Social media, on principle, exists to give your fans and followers greater insight to who you are offstage and outside the studio. Many artists, however, are reluctant to weigh down their feeds with mundane check-ins and some are nervous about posting personal photos. For musicians on Instagram, there’s a popular new feature that solves all these challenges.
If you break live streaming down into its core components – a performer, an audience, and a camera in between them – the fast-growing method of communication looks an awful lot like a source of entertainment. Why else would 100 million people go online every month to watch someone play a video game? But I’m here to tell musicians looking to find success through live streaming that it’s NOT all about entertainment.
We all have the same 24 hours in a day, so how is it that some people manage to “make time” for their music career while others seemingly can’t?
When we talk about “making time” for something, what we’re really saying is “making it a priority.” Think about it: you may insist you don’t have time to learn how to play the harmonica, but if someone offered you an incentive of a million dollars to do it – I’ll bet you’d figure out a way to make time, wouldn’t you?
Gatekeepers – they’re the ones who decide whether or not your music is worthy enough to earn massive exposure. They’re the bloggers, the radio DJs, the music supervisors. The ones who decide which artists get their songs heard. And they’re the people that most musicians can’t seem to figure out.
Social media for musicians needs to be about more than just tour dates and other pertinent info. A lot of people want to feel closer to the music they love and the people who make it, and your Instagram, Twitter, Facebook and all the rest should reflect that. Give the people what they want: A more personal connection.
Let’s state the obvious upfront here: Independently booking tours is hard work. That’s why booking agents exist; to book better tours than you can on your own! Quite often artists don’t have the time, expertise, or patience to do it all themselves. Researching, pitching, negotiating, and planning can start to feel like a full time job for a musician.