How To Write The Perfect Email Pitch

When you’re running a DIY PR campaign, there are a few crucial components that you have to get right: relationship building, strong content, timing, and impeccable email etiquette. It’s that last one that tends to trip people up right as they feel like they start to get their footing. After all, we’re a culture of abbreviations, misspellings, social media, and honestly most of us have no clue how to craft an email that’s professional enough to get the attention of editors and gain respect, while still being casual enough that it feels like a human being wrote it.

As a publicist and blogger I write and read a lot of pitches, and there are a few things I’ve noticed as stand out Dos and Don’ts of pitches over the years.

Let’s start with the things you should avoid doing:

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How to Promote Your Band on a Tight Budget

By Ged Richardson, Founder of Zing Instruments, runs us through five tips on how to promote your band on a tight budget.

Promoting a band is hard enough when you have the backing of a label. But when you’re just starting out, like many of us are, and your marketing budget is less than zero you’re going to have to get creative with how you get your name out there. You’re going to have to, in a word, hustle.

So let’s take a look at some stealth tactics for how to promote your band on a tight budget.

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5 Ways To Tell If Your Vocals Have Too Much Processing

When working with the endless options of vocal effects in today’s average digital audio workstation (DAW), it can be very tempting to go overboard. It’s like having a huge, free buffet in front of you — of course you’re going to want some of everything. But that doesn’t mean you need to put chocolate on pizza or eat four plates until you get sick. Several artists get away with large swaths of effects on their vocals. Look at Radiohead for example. Their seminal album Kid A opens with the song “Everything In Its Right Place,” in which singer Thom Yorke’s voice is reversed, looped, pitched up & down, and drenched in a variety of distorting effects. However, above all of those vocal FX lies Yorke’s clear human, emotive singing voice. So, when experimenting with effects like Radiohead, be on the lookout for these five signs that your vocals have too much processing.

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The ReverbNation Guide To Basic Music Theory: Part 1

What is it about music theory that has the power to inspire boredom, hatred or even fear in musicians? Humans usually don’t care for what they don’t understand, so it makes sense that even the most seasoned musicians sometimes yawn or shudder at the thought of music theory, a topic that’s benefits are frequently undersold and basic concepts poorly explained. But learning just a few music theory concepts is a powerful tool that every musician can use for writing, performing and understanding music. Rather than being a dusty set of rules that you’ll never apply to anything in your daily life, music theory is brimming with living ideas that can completely change the way you hear and create music.

This is part one of a special ReverbNation basic music theory guide. By the end of this guide, you’ll have everything you need to understand intervals, scales, chords, the circle of 5ths and other important music theory ideas. But before I walk you through the basic principles found in music theory, I need to tell you why it’s such an important thing for musicians to become familiar with.

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5 Key Qualities to Sell Out Your Hometown Show

Every artist longs for the experience of playing to a sold-out crowd. The imagined cheers from your most loyal fans can be real enough that you can practically hear them singing your songs back at you. But sold-out shows don’t happen by accident. (This is a theme in the music industry, if you haven’t noticed—nothing happens by accident.)

When you’ve been on a lengthy tour, or haven’t played out in a while, it can seem like a no brainer that your hometown show will be packed—but it isn’t so. Creating an environment in which people actually want to attend will take some work, but it can be done, and done well. Check out these five tips for selling out your hometown show.

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Behind the Opportunity: Sneak Attack Media

Sneak Attack Media is a boutique digital marketing and creative services agency based in NYC. Since its inception in 2006, Sneak Attack has worked with some of the biggest artists in the world including The Cult, Tom Petty, and many more. We chatted with Marni Wandner, the President of Sneak Attack Media, to learn how artists can market themselves like a pro.

Hey Marni, thanks for chatting with us and we’re excited to launch the Sneak Attack Artist Reboot opportunity! As President of Sneak Attack Media, can you give us an introduction to the company?

Hi!  We’re excited for the launch as well – we’re looking forward to being able to help a lot of artists navigate the crazy world of promoting their own music. We’re extremely passionate about putting the keys back into artists’ hands and giving them the map they need to build their own fanbases.

Sneak Attack is a boutique digital marketing and creative services agency based in New York City. This year marks 10 years of promoting entertainment and lifestyle brands through innovative digital strategy, and collaboration directly with our amazing clients.

We tend to do things a little differently than most marketing and PR companies so each campaign is quite different, and our clients are people who think outside the box right alongside us.

What does Sneak Attack Media offer artists?
Sneak Attack offers creative online PR, grassroots digital marketing, social media strategy, content creation and consultation, creative promotions, and influencer partnerships.  Some of our campaigns are a few months long, some go on for years.  

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On the Radar: The Dirty Clergy

With a Independent Music Awards nomination and a new album out, Alabama-based garage rock band The Dirty Clergy needs to be on your next playlist. We caught up with the guys to get the lowdown on their new album Rattlesnake, Alabama music scene, influences, and more.

Hey guys! Let’s start off with a little introduction. Who is The Dirty Clergy?
The Dirty Clergy is a garage rock band from Winfield, AL. We began as a folk rock duo and that got boring really quick, so we blossomed into what we are now. A pretty loud, 5 piece, rock band.

Congratulations on being nominated for Best Indie/Alternative Rock Album of the Year at Independent Music Awards! Have you ever received a nomination before and what was your experience like?
This was our first nomination for any type of award. It was a nice experience. The people behind the IMA’s are super nice and they put on a great program for independent artists. They are really dedicated to helping boost the artists to the next level. It’s well organized and is held at the Lincoln Center each year. I look forward to working with these guys more and snagging some of those awards soon. Aside from the 32 hour drive up there and back in such a short period of time, everything was great.

What is the concept behind your Rattlesnake album?
It’s basically just taking you through the steps of a relationship. It’s not really arranged chronologically, but if someone wanted to attempt to put those songs in order they could. It’d take some lengthy listening though.

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Artist You Should Know: Young Scrap

By combining R&B and hip-hop, LA-based singer/songwriter and rapper Young Scrap will have you listening to his tracks on repeat with his unique style of “Trill And B.” We caught up with him to get the deets on his latest album, what it’s like to perform with Nipsey Hussle, 21 Savage and Trey Songz, what advice he’d give aspiring hip-hop artists, and more.

Hey Young Scrap! Before we get started tell can you tell us little about yourself?
I’m a singer, rapper and songwriter from Inglewood, California that’s a huge video game nerd and grew up in love with music. Lol

We read you grew up in Inglewood, CA and later moved to Maryland. Both cities have had a major influence on hip-hop culture. How has living in both cities influenced your style?
Maryland taught me about a style of music they call “go-go” and “club” since I’m right in the middle of D.C. and Baltimore. It gave me a major chance to soak up both influences and utilize them sometimes in my music.

How do you describe your sound and what kind of message are you trying to send to your fans?
My sound I call it “Trill And B” it’s a mix of R&B and hip-hop that’s heavily influenced by the Houston sound of rap. As far as my message I wanna promote 90’s love…nobody’s in “love” anymore. Everybody just wants sex. Or at least according to music and artist today…I’d like to change it back to how it used to be. Peace, love and positivity.

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