Confessions of a Converted EDM Fan: My Electric Zoo Experience


Jason is a member of ReverbNation’s Live group in New York City, and is our in-house photographer. In addition to working in the industry, Jason is also a musician and performs under the name, “The Dharma Body.”

 

Confetti rains down on the crowd during Tiësto’s performance

I’m going to start off this post by being bluntly honest: I don’t know much about Electronic Dance Music. When it comes to Rock, I pride myself in my knowledge and ability to be in the loop about anything and everything Rock-related; I probably know more about some bands’ histories than I know about my own family’s genealogy. Put an artist lineup from an Electronic music festival in front of me, though, and I feel like a middle aged father who is trying to bond with his totally “hip” son; “Which one of these guys does the cool thing with the bass?” That’s exactly how I felt this past weekend when I arrived at New York City’s largest Electronic Music Festival: Electric Zoo.

Held every Labor day weekend on Randall’s Island, Electric Zoo has become one of the most talked about Electronic festivals in the country. This year boasted the biggest turnout yet, with 110,000 fans attending the festival over its three day duration. Being an avid show goer, I thought that covering Electric Zoo would be like any other festival. I would watch some great music, take some photos, chat with some fans, and that would be it. What I experienced over the following three days proved to me that Electronic music festivals are in a league of their own, and can only be described as something you have to see to believe.

Julien Loreto performs at Electric Zoo

The first snares and bass beats that echoed from the festival’s main stage when the gates opened on Friday morning came from Julien Loreto, a DJ who was chosen to perform at the festival via ReverbNation’s Opportunity Submission platform. Fans wasted no time getting down to business and dancing their hearts out to Loreto’s fantastic set. “It was my first time DJing at Electric Zoo and it was an honor to perform at such a world class festival,” Loreto said of his experience. “The hospitality was great, and the sound and visuals at all stages were fantastic. There were DJs and performances for all EDM tastes, and a super crowd!”

By mid-afternoon, Randall’s Island was packed with fans that were eager for a weekend of good music, a great time, and non-stop dance parties. Their excitement and enthusiasm over the course of the weekend was immensely palpable, and the eclectic group of DJs, ranging from Dillon Francis to Above & Beyond, fueled the fire with mind-bending light shows, confetti, pyrotechnics and everything in between. The energy from the crowd reached an all time high on Sunday evening when Skrillex took the stage, signaling the end of this year’s Electric Zoo, and leaving the crowd with a euphoric sense of closure to their summer and to a fantastic music festival season on Randall’s Island.

Electric Zoo taught me a lot about the Electronic genre and, honestly, music as a whole. When it comes down to it, the names on a festival artist lineup are just that; names. Sure we have our favorites, our must-sees, our can’t-do-withouts, but festivals are all about exploration and discovery. For me, Electric Zoo was uncharted territory; a plethora of opportunities for new experiences and appreciation of a genre I knew so little about.

I came to the festival confused and skeptical. I left a converted believer.

For more information on ReverbNation’s performance opportunity with Electric Zoo 2012 click here!

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Opportunities on Tap: New Year’s Eve Party in Texas plus Rock/Metal Radio

Texas Motor Speedway Fast Track to Fame, a Big D NYE Competition

End the year with a bang! Perform for more than 35,000 party-goers at the Big D NYE celebration in Dallas, the central time zone’s largest New Year’s Eve outdoor celebration. The event will also be broadcast live on television to more than 574,000 households in North Texas. Yes, that’s over half a million potential new fans!

On top of all the exposure, there is a $1,000 cash prize for the winning band. Cha-ching! Plus, you get to keep all of the high definition footage and professional photography taken of your performance.

Big D NYE 2012 celebration in Dallas, TX

Ta-ta 2012! Start 2013 off right. Click here >>

The Rock Solid Pressure Show & Industry Showcase

Rock or metal artist? Broadcast your music with The Rock Solid Pressure show! The station has been a staple in the unsignedmusic forum for 10 years, and has always had an uncanny knack for discovering the best unsigned bands in the nation and moving their career forward. Your music will be played on nationally syndicated FM stations and on Internet broadcast.

If you make the cut for the Rock Solid Pressure playlist will also be considered to play ‘The Rock Solid Pressure Industry Showcase’ in downtown St. Petersburg Florida. You’ll perform for the ‘who’s who’ of the local music industry veterans, record labels, A&R, CEO’s, high profile mgmt and booking agencies, along with celebrities and music icons!

“Under pressure” to submit? Click here >>

Don’t want to miss out on upcoming opportunities?

Here are four ways you can stay up-to-date on our latest gigs. We recommend using all of them to ensure nothing gets missed!:

  • Follow our updates on Twitter and Facebook
  • Check the email updates we send you
  • Check the latest Opportunities on this page
  • Go to your Control Room on your Reverb page > click “Opportunities”
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