You’re probably used to drafting up fan-oriented Facebook posts and newsletters, but one hurdle many artists can’t surmount is how to give individual fans the attention they crave. After all, you’re busy marketing, promoting shows, booking tours, and, oh yeah, making music. At the end of the day, there’s no time or money left over for extensive chats with single fans on a regular basis.
The good news is that there are lots of ways to make connections with individual fans that cost you nothing and take virtually no time at all. Try these five ways to build those connections and get to know each of your fans a bit better.
Great lyrics have the power to mold a shapeless piece of music into a profound statement, but a few poorly-written lines could potentially ruin an otherwise great song. Well aware of this fact, many would-be songsmiths opt to sit out of the songwriting process altogether out of fear of writing bad lyrics or of not having anything meaningful to say at all. But like every other aspect of songwriting, lyric-writing is a skill that’s developed over time, trial and error and lots of difficult work. We’ve assembled five helpful tips to help strengthen your lyric-writing game.
As I write this, I’m currently facing my own version of burnout. It’s Friday afternoon and it’s been an especially long week of fielding emails, putting out fires, managing mini-crises, and trying to find time to actually build my business and look to the future. Did I mention also working in three miles of walking my dog each day, yoga, trying to eat right, and really, really, wanting to catch up on Bates Motel if I could just find the time to sit down, relax, and get my mind to stop racing?
We live in a society that is all about the now, while working in an industry that romanticizes long hours, sleepless nights, and a work schedule that never quits. We are constantly told that we need to be on call 24/7, and that there is always someone else ready to take our spot, so we’d better answer that email, take that gig, make that call, and play that show – and we’d better do it all right now. Because if we dare hesitate, there is someone right around the corner who will gladly snatch the opportunity from us.
If you’re just starting out with under 1,000 followers, dropping a 15-track debut album probably isn’t the right tool to get you the big break you’re looking for. Rather, putting out a single that gets added to a big Spotify playlist or climbs the Hype Machine charts is what will earn you that early buzz.
Nowadays, most up-and-comers release four or five singles first, and then put them out together as an EP. After a few EPs, they’ll ideally have enough buzz to drop a proper album.
The first week of a single release will seem like your biggest rush, but a lot of artists think you just drop a single, scream from a megaphone about it for a week, and then hope people keep listening. Sadly, that’s a recipe for a drop, then flop.
Artists who know how to sustain momentum can actually see their single do bigger numbers in the following weeks if they have the right strategy. Here are seven surefire ways to extend the life of your single.
In our fast-paced, competitive industry, there’s no room for a boring website. (Or worse—no website at all!) With the advent of social media, it can be easy to forget just how important having this central hub really is—a place to store your music, videos, bio, press photos, and tour dates, all in one neat little package for your fans and potential industry partners.
But neglect your website and you neglect your career. So here are some tips on how to make your band website less boring.
According to the late, great Nora Ephron, “Everything is copy.” As a writer, I love that; as a sometimes copywriter, I know it’s true. The phrase, which is also the title of a documentary about Ephron’s life, means that anything and everything in life is up for grabs to be written about. But I prefer to interpret it as everything that’s written needs to be as effective as copy.
If there’s one thing that’s for certain about today’s musical climate, it’s that electronic production has an ever-present role in sound design and it’s here to stay.
Effects are a great way to add personality to vocals, as well as highlight the singer’s strengths (and sometimes mask their weaknesses). But there is such a thing as overdoing it, and it happens a lot with novice mixing engineers and producers who get too excited about effects without really understanding how or when to use them. So, we’ve put together a guide on how to get your vocal effects just right — regardless of the style of music you’re making.
At this point in your career, you probably already know that you can’t constantly push your music and expect a powerful, positive response. You have to have a finely tuned mix of messages and content to keep your fans engaged. But there comes a time in every musician’s life/album release/merch launch/etc. when you need to create a strategy for promoting your wares.
Enter direct-response marketing. Basically, it does what its name claims: it provides a direct response to a specific command or prompt. This can be especially useful if you’re testing out a new sound, style, or even something as simple as a logo. In fact, you probably already use direct-response marketing without realizing it by asking your fans, “What do you think?”
But it’s time to take that to the next level and figure out how to use direct-response marketing to refine your messaging, particularly in the place where you’re probably doing the bulk of your advertising: social media.
How is direct-response marketing different from all other marketing?