Gear Talk: Avi Sic

Performing over 300 shows a year, Chicago-based DJ Avi Sic has shared the stage with the likes of Calvin Harris, Icona Pop, and works with top brands including AllSaints and Nike. With residencies in Chicago, NYC, and Miami, Avi Sic is a driving force in today’s club scene. Read on to learn about her go-to gear, how she approaches music production, and more.

Hey Avi Sic, thanks for chatting with us! Introduce yourself. You were a radio DJ at KISS FM, mentored by DJWS (Lady Gaga’s Grammy-nominated producer), and have shared the stage with the likes of Calvin Harris, Diplo, and more. (Such a rad background!). How did you get started in music?
As a kid i was obsessed with space and music – my parents wouldn’t send me to space camp so i concentrated on the music . I took up instruments at an early age and by high school I was Djing and playing college parties. I wasn’t certain as to what i wanted to do as an adult – DJing professionally kinda fell into my lap. I took sound engineering classes in college and messed around with the basics of the the early 2000’s. Pro tools, fruityloops, garageband… After a few years I was supporting myself solely off gigs and basically continue to network my way up and up.

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Hard Rock Rising 2016 Winners

The Hard Rock Rising winners have been announced! For the fifth year in a row we were excited to partner with Hard Rock as the official submission platform for the opporunity. Get to know the winners below.

The Hard Rock Rising winners have been announced! After beating out nearly 10,000 artists, Street Guns claimed the title of Global Winner. The five-piece rockabilly band from Seoul walked away with $50,000 USD, a prize pack from Fender, a trip to play at an international Hard Rock location, a Hard Rock produced music video that will be added to the world-wide Hard Rock video system, and a 1,000 CD/DVD pack from Bison Disc!  In addition to the Global Winner, Jack Berry, 100 Fables, and Les IndiGents dominated their regions and each received a Fender prize pack, a music video added to Hard Rock’s video system in their region, and a 1,000 CD/DVD pack from Bison Disc. Listen to the winners below:

KevinHard Rock Rising 2016 Winners
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Artist Session: Jason Scavone

Charlotte-based singer-songwriter Jason Scavone’s highly anticipated EP ‘F ind Today’ is due for release on July 18th and he gave us a taste of his infectious tunes with his latest single, which is the title track of the album. Read on to get to know Jason, learn about ‘Find Today,’ and more.

Hey Jason! Thanks for chatting with us! Tell us what’s your story – who is Jason Scavone?
Hey, thanks for asking me to chat! My story isn’t incredibly unique. I’m a guy who has spent the majority of his life writing and creating music. In the mid 2000’s I started a band that had a modest amount of success. We were discovered by Eric Valentine, who is one of my all time favorite record producers. Eric spent a couple of years mentoring and recording us. We were courted by a handful of labels, and wound up signing a deal with a major. All of this at a time when big changes were taking place in the music industry, along with my own propensity toward embodying the archetype of a self-destructive rock n’ roll cliche, unfortunately led to our inevitable demise. It wasn’t all bad though. In fact a lot of it was amazing. I learned about writing music. I learned how to make records with heart and intention. I traveled the country and played shows with some really cool bands, and I got to meet and write with some people who’s music I grew up listening to and who I admired.

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Life on the Road: Good Graeff

From booking their first tour on their own to touring the country nonstop for the last three years, twins Brooke and Brit of indie-pop duo Good Graeff know a thing or two about living life on the road. They just premiered their music video for “Good Touch” on Galore Magazine and shared their go-to touring tips and rules for indie bands with us. If you’re about to hit the road, read on for advice from the ladies of Good Graeff.

Brooke and Brit here from Good Graeff!

We’ve been touring consistently for the last three (ahhh almost four!) years, the first of which was a three month tour we booked ourselves (Yikes!). Now we try and keep it to six weeks and under. Here are some tips we’ve learned, and some rules we have. Not to say these will totally resonate with you and your band, or work for every band… EVERY BAND IS SO DIFFERENT. Also, most bands are all guys, which I think also changes what can drive you crazy. So these are guides for an indie touring band. If you are about to embark on your first tour, there is a big learning curve I think, and you will have awesome highs, and probably a few tour lows, but hey! That’s kinda what it’s all about.

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5 Mistakes Bands Make With Facebook Ads: Tips from No Door Agency’s Don Bartlett

Don Bartlett, owner of No Door Agency, shares the most common mistakes bands make when running Facebook ads and how to fix them. Read on to learn about how to make the most of your Facebook ads and how to use them to grow and engage with your fan base.

Our company was born of a passion for music. Which means in addition to our work for artists and labels as clients, we also follow a lot of them on Facebook simply as fans. And as we see bands’ promotional efforts come through our news feeds, we tend to see lots of the same mistakes. Here are a few of the most common:

Lack of Context
If your aim is to reach beyond your existing fans to create new ones, a ticket link is about the worst thing you can use for your campaign. The likelihood of someone seeing an ad from a band they’re not familiar with and proceeding to buy a $15 ticket is close to zero. To reach new ears you need to communicate WHY they might be interested, then provide an easy path to become a fan. Once they’re a fan, THEN you can sell them a ticket.

Kevin5 Mistakes Bands Make With Facebook Ads: Tips from No Door Agency’s Don Bartlett
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Gear Talk: Lauren Flax

As a talented DJ, songwriter, and producer Lauren Flax has worked with the likes of Sia, Le Tigre, Fischerspooner, and is part of the Brooklyn trip-hop duo, CREEP. With a single coming out with Fritz Pop Tv with remixes from The Carry Nation and Hannah Holland, an EP due out this summer, and a European summer tour, we chatted with Lauren about the equipment she takes on the road, what advice she’d give someone who wants to get into music production, and more.

Hey Lauren, stoked to have you be part of our series! Give us a little intro to Lauren FlaxHow has being a Detroit native and growing up in the Chicago house scene influenced your style?
Everything. It’s a pretty special thing to be surrounded by the best of the best in terms of house and techno. I grew up knowing the biggest influencers, and that definitely put a spark in my belly. I wanted to be a part of it.

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Artist Session: Jon Lindsay

Raleigh-based singer Jon Lindsay's highly anticipated album, Cities and Schools, is due for release on June 10th and his most recent single "When They Broke The World" debuted on Paste Magazine. Read on to find out Jon’s influences, what the North Carolina music scene is like, and more.

Hey Jon, thanks for making us a mini mix! Tell us a bit about yourself. Who is Jon Lindsay?
Hey! Thanks for being sweethearts! About me? Sheesh, where to begin. Perhaps not the beginning. I started with my own solo records and tours in 2009. I’ve got 3 LPs out (the newest, third one Cities & Schools is out everywhere June 10th on File 13 Records!), 3 EPs, and a bunch of singles under my own name. I also produce my own records and records for other folks when I can find the time. Before the whole JL thing got rolling, I played keys in Benji Hughes for 3 years, and had some bands I sang and wrote songs in; The Young Sons, The Catch Fire, etc.

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Grab the Attention of Fans and Music Industry Pros with the New Artist Profile

As you grow your music career, we want your Artist Profile to evolve with you.The new Artist Profile design and features will provide you with endless opportunities to showcase yourself to fans and music industry professionals alike. Read on for a breakdown of the new design and how you can best utilize the new features.

The revamped modern Artist Profile emphasizes your individuality and unique brand. With a sleek layout, more visuals, easier navigation, and more flexibility, we’re giving you the tools you need to stand out and make a lasting first impression.

Here are the new features:

Responsive Design
Not only is the new design cleaner and more stylish, but it’s also mobile and desktop-friendly so everyone who visits will have an optimal experience no matter what device they’re using.

KevinGrab the Attention of Fans and Music Industry Pros with the New Artist Profile
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