In cities like LA, New York and London, you can’t throw a stone without hitting a musician intent on finding fame and fortune through making music. Despite existing in an oversaturated industry built on its workforce making less and less money, the idea that you could pump out a couple of hits and start making as much money as Kanye West is one that seems to persist despite mounting evidence that proves otherwise. If money is the motivating force behind why you create music, you might want to reconsider.
When you’re running a DIY PR campaign, there are a few crucial components that you have to get right: relationship building, strong content, timing, and impeccable email etiquette. It’s that last one that tends to trip people up right as they feel like they start to get their footing. After all, we’re a culture of abbreviations, misspellings, social media, and honestly most of us have no clue how to craft an email that’s professional enough to get the attention of editors and gain respect, while still being casual enough that it feels like a human being wrote it.
As a publicist and blogger I write and read a lot of pitches, and there are a few things I’ve noticed as stand out Dos and Don’ts of pitches over the years.
Let’s start with the things you should avoid doing:
When a producer sits down, opens up their DAW of choice, turns on their speakers or plugs in their headphones with a blank canvas, the possibilities are endless. With that limitless ability to experiment also comes the ability to feel stuck. Have you ever flipped through tons of TV channels and wondered, “Why is there nothing good to watch?” You have so many options, but feel like there’s nothing worth sticking around for. Well, that same “stuck” feeling can apply to beatmakers. So, if you are feeling like you can’t come up with anything good, or you just want to start over, before going into a new project file, try evaluating some methods to really help you hone in on your creative output, There are countless ways to make music — none are better than the other. But there are a few surefire methods to really get your production off its feet.
We’ve listed four ways that you can make a quality beat from scratch, even if you’re in a creative rut.
By Ged Richardson, Founder of Zing Instruments, runs us through five tips on how to promote your band on a tight budget.
Promoting a band is hard enough when you have the backing of a label. But when you’re just starting out, like many of us are, and your marketing budget is less than zero you’re going to have to get creative with how you get your name out there. You’re going to have to, in a word, hustle.
So let’s take a look at some stealth tactics for how to promote your band on a tight budget.
Having a blog express interest in your music can be exciting and affirming for a band. Love it or hate it, tastemakers in the blogosphere are largely responsible for determining what kind of music the world listens to these days. Even passing mentions of bands on popular music blogs have the power to launch careers. So it’s no wonder why so much effort is put into pitching singles and albums to bloggers on behalf of bands and their publicists. Many bands looking for exposure reach out to blogs in hopes of having them debut their singles, but giving exclusive debut rights to just one outlet isn’t always the best move.
Odds are if you’re an emerging band, you could do with a little more buzz. Not because your music isn’t great (because it probably is) but because you haven’t fully invested in the marketing and creation of your brand. I know those can sound like dirty words when all you want to do is play music you love and have it touch the lives of others, but the reality is that in order to actually reach that audience on a wider scale so that you can inspire them, you’re going to have to invest a little time in doing the things that don’t come naturally. Such as…
New York, Los Angeles, Chicago. The music scenes in these cities typically garner a huge amount of attention from bands and fans alike for good reason. If you’re a young, ambitious band, successfully growing a fanbase and becoming well known in any one of these cities could connect you to a world of possibilities within the music industry. But while building your presence in a large scene comes with its massive potential payoffs, playing shows in bigger cities comes attached to massive challenges, stiff competition, and some big missed opportunities you can only find in smaller scenes.
Guest post by Tunedly, a ReverbNation Marketplace participant and company catering to a community of music creators.
My years of wearing the hat of a songwriter and working with others in the game, taught me that it isn’t the most glamorous job. And when one considers that only a small fraction of the songwriting population actually make it big in the business, it would seem you’d have to be short of a few screws to decide that writing songs is what you want to do for the rest of your life.
Many songwriters started out doing it as a hobby, a way to soothe the turmoil in their minds, and then learned about the possible financial gains afterwards. With that said, every songwriter, who gets serious about making it a career, faces their own set of struggles along the way. But many of these struggles are not unique to one; if you speak with other songwriters, you will quickly find out that they pretty much endure some of the same problems you’re faced with on a daily basis. We’ll delve deeper with a few examples throughout this post, so you might want to stick around.