Many bands form from a group of best friends ready to take on the world. As life happens, some believe in the dream (the “believers”) and some see it as a fun way to spend their free time (the “hobbyists”).
Each side often holds out hope that the other will come to the “right” side – the believers will “grow up” or the hobbyists will “grow a pair.” The believers begin making decisions without the hobbyists, and the hobbyists begin blowing off rehearsals, gigs, or interviews to passive-aggressively make it known that they have other priorities.
When both sides finally realize they are at a crossroads, the question becomes: Is splitting up the only option? And if it truly is the best solution, how do you break up with your band without bad blood?
Friendships can be maintained while keeping fluidity in the band’s growth. It’s all about being honest, actively listening, and taking a step back.
So, you want to rock a tour, do ya?? Congratulations on your decision to become a highway pirate! It’s time to cruise the land with your bandmates, crew, your favorite sweat pants, your noble steed, and all your special quirks fully loaded to test each other’s patience and sadistic behavior. Here are top touring tips and suggestions from Midnight Mob on how to make a tour successful, fun, inexpensive, efficient and – most importantly – safe for all.
Everyday the music industry seeks out ReverbNation artists to book on stages, license their songs, sign to labels and more through exclusive opportunities. To celebrate the hundreds of emerging artists selected for these opportunities, we’re going to share a random sample of five every week on this blog. Let’s go!
In a world full of spammers and unapologetic super-promoters, cutting through the clutter with sincere, genuine, and thoughtful music feedback will greatly increase your odds of building valuable relationships with other artists. Ask yourself: Would you rather have someone give you thoughtful insight with actual proof that they listened to your work, or just a two-word comment and an emoji?
If you want to really learn how to provide strong feedback online that can develop into authentic relationships, try putting the following tips into action.
In today’s world of social media, there are so many ways we can give people a window into our lives — whether it’s an Instagram photo, a Facebook text post, or a Snapchat video. As musicians, this is like gold to your fans. It’s a great way to share your experiences with those who can’t be there in person.
You can post links to your gig and photo recaps after your performance is over, but you can also create a Snapchat Story to really give your fans an exclusive look into what playing a show is like for you, the artist. What do you do backstage? What’s your load-out like? Any pre-show rituals?
Quick thought experiment – you’re a DIY rock ‘n’ roll band from the same area of Massachusetts that produced The Pixies and Dinosaur Jr. and you’re trying to pique the interest of indie labels. You’ve released an album, done a bit of regional touring, got a strong fan base going and some press attention. Ok, what do you do now? Blast pitches all over the place to a bunch of “info@” email addresses? Tag every indie label in the known universe in your album cover art Instagram pics? Now put yourself on the other side of the equation – you’re an indie label constantly on the hunt for fresh talent. You have a rock solid reputation but limited budget and resources. How do you navigate the crowded waters of new music while still developing your current artists? The answer for both sides – queue the self-promotional back-patting for a quick moment – is ReverbNation. This is the story of LuxDeluxe and Old Flame Records, as told by them, with inspiration for any musicians out there looking to make the next big move.
Imagine you’re at a concert. You’re awestruck by the band and all you can think is, “How can I get more of these guys?” After their set, you hurry over to the band merch booth ready to hand over your hard-earned cash. Then, seeing nothing but oversized tees, CDs, and maybe a sticker or two, your heart sinks. Sure, it’s better than nothing (and you may even buy an oversized T-shirt that you’ll never wear), but it’s not what you hoped for, and you’ll leave the show feeling a bit let down. This is a scenario I’ve found myself in more times than I care to count.
If perfecting your music marketing strategy is the ideal foundation for getting press and growing your fan base, then adding a dose of the nontraditional in that process is the trimming that could set your band apart from the rest. It doesn’t have to feel contrived or forced, either; trust your instincts and you’ll find there are ways of filtering in unexpected promotional elements that feel appropriate and natural, whether intended to be silly and gimmicky or earnest and sentimental.
Check out the five examples we’ve pooled together here for inspiration in sprucing up your own strategy. With creative and unconventional thinking, you’ll come up with something fresh that’s wholly unique to your band.