5 Questions with TomorrowWorld Marketing Manager, Joe Silberzweig

TomorrowWorld is quickly becoming one of America's largest EDM festivals, with more than 160,000 festivalgoers in attendance at last year's festival. As part of our official TomorrowWorld opportunity, we spoke with the festival's marketing manager, Joe Silberzweig, about how TomorrowWorld sets itself apart from other festivals, and why artists should be paying attention this opportunity.

1) What makes TomorrowWorld unique in the crowded festival landscape, and why should an artist pay attention to this particular pop?

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Joe Silberzweig

When TomorrowWorld’s creators decided to bring a version of the world famous Tomorrowland to America, they knew they had to do something different to capture America’s attention. TomorrowWorld is first and foremost an experiential event. Set on 8,000 acres of lush farmland within the forests of Chattahoochee Hills, Georgia, the festival is nestled in-between rolling hills and sprawling lakes. Additionally, the festival’s 21+ age limit creates an incredibly unique dynamic for fans. Artists love playing TomorrowWorld because they are truly part of the fairytale we create on site and an essential part of the experience we create. Artists also benefit through TomorrowWord’s owned channels such as the widely trafficked festival live-stream and through our social channels, which are the largest of any festival in America. 

2) How does TomorrowWorld find its acts? Why is ReverbNation a good fit for TomorrowWorld?

TomorrowWorld always looks to incorporate a wide array of electronic acts. While we are known for booking some of the world’s biggest DJ’s such as Tiesto, David Guetta, Calvin Harris and Armin Van Buuren, we always stress musical diversity. This year’s festival will feature 9 stages all showcasing different sounds and styles. We are proactive with our bookings and attend shows all around the world to identify emerging talent.

In addition, we are constantly exposed to talent through online channels such as Soundcloud, YouTube, ReverbNation etc. ReverbNation was a great fit for TomorrowWorld this year with the introduction of our live stage. While Reverb encompasses all genres of music, they excel in the live space and were the perfect partner to host our first ever competition to open the live stage. 

3) What do you look for in an artist when booking them? What is the artist’s responsibility if booked?

TomorrowWorld approaches its bookings very differently than most other music festivals. We work with a variety of creatives, labels, and artists to host the majority of our stages and help set the tone of the event. This year we have tapped dozens of hosting partners across 9 stages to showcase their unique style and sound to TomorrowWorld attendees. Once an artist is booked, we expect them to deliver a captivating set that often encompasses an array of new music.

4) Why has TomorrowWorld decided to add a “Live” music stage?

TomorrowWorld continues to evolve each year and add new features to keep pushing the boundaries of music festivals. It’s also very important to us that we give our returning fans each year a new experience on site. We are very excited about the all-new Live Stage, which is actually the first live stage in TomorrowWorld and Tomorrowland’s storied history. Since festivalgoers are so open to an array of musical styles and influences, we felt it was important to add this stage to showcase the best artists across a wider musical spectrum.

5) EDM has dominated the music landscape for most of recent memory — is that trend fading at all?

Tomorrowland has been championing dance music for the past decade, and that will not any change anytime soon. While EDM may be approaching its peak, new genres, such as Future House or Tropical House, and exciting combinations of live and electronic acts, such as Caribou and Disclosure, continue to push the genre forward. Electronic Music has greatly benefitted from the rise of social media, which has also helped spawn overnight success for dozens of artists. More so than Live acts, one of the best things about being an electronic artist is the ease and accessibility of producing music. While I don’t think the electronic trend will fade anytime soon, it’s imperative the genre continues to reinvent itself to sustain its growth.

Don’t miss out on this unique opportunity — submissions close August 29th, 2015!

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Kevin5 Questions with TomorrowWorld Marketing Manager, Joe Silberzweig

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