Quick thought experiment – you’re a DIY rock ‘n’ roll band from the same area of Massachusetts that produced The Pixies and Dinosaur Jr. and you’re trying to pique the interest of indie labels. You’ve released an album, done a bit of regional touring, got a strong fan base going and some press attention. Ok, what do you do now? Blast pitches all over the place to a bunch of “info@” email addresses? Tag every indie label in the known universe in your album cover art Instagram pics? Now put yourself on the other side of the equation – you’re an indie label constantly on the hunt for fresh talent. You have a rock solid reputation but limited budget and resources. How do you navigate the crowded waters of new music while still developing your current artists? The answer for both sides – queue the self-promotional back-patting for a quick moment – is ReverbNation. This is the story of LuxDeluxe and Old Flame Records, as told by them, with inspiration for any musicians out there looking to make the next big move.
Imagine you’re at a concert. You’re awestruck by the band and all you can think is, “How can I get more of these guys?” After their set, you hurry over to the band merch booth ready to hand over your hard-earned cash. Then, seeing nothing but oversized tees, CDs, and maybe a sticker or two, your heart sinks. Sure, it’s better than nothing (and you may even buy an oversized T-shirt that you’ll never wear), but it’s not what you hoped for, and you’ll leave the show feeling a bit let down. This is a scenario I’ve found myself in more times than I care to count.
If perfecting your music marketing strategy is the ideal foundation for getting press and growing your fan base, then adding a dose of the nontraditional in that process is the trimming that could set your band apart from the rest. It doesn’t have to feel contrived or forced, either; trust your instincts and you’ll find there are ways of filtering in unexpected promotional elements that feel appropriate and natural, whether intended to be silly and gimmicky or earnest and sentimental.
Check out the five examples of unconventional music marketing for inspiration in sprucing up your own strategy. With creative thinking, you’ll come up with something fresh that’s wholly unique to your band.
As any drummer can attest, hitting things with sticks – or your hands – can be insanely fun. But becoming a good drummer is no easy task, for the drummer is what holds the band together rhythmically, demanding an excellent sense of time and careful development of muscle memory and control.
If you’re a current or aspiring drummer, there are a great many ways to improve your rhythm and technique. Here are five steps to better drumming.
10 points if you can tell us where Denton is…If not, no biggie, that isn’t the goal of this anyways (sorry, geography nerds). We’re here to shine a light on cities with killer music scenes that aren’t NYC, LA, or Nashville, the ones that don’t get nearly enough love as they should. Come take a trip with us.