81% say same-day concert marketing is critical to drive awareness
We recently surveyed 470 music venues around the world and their answers revealed that the majority of music venues sell most of their tickets at the door through walk-up traffic. Over eighty percent described day-of-show marketing and promotion as ‘important’ to driving that attendance.
While this may not come as a surprise to touring artists working to pack a house, these statistics suggest that consumers have a lot of choice when it comes to things to do on a Saturday night. And that many of them may be making their decisions about whether to go to the basketball game, the movies, or the concert, on the day of the event.
“Day of show promotions can be critical and with many shows, pulling out all the stops then is key to a successful event.” — Tonya Cooke, The Roxy Theatre, West Hollywood
We asked some artists and venues exactly how they create awareness for their concerts on the day of the show and consolidated this checklist:
Q: Is there a way to “poster” the web?
A: Actually, there is!
It’s the latest innovation in our Promote a Show service and it essentially makes it a snap to digitally poster the Internet with details on your show. It blankets potential concert-goers that live near the venue with online ads across virtually every website they might visit on that day – making them aware of the concert as an option for their evening plans.
Here’s how it works:
The ads blitz fans through repetition about the show — increasing the awareness and the probability that consumers will recall the concert and suggest it to friends.
“Promoting shows used to mean shipping posters to venues and hoping for the best. But with Promote It, we can reach 1,000’s of local fans online for the cost of a stack of posters!” — Blameshift
Artists and venues are becoming more sophisticated about same-day awareness and promotion, and we hope these ideas help.