By Ged Richardson, Founder of Zing Instruments, runs us through five tips on how to promote your band on a tight budget.
Promoting a band is hard enough when you have the backing of a label. But when you’re just starting out, like many of us are, and your marketing budget is less than zero you’re going to have to get creative with how you get your name out there. You’re going to have to, in a word, hustle.
So let’s take a look at some stealth tactics for how to promote your band on a tight budget.
Having a blog express interest in your music can be exciting and affirming for a band. Love it or hate it, tastemakers in the blogosphere are largely responsible for determining what kind of music the world listens to these days. Even passing mentions of bands on popular music blogs have the power to launch careers. So it’s no wonder why so much effort is put into pitching singles and albums to bloggers on behalf of bands and their publicists. Many bands looking for exposure reach out to blogs in hopes of having them debut their singles, but giving exclusive debut rights to just one outlet isn’t always the best move.
Odds are if you’re an emerging band, you could do with a little more buzz. Not because your music isn’t great (because it probably is) but because you haven’t fully invested in the marketing and creation of your brand. I know those can sound like dirty words when all you want to do is play music you love and have it touch the lives of others, but the reality is that in order to actually reach that audience on a wider scale so that you can inspire them, you’re going to have to invest a little time in doing the things that don’t come naturally. Such as…
New York, Los Angeles, Chicago. The music scenes in these cities typically garner a huge amount of attention from bands and fans alike for good reason. If you’re a young, ambitious band, successfully growing a fanbase and becoming well known in any one of these cities could connect you to a world of possibilities within the music industry. But while building your presence in a large scene comes with its massive potential payoffs, playing shows in bigger cities comes attached to massive challenges, stiff competition, and some big missed opportunities you can only find in smaller scenes.
Guest post by Tunedly, a ReverbNation Marketplace partner and company catering to a community of music creators.
My years of wearing the hat of a songwriter and working with others in the game, taught me that it isn’t the most glamorous job. And when one considers that only a small fraction of the songwriting population actually make it big in the business, it would seem you’d have to be short of a few screws to decide that writing songs is what you want to do for the rest of your life.
Many songwriters started out doing it as a hobby, a way to soothe the turmoil in their minds, and then learned about the possible financial gains afterwards. With that said, every songwriter, who gets serious about making it a career, faces their own set of struggles along the way. But many of these struggles are not unique to one; if you speak with other songwriters, you will quickly find out that they pretty much endure some of the same problems you’re faced with on a daily basis. We’ll delve deeper with a few examples throughout this post, so you might want to stick around.
With her epic, cinematic, soulful vibes, Nuela Charles sounds like something straight out of a James Bond film. Hailing from Edmonton, this Canadian singer/songwriter describes herself as “Alternative-Soul.”
Nuela Charles submitted her song to one of our opportunities where she was picked from thousands of artists to be signed to Killing Moon. We spoke to her about how she got started, the submission process, and what’s next for Nuela Charles.
There’s something about making music that has the ability to bring out hard-line attitudes within a person. Maybe it’s because the process of writing music is often jarringly intimate and revealing for some of us, like an urgent accounting of how we truly perceive the world as human beings. Or perhaps the competitive you vs. the world mindset born out of an industry fueled by an obsession with clicks, plays, and views is somewhat to blame. No matter where it comes from and for better or worse, we often associate music-making with potent and extreme emotion, but approaching your craft with such a high-stakes attitude towards things could be detrimental.
Hell hath no fury like a band scorned, right? Spending time and energy over emails settling on a date and promoting a show only to have a booking agent or promoter back out at the last second has got to be one of the most frustrating situations for a band to experience. And if you’re a small fish in a big pond, it can seem like you have little to no recourse when it comes to getting the shaft from a big club in your scene, but there are a few things you can do when you get burned by a venue or promoter.