At this point in your career, you probably already know that you can’t constantly push your music and expect a powerful, positive response. You have to have a finely tuned mix of messages and content to keep your fans engaged. But there comes a time in every musician’s life/album release/merch launch/etc. when you need to create a strategy for promoting your wares.
Enter direct-response marketing. Basically, it does what its name claims: it provides a direct response to a specific command or prompt. This can be especially useful if you’re testing out a new sound, style, or even something as simple as a logo. In fact, you probably already use direct-response marketing without realizing it by asking your fans, “What do you think?”
But it’s time to take that to the next level and figure out how to use direct-response marketing to refine your messaging, particularly in the place where you’re probably doing the bulk of your advertising: social media.
How is direct-response marketing different from all other marketing?
If you’re a producer, chances are you either use sidechain compression or have heard of it. For those who are unfamiliar, sidechaining means using the output of one track, such as a kick drum, to alter the compression on another track, such as a bassline. In simple terms, it’s a way to set up your mix so that when one sound comes in, another one quiets down.
Imagine you’re watching a movie and there’s a scene without dialogue, and the music is playing loudly. As soon as the characters start to talk, the music quiets down. You can make that happen with your mix in real time by using sidechain compression.
In social media, we’re always chasing the algorithm, figuring out a way to beat it and rise above the eternal shuffling of what platforms think we want to see. As a musician, it’s frustrating to announce an exciting new tour or album release, only to watch your post sink slowly down your feed until it disappears. But a new Instagram technique called Instagram pods can help save your photos from fading into oblivion – and it might just strengthen your bond with your fans, too.
Many bands form from a group of best friends ready to take on the world. As life happens, some believe in the dream (the “believers”) and some see it as a fun way to spend their free time (the “hobbyists”).
Each side often holds out hope that the other will come to the “right” side – the believers will “grow up” or the hobbyists will “grow a pair.” The believers begin making decisions without the hobbyists, and the hobbyists begin blowing off rehearsals, gigs, or interviews to passive-aggressively make it known that they have other priorities.
When both sides finally realize they are at a crossroads, the question becomes: Is splitting up the only option? And if it truly is the best solution, how do you break up with your band without bad blood?
Friendships can be maintained while keeping fluidity in the band’s growth. It’s all about being honest, actively listening, and taking a step back.
So, you want to rock a tour, do ya?? Congratulations on your decision to become a highway pirate! It’s time to cruise the land with your bandmates, crew, your favorite sweat pants, your noble steed, and all your special quirks fully loaded to test each other’s patience and sadistic behavior. Here are top touring tips and suggestions from Midnight Mob on how to make a tour successful, fun, inexpensive, efficient and – most importantly – safe for all.
Everyday the music industry seeks out ReverbNation artists to book on stages, license their songs, sign to labels and more through exclusive opportunities. To celebrate the hundreds of emerging artists selected for these opportunities, we’re going to share a random sample of five every week on this blog. Let’s go!
Quick thought experiment – you’re a DIY rock ‘n’ roll band from the same area of Massachusetts that produced The Pixies and Dinosaur Jr. and you’re trying to pique the interest of indie labels. You’ve released an album, done a bit of regional touring, got a strong fan base going and some press attention. Ok, what do you do now? Blast pitches all over the place to a bunch of “info@” email addresses? Tag every indie label in the known universe in your album cover art Instagram pics? Now put yourself on the other side of the equation – you’re an indie label constantly on the hunt for fresh talent. You have a rock solid reputation but limited budget and resources. How do you navigate the crowded waters of new music while still developing your current artists? The answer for both sides – queue the self-promotional back-patting for a quick moment – is ReverbNation. This is the story of LuxDeluxe and Old Flame Records, as told by them, with inspiration for any musicians out there looking to make the next big move.
Imagine you’re at a concert. You’re awestruck by the band and all you can think is, “How can I get more of these guys?” After their set, you hurry over to the band merch booth ready to hand over your hard-earned cash. Then, seeing nothing but oversized tees, CDs, and maybe a sticker or two, your heart sinks. Sure, it’s better than nothing (and you may even buy an oversized T-shirt that you’ll never wear), but it’s not what you hoped for, and you’ll leave the show feeling a bit let down. This is a scenario I’ve found myself in more times than I care to count.