1) Have a Continuous Stream of Content
“Have that set day where you want to post, every week or every other week. For whatever reason 1-4 or 2-5 PM seems to be the golden time to post videos on YouTube.”
2) Choose the Right Songs
“You want to choose something that’s super popular so you get views, but at the same time, if you do that all the time you get super bored and burnt out. There are only so many pop artists on the scene, so you get bored if you don’t do what you love. But you know, I think it’s more of the actual content — people don’t really care too much about the song. “
3) Have Good Content
“Honestly, it may sound silly, but just make sure you have good content. You know, if you’re doing a cover of a song don’t half-do the cover — do the best you can do and make it your own because no one wants to hear the same song over and over and over again. That’s not why they’re going to your YouTube page.”
4) Get Creative
“For me, when I have to translate something to just me and an acoustic, I might have to re-work the song’s bridge. Not because I think it was bad or anything like that, but just because it just won’t work for what I’m doing. I can’t just go to the bridge of the song and hit one note and do a bass drop with my mouth. I have to put new chords there…but that’s actually fun.”
5) Use It As a Tool
“I’ve met a lot people where that’s their job, YouTube. You can buy a house off of YouTube, or a car. But for me, it’s always been just another tool, just like GLEE was a tool. For me it’s always about the song and my original stuff, that’s my goal.”
About Noah Guthrie
Noah Guthrie first started using YouTube as a way to share his music with family and friends. But after his acoustic cover of U2’s “Where the Streets Have No Name” led to an endorsement from Ellen DeGeneres, Noah knew YouTube was a chance to create real success.
The [U2] video got me a ton of exposure, so we thought, ‘The video got seen by Ellen, who else can it get seen by?’
So Noah put together as much of his own original material as he could and hit the road, eventually getting spotted by Selena Gomez (who helped him land a manager). He began posting more and more videos, but his biggest break came from the unlikely pairing of his soulful voice with LMFAO’s hit single, “Sexy and I Know It.” The video received millions of views in just its first week, and it currently boasts more than 23 million views.
The video’s success, along with his avid touring, lead to him performing on shows like NBC’s The Tonight Show with Jay Leno and securing a role on the final season of GLEE.
Noah is currently hard at work on a new album, and he isn’t worried about navigating the crossover from YouTube star to bonafide musician:
I’ve been really lucky that people will come to my shows because of YouTube or Glee, but they always stay for my stuff and leave with an album…I’m just very lucky.