developer tools and the Facebook API.
Link to vote: http://panelpicker.sxsw.com/vote/5879
THE ★REVERBNATION TEAM