In our fast-paced, competitive industry, there’s no room for a boring website. (Or worse—no website at all!) With the advent of social media, it can be easy to forget just how important having this central hub really is—a place to store your music, videos, bio, press photos, and tour dates, all in one neat little package for your fans and potential industry partners.
But neglect your website and you neglect your career. So here are some tips on how to make your band website less boring.
According to the late, great Nora Ephron, “Everything is copy.” As a writer, I love that; as a sometimes copywriter, I know it’s true. The phrase, which is also the title of a documentary about Ephron’s life, means that anything and everything in life is up for grabs to be written about. But I prefer to interpret it as everything that’s written needs to be as effective as copy.
If there’s one thing that’s for certain about today’s musical climate, it’s that electronic production has an ever-present role in sound design and it’s here to stay.
Effects are a great way to add personality to vocals, as well as highlight the singer’s strengths (and sometimes mask their weaknesses). But there is such a thing as overdoing it, and it happens a lot with novice mixing engineers and producers who get too excited about effects without really understanding how or when to use them. So, we’ve put together a guide on how to get your vocal effects just right — regardless of the style of music you’re making.
At this point in your career, you probably already know that you can’t constantly push your music and expect a powerful, positive response. You have to have a finely tuned mix of messages and content to keep your fans engaged. But there comes a time in every musician’s life/album release/merch launch/etc. when you need to create a strategy for promoting your wares.
Enter direct-response marketing. Basically, it does what its name claims: it provides a direct response to a specific command or prompt. This can be especially useful if you’re testing out a new sound, style, or even something as simple as a logo. In fact, you probably already use direct-response marketing without realizing it by asking your fans, “What do you think?”
But it’s time to take that to the next level and figure out how to use direct-response marketing to refine your messaging, particularly in the place where you’re probably doing the bulk of your advertising: social media.
How is direct-response marketing different from all other marketing?
If you’re a producer, chances are you either use sidechain compression or have heard of it. For those who are unfamiliar, sidechaining means using the output of one track, such as a kick drum, to alter the compression on another track, such as a bassline. In simple terms, it’s a way to set up your mix so that when one sound comes in, another one quiets down.
Imagine you’re watching a movie and there’s a scene without dialogue, and the music is playing loudly. As soon as the characters start to talk, the music quiets down. You can make that happen with your mix in real time by using sidechain compression.
In social media, we’re always chasing the algorithm, figuring out a way to beat it and rise above the eternal shuffling of what platforms think we want to see. As a musician, it’s frustrating to announce an exciting new tour or album release, only to watch your post sink slowly down your feed until it disappears. But a new Instagram technique called Instagram pods can help save your photos from fading into oblivion – and it might just strengthen your bond with your fans, too.
Many bands form from a group of best friends ready to take on the world. As life happens, some believe in the dream (the “believers”) and some see it as a fun way to spend their free time (the “hobbyists”).
Each side often holds out hope that the other will come to the “right” side – the believers will “grow up” or the hobbyists will “grow a pair.” The believers begin making decisions without the hobbyists, and the hobbyists begin blowing off rehearsals, gigs, or interviews to passive-aggressively make it known that they have other priorities.
When both sides finally realize they are at a crossroads, the question becomes: Is splitting up the only option? And if it truly is the best solution, how do you break up with your band without bad blood?
Friendships can be maintained while keeping fluidity in the band’s growth. It’s all about being honest, actively listening, and taking a step back.
So, you want to rock a tour, do ya?? Congratulations on your decision to become a highway pirate! It’s time to cruise the land with your bandmates, crew, your favorite sweat pants, your noble steed, and all your special quirks fully loaded to test each other’s patience and sadistic behavior. Here are top touring tips and suggestions from Midnight Mob on how to make a tour successful, fun, inexpensive, efficient and – most importantly – safe for all.