When Band Meets Label: How LuxDeluxe Got Signed By Old Flame Records

Quick thought experiment – you’re a DIY rock ‘n’ roll band from the same area of Massachusetts that produced The Pixies and Dinosaur Jr. and you’re trying to pique the interest of indie labels. You’ve released an album, done a bit of regional touring, got a strong fan base going and some press attention. Ok, what do you do now? Blast pitches all over the place to a bunch of “info@” email addresses? Tag every indie label in the known universe in your album cover art Instagram pics? Now put yourself on the other side of the equation – you’re an indie label constantly on the hunt for fresh talent. You have a rock solid reputation but limited budget and resources. How do you navigate the crowded waters of new music while still developing your current artists? The answer for both sides – queue the self-promotional back-patting for a quick moment – is ReverbNation. This is the story of LuxDeluxe and Old Flame Records, as told by them, with inspiration for any musicians out there looking to make the next big move.

DaveWhen Band Meets Label: How LuxDeluxe Got Signed By Old Flame Records
read more

6 Ideas That Will Inspire You to Up Your Band Merch Game

Imagine you’re at a concert. You’re awestruck by the band and all you can think is, “How can I get more of these guys?” After their set, you hurry over to the band merch booth ready to hand over your hard-earned cash. Then, seeing nothing but oversized tees, CDs, and maybe a sticker or two, your heart sinks. Sure, it’s better than nothing (and you may even buy an oversized T-shirt that you’ll never wear), but it’s not what you hoped for, and you’ll leave the show feeling a bit let down. This is a scenario I’ve found myself in more times than I care to count.

Dave6 Ideas That Will Inspire You to Up Your Band Merch Game
read more

Bang Bang: 5 Steps to Better Drumming

As any drummer can attest, hitting things with sticks – or your hands – can be insanely fun. But becoming a good drummer is no easy task, for the drummer is what holds the band together rhythmically, demanding an excellent sense of time and careful development of muscle memory and control.

If you’re a current or aspiring drummer, there are a great many ways to improve your rhythm and technique. Here are five steps to better drumming.

DaveBang Bang: 5 Steps to Better Drumming
read more

Our Favorite Music Cities That Aren’t NYC, LA & Nashville

10 points if you can tell us where Denton is…If not, no biggie, that isn’t the goal of this anyways (sorry, geography nerds). We’re here to shine a light on cities with killer music scenes that aren’t NYC, LA, or Nashville, the ones that don’t get nearly enough love as they should. Come take a trip with us.

DaveOur Favorite Music Cities That Aren’t NYC, LA & Nashville
read more

5 Ways to Write Better Lyrics

You finally have the beats, the loops, the licks. The compression is just right. The musicians have all behaved themselves admirably and the backing track is finally kicking it. There’s even a killer topline. So, just the lyrics to go, then. Easy enough, right? Not so fast, muchacho. If you want that pen and paper to make something special happen, you’re going to need some guidance. Every creator has his or her own process, but that doesn’t mean you shouldn’t adhere to guidelines for inspiration. Here are five thoughts to consider as you try to write better lyrics.

Dave5 Ways to Write Better Lyrics
read more

Tone Timeline: Using Delay As A Secondary Instrument

When it comes to playing an instrument, especially in live settings, there are hundreds of different sounds you can create through the use of effects pedals. One of the most popular and versatile effects is delay. Dozens of major brands have produced top of the line settings including analog, digital, tape, tap tempo, swell, and much more. Below, we’ll talk a bit about how to integrate delay into your music making and we’ll cover a few delay pedal reviews. (Need a delay primer? Check out this video.)

DaveTone Timeline: Using Delay As A Secondary Instrument
read more

Meet The Latest Artists Selected For ReverbNation Opportunities

Everyday the music industry seeks out ReverbNation artists to book on stages, license their songs, sign to labels and more through exclusive opportunities. To celebrate the hundreds of emerging artists selected for these opportunities, we’re going to share a random sample of five every week on this blog. Let’s go!

DaveMeet The Latest Artists Selected For ReverbNation Opportunities
read more

Music Marketing Inspo: Mipso’s Custom Coffee Promotion

So I’m on my Saturday morning coffee run at a local joint called Joe Van Gogh when I unexpectedly experience a great example of unconventional music marketing. While the barista readies my organic Ethiopian blend, I peruse the bags of coffee being displayed at the counter when I see it: a limited-time specialty brew care of a local indie Americana quartet called Mipso. After reading a bit more about the band and the HARMONY BLEND promotion they thought up, I had to pick their brains a bit.

DaveMusic Marketing Inspo: Mipso’s Custom Coffee Promotion
read more