Lesson number one of soliciting press for your songs: treat music journalists with respect. We go into a relationship with an artist with the best intentions. After all, we can’t do our jobs unless you do yours well. A song premiere, review, interview, or think piece about your band can introduce your music to new pods of rabid fans and raise your profile considerably.
But when you make the following six mistakes, you can kiss press coverage goodbye forever.
From authentic Americana to future electro-soul, there’s a gaggle of uber talented ReverbNation artists headed to BBQ-land to play SXSW in Austin next week. You’ll probably recognize at least a few of them. There’s the quirky pair that make up GRUMBY, the kid Rolling Stone labeled a “prodigy” – also known as Sammy Brue, and Future Thieves, who debuted their track “Ghosts” with Conan O’Brien. That’s just to name a few. Come hear the rest…
In today’s music landscape, emerging artists are expected to do everything yourself, and that includes music PR. Long gone are the days where A&Rs discover you in smoky bars and dictate your entire persona and image. Not only are A&Rs and labels no longer a necessity, but they often expect you to already have a following, a brand and a style before you even get a reply to your email or a meeting on the books. This is because every single tool you need to “make it” is already available to you. A label or partnership is just icing on the cake (and/or a bank loan, really).
“One of the most challenging aspects will always be ‘where do I fit in this music landscape?’ It’s easy to chase after the newest trend or the latest Hype Machine genre hybrid. Finding a sound and a perspective that is true to YOU is the real challenge.”
Meet singer/songwriter Lyon Hart, who’s been in the music game for over a decade as a member of several bands, writing toplines for DJs, lending his vocals as a featured artist, and finally coming into his own as a solo artist. Most recently, he’s been making heads turn with his candid lyrics, sultry vocals, and stunning visuals.
We caught up with Lyon to learn about his journey as an artist, the inspiration behind his brand new video “Delusional,” the advantages of collaborating with artists outside your comfort zone, and how powerful visual design can lead to over 2 million YouTube views.
The blank page, the blinking cursor, the silent keys and strings, and that sense of absolute emptiness that gives way to frustration and desperation. Even the best writers know it well. There’s nothing worse than trying to fill your own giant shoes when all you can think of is rhyming love with heaven above. Wings of a….dove?
Ozzy Osbourne. Aerosmith. Zac Brown Band. Kid Rock. The Doobie Brothers. These are just a few legends who have performed at the world’s largest motorcycle festival, Sturgis Buffalo Chip, and this year 5 bad-ass ReverbNation bands will be selected to play at the nine-day festival. The Best Party Anywhere® is located three miles east of Sturgis, SD, on 600 scenic acres of open land. Sturgis isn’t like any other festival; audience members rev their engines to show their approval of an artist, there are nonstop bike races and art exhibitions, and even though you’ll run into people from all walks of life, there’s a huge sense of solidarity.
For an emerging band this can be quite a memorable experience, and that’s why we got the scoop from festival organizer, Daymon Woodruff, on some essential things every artist needs to know before heading to Sturgis Buffalo Chip: have few good covers in your arsenal, consider playing more than one night, read the Essential Guide, and most of all don’t be scared to get a little dirty and have A LOT of fun.
Bob Dylan. Billy Corgan. Kesha. Conor Oberst. Ani DiFranco. Neil Young. Picking up on a theme here? All are fantastic artists, and all have been accused of being “bad” singers. Yet they still connect with millions of fans and are able to stand out from the crowd, in part because of the unique qualities of their voices.
When social media first began taking over the world over a decade ago (!), a lot of people initially focused on nothing but the numbers. Who had the most social media fans, which photos were getting the most likes, and pretty quickly, thousands turned to tens of thousands, which became hundreds of thousands, which in turn was replaced by millions. Now, the biggest stars on the planet can collect followings in the tens or even hundreds of millions depending on the platform…but that’s not necessarily how the world counts a success on social media any longer.