Lou

Lou Plaia Co-Founder/EVP Music Industry Relations, ReverbNation In 2006, Plaia co-founded ReverbNation, the leading music marketing platform used by more than two million artists/bands, managers, labels, venues, festival/event/tour promoters and other Music Industry Professionals. Every day, musicians and their support teams turn to ReverbNation as a source for powerful marketing & business tools to compete in the social media age. ReverbNation also offers high quality opportunities for artists in the form of licensing deals, lucrative brand sponsorship programs, and high-profile concert bookings. ReverbNation’s innovation is in developing technologies that integrate the wide array of distribution, marketing, and promotional functions used by the music industry into one comprehensive and easy-to-use business application – helping virtually any artist grow their revenues, and providing insight into how each marketing input contributes to overall outcomes. Some of the free and affordable solutions include a fan relationship management and email system, web promotion, social media marketing, digital distribution, direct-to-fan e-commerce, web site hosting, concert booking and promotion, music licensing, brand sponsorships, fan behavior measurement and sentiment tracking. Prior to ReverbNation, Plaia worked twelve years at Atlantic Records before becoming the Head of Marketing and Artist Development for Atlantic imprint, Lava Records, where he worked for three years with artists such as Kid Rock, O.A.R., Simple Plan, Trans-Siberian Orchestra, Uncle Kracker, Unwritten Law, Skindred, Nonpoint and many others. He was also responsible for negotiating strategic partnerships such as Nascar's Chevy Rock n Roll 400, Schick's Intuition Tour, Disney's Grad Night and many other sponsorship deals. Plaia has been a guest speaker at SXSW, CMJ, Canadian Music Week, New Music Seminar, Next Big Nashville, Dewey Beach Music Conference, The Future of Music Summit, Americana Music Conference, Dubai Sound City, Next Big Nashville, Music Millennium Conference and many others.

ReverbNation Gigs & Things #5

Below you will find just a few of the ReverbNation Opportunities that we have brokered for our Artists.  Artists can find these and more in their OPPORTUNITIES section of their ReverbNation Dashboard!

Our goal is to keep providing value to the Artists at the lowest possible cost. We always try to broker Opportunities with no Submission Fees but sometimes a Promoter needs to charge a Submission Fee and since ReverbNation does NOT take a % of the fee, we often times get a very reduced rate for our artists!

Feel free to share this blog post with your fellow artists!  And without further ado,

New Opportunity Listings:

  • Play at the DELI MAGAZINE SHOWCASE (4 nights) at the CMJ MUSIC MARATHON in NYC.
  • LiveNation’s “Have Rock, Will Travel Tour” has a few remaining opening slots available to Reverb bands.
  • Open up for Blind Melon, The Pat McGee Band and others at Rest Fest 2011.  Last day to enter is 8/26.
  • Coast 2 Coast Mixtapes are the most downloaded mixtapes in the world with over 150 volumes all officially hosted by Major Artists from Nas, Snoop Dogg and Wiz Khalifa to Keri Hilson, Chris Brown and Ciara.  Twista will release his next mixtape through Coast 2 Coast and choose 1 artist to record a verse and have the song included on his upcoming mixtape.  10 other artists will be included on other mixtapes being released.
  • Play at the Coast 2 Coast Convention in front of music industry execs Bonsu Thompson (Editor/The Source Magazine), Rockwilder (Grammy Winning Producer/Jay Z, Redman), Dave Mays (Founder/Hip Hop Weekly Magazine), !llmind (Platinum Producer/Eminem, 50 Cent, Lady Gaga), DJ GQ (Y100 Miami), Lou Plaia (Co-Founder/ReverbNation), DJ KC Chopz (POWER96 Miami), Streetrunner (Grammy Winning Producer/Lil Wayne) and many more as well as over 200 Coast 2 Coast DJs.  Huge prizes packages are being given out.
  • Get your music on Bands Under the Radar podcast and 4th Quarter 2011 digital sampler that goes out to music supervisors, publishers, A&R execs, label execs, managers, marketing professionals, bloggers, and music fans in general.
  • The “”Art Of Noise”” Compilation Album Series is looking for 48 Reverb artists to be part of a music project with an independent label that will be distributed digitally and physically through Best Buy, FYE, Target, and other music retailers nationwide.  Last date to enter is 8/28.
  • If you are solo female artist or have at least one female in the group, you are eligible to submit your music to the 12th annual GoGirlsMusicFest Compilation CD.
  • The Monthly ReverbNation/Knitting Factory Music Industry Panel and Showcase Series continues with this months topic of Licensing & Performance Rights featuring panelists from BMI, Sound Exchange, HarryFox Agency and Crowd Control.  Submit to play.  If you are not selected, you still get in for free.
  • 25 performance slots available for Reverb artists at the Independent Music Summit.
  • Open up for Rapper’s Delight at the Knitting Factory in Brooklyn. Last day to enter is 8/29.
  • At least 50 live performance and attendance slots are guaranteed to Reverb artists at the SCMC Music Conference.  Meet with industry heavyweights Jeff Blue (Atlantic Records), Amir Windom (Atlantic Records), Kevin Shine (A&R Consultant/JIVE Records), Maurice Slade (Young Money/Cash Money Records), Big Rankin (CTE/DefJam), Senator Skid (Bad Boy Entertainment),  T-Mah (Konvict Music/Universal Music Group) and others.
  • T.H.I.N.C. Music Talent Search – Get your music heard, critiqued and ultimately selected by industry heavyweights including DJ Quik (Ludacris, Snoop Dogg, Truth Hurts, Kurupt, Jadakiss & More), Jazze Pha (Producer has worked with Cee Lo Green, Mary J Blige, T.I., Usher & more), Focus (Producer for Aftermath), The Real Etc. (Artist/Songwriter) and Steve Raze (Executive VP of Digital Content at AllHipHop.com).
  • Winter Concert Series (A Place for Dory Mates) in Lockeport, NS, Canada taking submissions now.
  • many others available in the Artist’s Opportunity Section of their ReverbNation Dashboard.

Last Chance & Reminder  Opportunities:

And Always Available from ReverbNation:

The ReverbNation website now attracts 25 million visitors per month.  Get Featured on the Home Page at ReverbNation Featured Artist of the Week

Just a few of the Artists selected this week by our Promoters:

  • The IC Agency selected Sword Swallower Dan Meyer, Parish County, Melodime, Transit Vocal Band and Chelsea Green and the Green Project for its Agency Roster and College Bookings!  More performers are still needed.
  • Telesma was selected to play at Camp Bisco with The Disco Biscuits, Cut Copy, Wiz Khalifa, Bassnectar, Pretty Lights, Death From Above 1979, MSTRKRFT, Ghostland Observatory, Yeasayer and 100+ more artists!
  • Johnny Spanish, Lyriciss, Dee-One and Big Rec are the first 4 Reverb artists slected for A3C Hip Hop Festival.


Things to Know:

Submissions require a free ReverbNation account and a ReverbNation Press Kit (RPK).  If you do not have an RPK, activate your 30 day free trial now!

If you have an Opportunity(s) that is valuable to some or all of ReverbNation’s 1.6 million artists, please go to Festivals/Events/Tours/Opportunities and choose Festival/Event.  That will take you to the application, and after you fill it out, a rep will be in touch shortly!

If you are a Venue, please check out the only comprehensive Venue Application on Facebook, Venue Profile App on Facebook.  Any questions, give us a shout!

Thanks,

Lou Plaia & the RN Staff (no, that is not a band name)

Lou PlaiaReverbNation Gigs & Things #5
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ReverbNation Gigs & Things #4

Below you will find just a few of the ReverbNation Opportunities that we have brokered for our Artists.  These opportunities consist mostly of performance slots at Festivals, Conferences, Awards Shows, Tours, and Clubs but also include Songwriting Competitions, Licensing Opportunities, Music & Video Reviews, and more.  Artist’s can find these and more in their OPPORTUNITIES section of their ReverbNation Dashboard!

ReverbNation’s goal is to keep providing value to the Artists at the lowest possible cost. We always try to broker Opportunities with no Submission Fees but sometimes a Promoter needs to charge a Submission Fee and since ReverbNation does NOT take a % of the fee, we often times get a very reduced rate for our artists!

Feel free to share this blog post with your fellow artists!  And without further ado,

New Opportunity Listings:

Last Chance/Reminder  Opportunities:

And Always Available from ReverbNation:

The ReverbNation website now attracts 25 million visitors per month.  Get Featured on the Home Page at ReverbNation Featured Artist of the Week

Just a few of the Artists selected this week by our Promoters:

  • The IC Agency selected Sword Swallower Dan Meyer, Parish County, Melodime, Transit Vocal Band and Chelsea Green and the Green Project for its Agency Roster and College Bookings!  More performers are still needed.
  • Telesma was selected to play at Camp Bisco with The Disco Biscuits, Cut Copy, Wiz Khalifa, Bassnectar, Pretty Lights, Death From Above 1979, MSTRKRFT, Ghostland Observatory, Yeasayer and 100+ more artists!
  • Johnny Spanish, Lyriciss, Dee-One and Big Rec are the first 4 Reverb artists slected for A3C Hip Hop Festival.
  • Creation Northwest selected Heather StanleyCam & DrewVizion (AKA The Trailblaza).
  • Insigniya was selected to play at the Liberate Festival.
  • Sam & Nate has been selected to perform on the Camplified Tour

Things to Know:

Submissions require a free ReverbNation account and ReverbNation Press Kits.  If you do not have a ReverbNation Press Kit, activate your 30 day free trial now!

If you have an Opportunity(s) that is valuable to some or all of ReverbNation’s 1.5million artists, please go to Festivals/Events/Tours/Opportunities and choose Festival/Event.  That will take you to the application, and after you fill it out, a rep will be in touch shortly!

If you are a Venue, please check out the only comprehensive Venue Application on Facebook, Venue Profile App on Facebook.  Any questions, give us a shout!

Thanks,

Lou Plaia & the RN Staff (no, it is not a band name)

Lou PlaiaReverbNation Gigs & Things #4
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ReverbNation Gigs & Things #3

Below you will find just a few of the ReverbNation Opportunities that we have brokered for our Artists.  These opportunities consist mostly of performance slots at Festivals, Conferences, Awards Shows, Tours, and Clubs but also include Songwriting Competitions, Licensing Opportunities, Music & Video Reviews, and more.  Artist’s can find these and more in their OPPORTUNITIES section of their ReverbNation Dashboard!

ReverbNation’s goal is to keep providing value to the Artists at the lowest possible cost. We always try to broker Opportunities with no Submission Fees but sometimes a Promoter needs to charge a Submission Fee and since ReverbNation does NOT take a % of the fee, we often times get a very reduced rate for our artists!

Feel free to share this blog post with your fellow artists!  And without further ado,

New Opportunity Listings:

Last Chance/Reminder  Opportunities:

And Always Available from ReverbNation:

The ReverbNation website now attracts 25 million visitors per month.  Get Featured on the Home Page at ReverbNation Featured Artist of the Week

Just a few of the Artists selected this week by our Promoters:

  • Telesma was selected to play at Camp Bisco with The Disco Biscuits, Cut Copy, Wiz Khalifa, Bassnectar, Pretty Lights, Death From Above 1979, MSTRKRFT, Ghostland Observatory, Yeasayer and 100+ more artists!
  • Creation Northwest selected Heather StanleyCam & DrewVizion (AKA The Trailblaza)
  • Sam & Nate has been selected to perform on the Camplified Tour

Things to Know:

Submissions require a free ReverbNation account and active subscription to ReverbNation Press Kits.  If you do not have a ReverbNation Press Kit, activate your 30 day free trial now!

If you have an Opportunity(s) that is valuable to some or all of ReverbNation’s 1.5million artists, please go to Festivals/Events/Tours/Opportunities and choose Festival/Event.  That will take you to the application, and after you fill it out, a rep will be in touch shortly!

If you are a Venue, please check out the only comprehensive Venue Application on Facebook, Venue Profile App on Facebook.  Any questions, give us a shout!

Thanks,

Lou Plaia & the RN Staff (no, it is not a band name)

Lou PlaiaReverbNation Gigs & Things #3
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ReverbNation Gigs & Things (6/29/11)

Below you will find just a few of the ReverbNation Opportunities that we have brokered for our Artists.  These opportunities consist mostly of performance slots at Festivals, Conferences, Awards Shows, Tours, and Clubs but also include Songwriting Competitions, Licensing Opportunities, Music & Video Reviews, and more.  Artist’s can find these and more in their OPPORTUNITIES section of their ReverbNation Dashboard!

ReverbNation’s goal is to keep providing value to the Artists at the lowest possible cost. We always try to broker Opportunities with no Submission Fees but sometimes a Promoter needs to charge a Submission Fee and since ReverbNation does NOT take a % of the fee, we often times get a very reduced rate for our artists!

Feel free to share this blog post with your fellow artists!  And without further ado,

New Opportunity Listings:

Last Chance/Reminder  Opportunities:

And Always Available from ReverbNation:

The ReverbNation website now attracts 25 million visitors per month.  Get Featured on the Home Page at ReverbNation Featured Artist of the Week

Just a few of the Artists selected this week by our Promoters – BUT Congrats to All of You:

  • Telesma was selected to play at Camp Bisco with The Disco Biscuits, Cut Copy, Wiz Khalifa, Bassnectar, Pretty Lights, Death From Above 1979, MSTRKRFT, Ghostland Observatory, Yeasayer and 100+ more artists!
  • June was selected for the Creative Allies Ultimate Makeover
  • Creation Northwest selected Heather Stanley, Cam & Drew, Vizion (AKA The Trailblaza)
  • Sam & Nate has been selected to perform on the Camplified Tour

Things to Know:

Submissions require a free ReverbNation account and active subscription to ReverbNation Press Kits.  If you do not have a ReverbNation Press Kit, activate your 30 day free trial now!

If you have an Opportunity(s) that is valuable to some or all of ReverbNation’s 1.4million artists, please go to Festivals/Events/Tours/Opportunities and choose Festival/Event.  That will take you to the application, and after you fill it out, a rep will be in touch shortly!

If you are a Venue, please check out the only comprehensive Venue Application on Facebook, Venue Profile App on Facebook.  Any questions, give us a shout!

Thanks,

Lou Plaia & the RN Staff (no, it is not a band name)

Lou PlaiaReverbNation Gigs & Things (6/29/11)
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ReverbNation Gigs & Things

Every Monday we will post some information regarding the ReverbNation Opportunities we have brokered for our Artists.  These opportunities consist mostly of performance slots at Festivals, Conferences, Awards Shows, Tours, and Clubs but also include Songwriting Competitions, Licensing Opportunities, Music & Video Reviews, and more.

Since ReverbNation does not take a % of the Submission Fee that may be charged by some Promoters, we are often times able to offer Opportunities that have no Submission Fees or very discounted Submission Fees. Our goal is to keep providing value to the Artists, at the lowest cost possible!

Instead of spamming you with summary emails each week, just add the RSS feed in the upper right corner and you’ll be up to speed on all our opportunities. Feel free to share this blog post with your fellow artists!  And without further ado,

New Opportunity Listings:

Last Chance to Submit Opportunities:

And Always Available from ReverbNation:

The ReverbNation website now attracts 25 million visitors per month.  Get Featured on the Home Page at ReverbNation Featured Artist of the Week

Just a few of the Artists selected this week by our Promoters – BUT Congrats to All of You:

  • The ASPS were selected to have their record produced by Ron Nevison (producer/engineer whose credits include The Rolling Stones, The Who, Led Zeppelin, Kiss, Ozzy Osbourne, Bad Company, Barbra Streisand, Jefferson Starship, Chicago, Styx, Heart, Damn Yankees, Thin Lizzy and more.)
  • Dee-1 and BIGREC are two ReverbNation Artists that have been selected already to perform at this year’s A3C Hip Hop Festival.  Submissions are still open and at least 4 more ReverbNation slots are still available at A3C Hip Hop Festival.

Things to Know:

Submissions require a free ReverbNation account and active subscription to ReverbNation Press Kits.  If you do not have a ReverbNation Press Kit, activate your 30 day free trial now!

If you have an Opportunity(s) that is valuable to some or all of ReverbNation’s 1.4million artists, please go to http://www.reverbnation.com/controller/main/signup and choose Festival/Event. That will take you to the application, and after you fill it out, a rep will be in touch shortly!

If you are a Venue, please check out the only comprehensive Venue Application on Facebook, Venue Profile App on Facebook.  Any questions, give us a shout!

Thanks,

Lou Plaia & the RN Staff (no, its not a band name)

Lou PlaiaReverbNation Gigs & Things
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‘Do-it-Yourself’ Doesn’t Mean ‘Do-it-Alone’

Let’s be honest, when I was VP of Marketing at Lava and Atlantic Records, I never really had to do anything myself.  I had a roster of Artists with fans, a staff of people, and a big wad of cash to spend.  I was an insider with the tools of the music business at my fingertips.  During those days, being D.I.Y. meant that you were on the outside of the music machine looking in.   You recorded your own music, booked your own shows, and had to figure out how to move your career forward without much guidance or help.

But today, D.I.Y means something much different.  Today D.I.Y. represents a proactive choice to own yourself, to be the CEO of your business and brand.

And while owning yourself can provide much more choice and opportunity, it also comes with greater responsibility for your own success:

  • You provide the funding
  • You set the strategy and goals
  • You execute the plan
  • You decide if/when to change course

Lou Plaia‘Do-it-Yourself’ Doesn’t Mean ‘Do-it-Alone’
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