When I think of some of the most creative promotional strategies I’ve seen from emerging bands, none of them include posting about their shows/music nonstop on social media, shoving their CD in my face as I walk by them at a festival, or otherwise trying to harass me into listening to their music. In fact, it’s the complete opposite.
The most effective promotional strategies are the ones where the audience feels an honest and natural kinship with what’s happening. They don’t feel pressured or sold to, and the effects are subtle yet long lasting. That is almost always due to your promotional strategies being aligned with your brand.
So how can you do the same thing? The truth is that some of the best ideas will come through your own experiences and specific branding strategies. But if you’re feeling stuck, take a look at some of these ideas and let us know what some of your favorites have been!
Music is one of the world’s most beloved and widely consumed art forms. It can do things like help us sleep, cope with a breakup, and give us the boost energy we need to focus while working at a boring job. But as vital as music is, most non-musicians ever consider how incredibly hard it is to create––especially when multiple musicians are involved. There’s countless books and movies about bands because there’s an inherent drama involved with a small group of people trying to take on the world and make meaningful art together.
While the drama surrounding bands can be entertaining from the outside, relationship complications paired with a growing list of challenges brought on by the current state of the music industry can be hell to navigate if you happen to be in one. Great bands break up all the time seemingly out of nowhere, but there’s always a hidden story behind what groups of musicians face and why they can’t play music together anymore.
Pitching a new single, EP, or album to press outlets, blogs, and music tastemakers is an almost mandatory part of trying to make your mark in music today. Yes, you can fork over a bunch of money have an expert PR firm do it for you, but most artists don’t have the kind of expendable cash to make that happen every time they put out new music. A great pitch can help give your music real traction and momentum, but it’s not easy. Bands waste an incredible amount of time and energy spinning their wheels by sending bad pitches that are never likely to get read in the first place. Here’s what you shouldn’t be doing if you’re an artist trying to generate buzz around your new music:
Once a copyright is created, protection generally lasts for 70 years after the death of the author and in some cases 95 years from publication or 120 years from creation. That’s a long time! After that time, the copyright protection ceases and the underlying work becomes public domain.
More specifically, the term of copyright under the Copyright Act depends on when the work was created, as follows:
The idea of someone with tear-soaked eyes listening to sad songs in attempt to cope with a breakup seems like a tired cliche, but there’s definitely something universally relatable to it. The act of listening to music is often intensely personal and emotional, which makes it one of life’s best ways to understand and cope with being human. Because music reflects life, it benefits us in many different ways. Here’s just a few of them:
It’s an unavoidable fact that making a living purely off of music is harder and harder to do these days. There are plenty of exceptions, but in a world turning to streaming, playlists, and music subscription services more and more, money is a constant concern for serious musicians. But if you’re fully intent on earning a living purely off of listening and performing music, there are options you may not have considered. Here are five examples: