September’s Breaking Artists: Kudos to these ReverbNation opportunity winners!

Do you ever wonder who submits to those opportunities you see in your email inbox every week? Do you wonder who gets picked to perform or chosen for a feature? We thought you might. Our monthly Breaking Artists newsletter features a sampling of those artists, along with this nice and shiny blog post you’re reading right now. The whole Reverb community will get the newsletter (all 2,000,000+ of them). Yep, it’s kind of a big deal.

Please, support your fellow musicians by listening to their music and sending them kudos in the comments!

PS: Breaking Artists are selected by Reverb staff from opportunity winners. Increase your chances of being one of them by submitting to opportunities here >>

Rocking Out at Iceland Airwaves…

Singer/songwriter Ghost Town Jenny.

The Foreign Resort

Alternative band The Foreign Resort.

Ghost Town Jenny and The Foreign Resort will play the Iceland Airwaves annual music festival in Reykjavík. The five-day festival has been called “the hippest long weekend on the annual music-festival calendar.”

“I am just over the moon about playing our first major music festival, especially when it’s in such a magical place like Iceland! I will be forever grateful to ReverbNation for being the platform we needed to get our music heard by more people…” 

-Ghost Town Jenny

“We have not played Iceland Airwaves before, so this is going to be a great experience for us. We thought it would be a long-shot, so we were absolutely thrilled to get the acceptance email! (…) We have now started applying to more opportunities through ReverbNation as we are now also seeing a lot of great opportunities that are in line with our goals.” 

-The Foreign Resort

Performed at Reverb’s Hopscotch Day Party…

Casual Curious at Hopscotch.

Casual Curious performed at ReverbNation’s “United by Music” Hopscotch Music Festival Day Party. Hopscotch is an annual independent music festival held in Raleigh, NC.  This year’s event featured 175 bands that played across 15 venues!

DJ’d the Electric Zoo Main Stage…

Julien Loreto

Toronto-based DJ Julien Loreto.

Julien Loreto performed on the Main Stage at Electric Zoo 2012 in NYC! Check out a short documentary about his experience here. Electric Zoo is an annual electronic music festival held over Labor Day weekend. This year, more than 110,000 people showed up to see the show headlined by Pretty Lights, Above & Beyond, and Skrillex.

“It was my first time DJ’ing at Electric Zoo and it was an honour to perform at such a world class festival. (…) Thank you to Reverbnation and MADE Events for the special experience. Electric Zoo in my heart. Hope to be back next year!.”

-Julien Loreto

Came Together for Make Music New York…

230 ReverbNation artists played Make Music New York.

230 ReverbNation artist performed at the Make Music New York music festival in NYC! The event took place on June 21, the first day of summer, and featured more than 1,000 free concerts throughout New York’s five boroughs. Good going to everyone who came out and participated!

Featured in Substream Music Press…

Come What May

Athens-based prog rock band Come What May.

Come What May got a feature in the Warped issue of Substream Music Press! Substream Music Press focuses on discovering and sharing the best new music– especially the stuff sometimes missed by the mainstream media.

More Winners: The World’s Fare, TreeHouse!, Ajam band, and Alexander Cardinale!

The World's Fare

Prog rock band The World’s Fare performed at the Masquerade Musician’s Showcase in Atlanta.


Reggae band TreeHouse! played at the Creative Food Drive in Durham, NC. “ReverbNation has helped us gain gigs, exposure, and press, and has facilitated our exhibition of professionalism throughout this process, with quality RPKs, widgets for our website, and several methods of keeping up with all our fans!”

Ajam band

London-based Ajam band performed during the Olympics at London International Arts Festival!

Alexander Cardinale

Singer/songwriter Alexander Cardinale won a Dream Recording Package from Seagate Creative! “Reverb is my ‘home base’. And it’s the only place I use for my industry EPKs!!!” Follow him @XanderMusic

Congrats to all of September’s “Breaking” Artists!

Don’t want to miss out on next opportunity?

There are four ways you can use to stay up-to-date on the latest gigs (we recommend using all of them to ensure nothing gets missed!):

  • Follow our updates on Twitter and Facebook
  • Check the email updates we send you
  • Check the latest Opportunities on this page
  • Go to your Control Room on your Reverb page > click “Opportunities”

So, where’s your next gig?

KevinSeptember’s Breaking Artists: Kudos to these ReverbNation opportunity winners!
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Opportunities on Tap: Serving up some hot U.S. gigs!

Open up for Hollywood Records recording artist ZZ Ward

Singer songwriter ZZ Ward

Does you music have passion? Does it have soul? You may be the perfect opening act for the one and only, ZZ Ward on her current fall tour!

The collision of dirty blues and beats is the definition of this stunning Hollywood Records recording artist, whose artistry spins on a luminous axis of voice and soul. Raised on the blues with a passion for hip-hop, ZZ’s music straddles two distinct genres which she fearlessly melds with effortless finesse. Who knew turntables and harmonicas were so compatible?

This is one connected chick! Her upcoming LP release features collaborations with Grammy Award winner Ryan Tedder, Michael Fitzpatrick (Fitz & The Tantrums), Kendrick Lamar, Freddie Gibbs, Ali Shaheed Muhammad (A Tribe Called Quest) and Pete Rock.

Click on the cities that best fits your tour schedule to submit!

October 17 – San Diego
October 18 – Los Angeles
October 19 – Santa Barbana
October 20 – Reno
October 22 – Seattle
October 23 – Portland
October 24 – Eugene
October 25 – Napa
October 26 – San Francisco

ZZ Ward’s music video “Til the Casket Drops” for ABC Family’s Pretty Little Liars


Perform at DIG SOUTH Interactive Festival

Get some sun, hit the waves, network and perform at DIG SOUTH!

The inaugural DIG SOUTH Interactive Festival is selecting one southeastern ReverbNation artist to perform at the College of Charleston TD Arena. If selected you and your band will be included in the DIG SOUTH ticket brochure, program guide, national press releases and social media distribution. As an added bonus, you are provided with all-access passes to the DIG SOUTH festival, conference, expo, and other concerts.

Here you can network with the region’s leading brand marketers and digital strategists, technology executives, investors, entrepreneurs, software developers, creatives, rabble-rousers, researchers, inventors, bloggers, publishers, media planners and buyers, arts professionals, performers, academics and students.

The ocean is calling! >>

Don’t want to miss out on upcoming opportunities?

Here are four ways you can stay up-to-date on our latest gigs. We recommend using all of them to ensure nothing gets missed!:

  • Follow our updates on Twitter and Facebook
  • Check the email updates we send you
  • Check the latest Opportunities on this page
  • Go to your Control Room on your Reverb page > click “Opportunities”
KevinOpportunities on Tap: Serving up some hot U.S. gigs!
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10 ways musicians make money without sacrificing creative freedom

This guest post is written by Jo-Ná A. Williams, Esq., a former vocalist and songwriter and a solo practitioner with her own firm in New York, J.A. Williams Law – The Artist Empowerment Firm.

Due to collapsing album sales, piracy, and less money generated from digital downloads, artists are now faced with the question, “How do I make money with my music?” Well, if the sales aren’t cutting it and the only people at your shows are your family and a few high-school classmates, how will you really make a living with your art?

Show me the money!! How can musicians make money nowadays?

I’m sure you know licensing and live shows are great money generators for musicians, but what are some less common ways that artists are making money in the music industry today? I’ve spoken to musicians on this topic recently and here are 10 ways that artists are making good money, maintaining their creative freedom all while paying the rent:

  1. Hold live online shows

    Create an online streaming concert and charge your fans and followers to watch your live performance from the comfort of their home. Great way to increase your fan base and take full advantage of technology. Try the site They allow you to perform a live streaming concert for a portion of your ticket sales and they even allow fans to tip you while you’re performing!

  2. Become a partner with YouTube

    Partnering with YouTube on your channel is a great way to generate revenue by allowing ads and placements.

  3. Music for web-shows

    The web-show movement is booming and many shows need songs for their introductions or throughout their episodes and they can’t pay the hefty licensing fees for mainstream music. This is also a way to expose your music to larger audience. Start by contacting some of your favorite web-shows via sites like YouTube and Vimeo. Ask them if they are looking for original music to add to upcoming episodes. Be sure to include web-links in your correspondence so they can easily access samples of your music.

  4. Compose for Off-Broadway shows

    Theatre productions need great composers for their music. This is an awesome revenue stream if you can snag a position on a new play — it’s less common but lucrative way to make money. These gigs are generally through the web of networking. I never recommend agents because they tend to only work with people that have BUZZ or through their own networks. But If you can connect with OTHER artists via networking…you’d be surprised how you can get a great gig. I know some musicians that have contacted theatre companies in their area to see what new projects they are developing and snagged jobs this way. If you don’t have a theatre in your area, tap into your web of artists. Sometimes musicians know other performing artists that need help with their plays and productions. Get creative!

  5. Become an affiliate

    Many companies that you love have affiliate programs. If you promote their products or services to your email lists and people purchase as a result, these companies will give a percentage of the proceeds to you. Don’t you love getting unexpected checks in the mail?  An example of  a great company with affiliate programs is Ariel Publicity. Visit the site for details on how to become an affiliate.

  6. Start your own publishing company

    Publishing your own music is great because if you enter into co-publishing agreements with larger companies not only will you get your writer’s share of royalties, you’ll also get ½ of publishing royalties. First step to starting your own company is to register the proper business entity within your state. For example, a Limited Liability Company or Corporation. Next, register your songs as a publisher with a performing rights society such as ASCAP, BMI, or SESAC. These steps will put you in the driver’s seat as your own publisher. Get those royalties!

  7. Be a freelance sound engineer

    As a musician you have a great ear for sound so put it to good use. Companies, events, and less-experienced performers need someone to oversee the sound in their productions.

  8. Pre-sell your upcoming album

    Pre-selling your album gives you the money to produce a higher-quality product. Not only is this a great way to get cash flowing to your new project, this is also a way to generate excitement for your upcoming album with your fans! Free marketing AND money, where do I sign up?

  9. Rent your studio

    If you have home studio where you’re producing your own music, share the wealth!  Some artists need quality production of their music and they can’t afford the larger studios. This is a great way to help your fellow musicians and make money at the same time.

  10. Build your email list

    This is an age-old marketing tactic that you definitely want to incorporate into your life as an artist. You don’t want to have your fan base only connected to your social media. What if that method goes away? You’ve lost them and you have to start all over. Always have someone to market your next product or concert to by building your list. Add links to your music on iTunes or your new merch. Use ReverbNation’s mailing newsletters option to give you a professional and fun way to connect with your fans.

As an independent artist, I know that you would prefer to have all your money come from the screaming fans at your concerts or people clamoring to get your CD, but the reality is, you have to make ends meet until you finally reach your stride in your career. Take at least one of these ideas, apply it and then take that revenue and re-invest it into your career. Careful planning and monetizing every aspect of your art is the key to success in this industry. It’s time. Let’s do this!

Jo-Ná A. Williams, Esq. can be reached at and on Twitter. For a FREE copy of her guide “Blueprint: The Insider’s Guide to Empowering Your Career as an Artist and Ditching your 9-5 for Good” Sign up here:

(Legal stuff: this article is for information purposes only. It does NOT replace the advice administered by a licensed attorney in YOUR state based on your specific situation. I know you wouldn’t assume I was your lawyer cause your mama “didn’t raise no fool.” But mine didn’t either, hence the disclaimer!)

Kevin10 ways musicians make money without sacrificing creative freedom
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Opportunities on Tap: One month PR campaign and a UK feature!

Artist Development Package from AltSounds

Could your band use some serious PR? AltSounds is here to give you the boost you need!

This is your chance to win an exclusive one month AltSounds Online Development Package. Check out the full details:

  • One month PR campaign through AltPR ($1000 value)
  • Guaranteed review of your latest release on, and
  • Guaranteed mention in AltSounds’ mailing list that goes out to 250K people and industry folks
  • Professionally designed social networking backgrounds (Youtube, Facebook & Twitter)
  • 250K Takeover Ads across the AltSounds Network [$5000 value]

Pumped Audio | Amplify

If your music falls into the EDM genre then you better get on this!

Bust out the glow sticks and get those fists pumpin’! Pumped Audio Amplify, the sister company to Pumped Audio, one of the UK’s most popular online dance music magazines, wants to feature you on their site!

Covering the spectrum of electronic sub-genres, Pumped Audio Amplify pride themselves on providing highly relevant and up to date label, artist & release news to their readers. Pumped Audio Amplify, is dedicated solely to supporting up and coming electronic artists, providing them with a platform to share their work, gigs and news with our readers on a regular basis. This is their way of giving something back for all of the wonderful music they’ve enjoyed.

Good PR begets good PR! >>

KevinOpportunities on Tap: One month PR campaign and a UK feature!
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Video: How to get fans to open and respond to emails

This is the first-ever guest vblog by Chris Rockett at Music Marketing Classroom.

Chris is a very animated speaker from the U.K. whose mission is to uncover the dark secrets of music marketing and share them with everyone who is interested. Warning: he talks faster than you could probably keep up with, but don’t worry about taking notes as he’s included them below. Enjoy!

Notes from the video

Email Marketing in a Nutshell

  • Get fans on the email list, entertain them on a regular basis, and then link to something they can buy. (0:15)
    • Start off with low priced products (downloadable songs, for example) and move people up the ladder to higher priced items. (0:26)

When to Send Your Emails?

  • Use your email service provider to schedule your emails to go out at 4:30am, so that you’re there when people first check their messages in the morning. (0:47)
  • If you want to send two emails per week Tuesday and Thursday are good because Monday is a busy email day and people are a little bit distracted on Friday. (1:14)

Ideas for Your Subject Line

  • Use odd looking numbers – “Why did this video get 53,345 views?” (2:38)
  • Ask a question – “Did You See This?” (3:03)
  • Stack the value with brackets – “My Guitar Got Set On Fire! [Video Inside]” (3:30)
  • If you send two messages in a week send the second with the same subject line as a reply – “RE: Why did this video get 53,345 views?” (4:28)
  • Use the words YOU and YOUR in the subject line – “Your F’REE Tickets…” (5:20)
  • Old favorites: Try out “Thank You” and “I’m in love…” (6:04)

Increasing the Clickthrough Rate in Your Emails

  • Keep your emails short and sweet – people may get bored and hit delete if you send something massive. (7:05)
  • Have three links per email. One after the first line, one in the middle and the last one after the PS. (7:30)
  • Including an image in your email that looks like a video increases the chance of a click. (7:43)
  • Make sure that you include a PS because people sometimes skip the rest of the message and just read that. (8:26)
  • Make each email about one topic to keep your fans focused on the message. (8:38)
  • If you want to send people to a blog post then consider pasting the text into the email itself because it skips the step of fans having to click through. (8:50)

Creating Customer Happiness

  • Instantly send fans an email after they pay with detailed instructions on how to get their thing. Make it “Homer Simpson” simple and give them your email address to contact you if they have any problems. (Also consider making a ScreenR video to show them how to access the product) (9:44)
  • Surprise and delight your fans with bonuses and freebies they did not expect. (Remember my favourite FRENCH CHEF who delights his customer with unexpected treats!) (10:23)
  • Set up Survey Monkey to get an idea of how your fans found their experience with you and continue to improve your customer happiness based on the feedback you get. (11:18)

16 bonus tips


Let’s look at a few more things you can do to improve the effectiveness of the email messages you send to your fans.

By the way, if you have not already set up a mailing list signup form on your website, then I’m going to use the power of my mind to chain you to your computer until you do it. It’s that important.

Good ol’ ReverbNation actually runs a killer service called Fan Reach Pro which is one of the most powerful services seen for serious musicians to collect fan data. You can get started with your first 500 subscribers for FREE. (Ain’t no better deal than that :))

Do it today, people, not tomorrow, or the next day… your website is a leaky bucket if you don’t have a way to follow up with your fans directly.

So anyway, let’s dig into this… I have personally tested this stuff and have only included the things that have shown a positive result.

  1. You should collect subscribers on every page of your site. (Reverb Tip: Our new HTML5 Fan Collector widget can help you while making you look cool. Well, it will at least try.)
  2. Make sure that your fans don’t have to scroll down to see your signup form. There will be people who won’t scroll down when they hit your web page which means they will never see your free music offer.
  3. Create an irresistible offer for your fans to join your list and make it very clear. Try something like “Signup to Download 7 FREE TRACKS and our latest music video”. (An offer like that will set you apart from everyone else because you’re stacking the value)
  4. Test different versions of your free offer to see what your fans respond to the best.
  5. It’s a good idea to sign up for your own mailing list so that you can get an idea of how your messages are looking from the fans point of view. If you start to annoy yourself then it’s time to rethink your communications.
  6. Whatever you offer your fans in exchange for their email address, make sure you give it to them on the “thank you page,” or in the confirmation email. This will build trust right away. If they don’t get what they signed up for within a few minutes you’re dead to them.
  7. Good email marketing is like a bank – the more you put in, the more “interest” you will receive. Every morning ask yourself, “What can I do to be cool to my fans today?”.
  8. Whenever somebody emails you through the contact form on your website, make sure that you offer them the chance to join your fan list as well.
  9. Go around personally after every show and offer to send enthusiastic people some free music. Then collect their email address so you can keep your promise. (Reverb Tip: You can easily do this with your smartphone or iPad. Just download the free Control Room app and use the Fan Collector feature. BOOM.)
  10. Whenever you connect with a new contact in the music industry ask if you can add them to your list. This is like networking on autopilot and having influential music people in your gang can be very powerful as they watch your progress and become fans.
  11. In every email you send you need to let people know what you want them to do next. This is known as a “call-to-action” and it does not have to be about buying your music, it could be “liking” your Facebook page or listening to your newly recorded tune on YouTube. Every connection with your fans should have a call-to-action.
  12. Split test the subject lines of your emails to see what your fans respond to the most. (Reverb Tip: FanReach can help. It proves open rates for each email you send and make it easy for you to resend a previous email, possibly changing the subject line, or tweaking the styling of the content.)
  13. To come up with catchy subject lines, go through your own email inbox and look for the emails you always open first. Ask yourself why that is and then use what you learn to make your own headlines POP!
  14. Set up a series of auto-responders to introduce new fans to your musical world. You want to get them engaged in your story and ultimately lead them towards financially supporting your work. My favorite way to do this is something called the “7 day sales funnel.” In a nutshell, you’ll deliver a song a day for 7 days and a video to go along with it that gives the fans part of your story (think of it as your own little rockumentary). It’s a good way to make a connection fast and at the end of it, you might offer a special deal for one of your products to break the ice. Even if you just make simple videos the results from this approach work so much better than the common way which can often be just “BUY MY STUFF” in every email.

Great example of a well positioned email signup box Iras World’s homepage. See tip #2.

What should you write in your emails?


Rather than getting bogged down in a load of weird sales tactics, I want to share a simple formula for updating your people with regular content and always giving yourself the chance of picking up a new paid customer as well.

All you have to do is send people a golden nugget of free content and then link off to something they can buy.

This boils down music marketing into its simplest form.

With that in mind you can use the ideas below to make sure that you never run out of things to talk about:

  1. Let them listen to your new music. (Don’t worry, it gets better!)
  2. Videos of gigs, backstage, practice sessions, tour diaries and recording sessions.
  3. Get fans involved with designing your merch.
  4. Ask people to send in their artwork or photos for your blog, Facebook page and even your album covers.
  5. Interviews – with key players in your music scene, band members, fans, your producer, manager, agent and anyone else who works on the business side of things.
  6. Updates about live shows NEAR THEM! (To do this segment your list by location)
  7. Schedule an hour to connect with your fans personally and send bulletin alerts for Facebook and Twitter chats.
  8. Keep a songwriting diary and send updates via email.
  9. Deconstruct one of your songs, the lyrics and meaning.
  10. Ask fans to send in their own lyric ideas and write a song with them.
  11. Have people send in questions then do a Q+A video.
  12. Run a special limited time discount on one of your music products. This can get people off the fence and buying something, but you’ve also set them up with a sweet deal which builds the bond.
  13. Let them know about any press or radio play you get. This is interesting content and great social proof that other people are excited about your music too.
  14. Send links to new blog posts and ask for feedback and comments, then respond personally to each one.
  15. Giveaway re-mixed and acoustic versions of your songs.

Phew! My fingers are tired so I’m going to stop there 😉

But just remember each time you send an email to your fans, ask yourself if you would send that same message to your best friend?…that will keep you on the straight and narrow.

Hope this post kind of sparks off a few ideas for you. As ever, I’d love to hear any suggestions for things that have been working with your own fanbase.

P.S. If you enjoyed this and want to learn more check out my free Music Marketing Cheat Sheets.

If you have any thoughts or questions about this video, Chris will be available to chat with you in the comments area below. Follow him on Twitter.

KevinVideo: How to get fans to open and respond to emails
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Your ads on premium music websites

ReverbNation can now promote YOUR music on premium music sites!  Welcome to Major Artist Marketing on an Indie Budget

We’ve cracked the code on major artist promotion by enabling ANY artist to target top music websites with simple point-and-click ad creation that’s not just easy — it’s affordable too.  It’s called “Promote It on Top Sites,” and it’s an amazing addition to our PROMOTE IT product.  You can use it right now, and campaigns start at just $25.  Create your own customized ads in 90 seconds, and have them up and running in hours. We’ll do the legwork, targeting your ads to premium sites that music fans visit — sites like:

Yup — you read that right. Your ad — your band — on the pages of the web’s most popular, most respected sites for all your next music fans to discover. Just like major stars that have management teams and mega bucks.[wpcol_1half id=”” class=”” style=””]

This powerful new tool levels the playing field so that you can shout across the web and promote:

  • Your band
  • Your next release
  • Your upcoming tour
  • Your latest review

Or anytime you need a push, or just want to make some noise! You can even try it for free*.
[/wpcol_1half] [wpcol_1half_end id=”” class=”” style=””]

It is so much easier to go through ReverbNation’s Promote It then doing it by yourself. I would’ve never thought my ad would be on a main page of a major website like MTV and Billboard. 

— Ramo

[/wpcol_1half_end]Need more info? Here’s how PROMOTE IT for Top Sites works:

You choose photos, colors, fonts, and more! Point, click and create two customized ads in 90 seconds…that’s what Jenny Kowalski did, and here’s what she created.

Potential music fans, and fans that have already expressed interest, will start seeing your ad on major sites…in just hours.

Let’s review:  

This is amped up music marketing that starts a buzz, builds momentum and ultimately gets your band and your brand noticed.

  1. Promote It on Top Sites targets your customized ads to sites like Spinner, MTV, YouTube, Billboard, Pitchfork, Amazon,, Stereogum and more!
  2. It’s fast, easy and affordable — campaigns start at just $25!
  3. The ads are customizable, designed to grab attention and compel interest AND they come with matching landing pages and dynamic reporting so you always know where your ads have appeared.

This is music marketing that used to be available to only Major Artists!

If you’re like a lot of indie artists, you may have been stuck trying to figure out how to make people aware of your music on your own. You need to build some BUZZ. And since you probably don’t have the marketing budget of the major labels or mega stars, we figured you need a better way to make a splash .

You need PROMOTE IT for Top Sites

What are you waiting for? This is major label advertising on an indie budget.

Try it today for free*!


* The free trial for Promote It on Top Sites is available to artists trying PROMOTE IT for the first time.

KevinYour ads on premium music websites
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Opportunities on Tap: Soulfest slots and San Francisco gigs!

Perform at New England’s premier Christian music festival, Soulfest 2013

Are you a Christian genre artist or band? Then, you must be a part of this lineup!

SoulFest is the largest multi-day music festival of its kind in the Northeast. This four-day music festival features world-renowned Christian music of all genres on five separate stages. Situated in the breath-taking White Mountain range of New Hampshire, Gunstock Mountain Resort is the ideal setting for this spiritually rejuvenating music festival.

Soulfest is looking for artists that are able and committed to promote SoulFest at their church and throughout their community.

Be a part of the revolution >>

Café Du Nord

Opening slot at Café Du Nord

Are you based in the San Francisco, Los Angeles, Portland, or Seattle areas? The San Francisco dance rock band, Solwave, is looking for the right band to open for them and Major Powers & The Lo-Fi Symphony at the critically acclaimed, Cafe Du Nord. Be a part of the dynamic performance combo. The last time these two bands teamed up together their show was sold out within an hour.

Heralded as one of “America’s 40 Best Music Venues” by Paste Magazine, don’t miss your chance to open for Solwave at Café Du Nord. Build your tour base in San Francisco and connect with new bands and new fans! >>

Reverb Nights at Rockit Room

Guess what? ReverbNation artists are taking over San Francisco’s Rockit Room every Thursday night!

Headline at this premier Cali music venue, known for showcasing the best developing talent out there. Rockit Room is calling on up-and-coming, talented Reverb artists to fill their bill every Thursday night. Artists will be selected to play either Rockit Room upstairs (400 cap room) or Rockit Room downstairs (150 cap room) based on experience. If you can draw in the San Francisco area then this is your chance to prove it! >>

Don’t want to miss out on upcoming opportunities?

Here are four ways you can stay up-to-date on our latest gigs. We recommend using all of them to ensure nothing gets missed!:

  • Follow our updates on Twitter and Facebook
  • Check the email updates we send you
  • Check the latest Opportunities on this page
  • Go to your Control Room on your Reverb page > click “Opportunities”


KevinOpportunities on Tap: Soulfest slots and San Francisco gigs!
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Confessions of a Converted EDM Fan: My Electric Zoo Experience

Jason is a member of ReverbNation’s Live group in New York City, and is our in-house photographer. In addition to working in the industry, Jason is also a musician and performs under the name, “The Dharma Body.”


Confetti rains down on the crowd during Tiësto’s performance

I’m going to start off this post by being bluntly honest: I don’t know much about Electronic Dance Music. When it comes to Rock, I pride myself in my knowledge and ability to be in the loop about anything and everything Rock-related; I probably know more about some bands’ histories than I know about my own family’s genealogy. Put an artist lineup from an Electronic music festival in front of me, though, and I feel like a middle aged father who is trying to bond with his totally “hip” son; “Which one of these guys does the cool thing with the bass?” That’s exactly how I felt this past weekend when I arrived at New York City’s largest Electronic Music Festival: Electric Zoo.

Held every Labor day weekend on Randall’s Island, Electric Zoo has become one of the most talked about Electronic festivals in the country. This year boasted the biggest turnout yet, with 110,000 fans attending the festival over its three day duration. Being an avid show goer, I thought that covering Electric Zoo would be like any other festival. I would watch some great music, take some photos, chat with some fans, and that would be it. What I experienced over the following three days proved to me that Electronic music festivals are in a league of their own, and can only be described as something you have to see to believe.

Julien Loreto performs at Electric Zoo

The first snares and bass beats that echoed from the festival’s main stage when the gates opened on Friday morning came from Julien Loreto, a DJ who was chosen to perform at the festival via ReverbNation’s Opportunity Submission platform. Fans wasted no time getting down to business and dancing their hearts out to Loreto’s fantastic set. “It was my first time DJing at Electric Zoo and it was an honor to perform at such a world class festival,” Loreto said of his experience. “The hospitality was great, and the sound and visuals at all stages were fantastic. There were DJs and performances for all EDM tastes, and a super crowd!”

By mid-afternoon, Randall’s Island was packed with fans that were eager for a weekend of good music, a great time, and non-stop dance parties. Their excitement and enthusiasm over the course of the weekend was immensely palpable, and the eclectic group of DJs, ranging from Dillon Francis to Above & Beyond, fueled the fire with mind-bending light shows, confetti, pyrotechnics and everything in between. The energy from the crowd reached an all time high on Sunday evening when Skrillex took the stage, signaling the end of this year’s Electric Zoo, and leaving the crowd with a euphoric sense of closure to their summer and to a fantastic music festival season on Randall’s Island.

Electric Zoo taught me a lot about the Electronic genre and, honestly, music as a whole. When it comes down to it, the names on a festival artist lineup are just that; names. Sure we have our favorites, our must-sees, our can’t-do-withouts, but festivals are all about exploration and discovery. For me, Electric Zoo was uncharted territory; a plethora of opportunities for new experiences and appreciation of a genre I knew so little about.

I came to the festival confused and skeptical. I left a converted believer.

For more information on ReverbNation’s performance opportunity with Electric Zoo 2012 click here!

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