How To Create A DIY Music Marketing Plan That Actually Works

As a musician, your single biggest challenge is getting your music before your target audience. It’s not enough to create good music; you also have to market it effectively.

It doesn’t help that far too many musicians rely on spur of the moment actions and ad-hoc marketing tactics. Instead of approaching their music marketing with a systematic plan, they make reactive decisions that don’t yield any long-term success.

In this guide, I’ll show you how to create a DIY music marketing plan that actually works. I’ll cover branding, developing a marketing mix, and finding your target audience so you can make better marketing decisions.

MikeHow To Create A DIY Music Marketing Plan That Actually Works
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How Technology Is Making It Harder For Songwriters To Work

In 2018, solitude is a hard thing to come by. Because our daily lives are often revolved around technology, the non-stop noise of the internet seems to follow us everywhere we go. Whether we’re working on our computers or keeping up with friends and family on social media, solitude is something a person needs to seek out if they want to find it today. But while the distractions of modern culture brought on by technology impact everyone, songwriters are especially affected.

MikeHow Technology Is Making It Harder For Songwriters To Work
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How To Record Vocals At Home On A Budget

Figuring out how to record vocals at home can be tough on a limited budget. However, it’s still possible to get great sounding results as long as you know what to look for.

In this guide, we’ll cover budget gear you can use to record vocals at home and list some best practices for recording vocals.

MikeHow To Record Vocals At Home On A Budget
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5 Ways To Get The Most Out Of Your Time Before Shows On Tour

Every serious musician knows that touring comes with its fair share of challenges, but that nebulous space of time between when a band arrives at the venue and when they begin their set is one of the less talked about hassles of being on the road all the time. If your drive between shows is short, you could be spending anywhere from 4-8 hours a day waiting for your show to start. With that amount of time at stake, it’s important to get the most out of your days on tour. Here are a few suggestions:

Mike5 Ways To Get The Most Out Of Your Time Before Shows On Tour
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5 Tips On Building Hype Before A Release

The whole process of putting a release together is exciting, confronting, and daunting in a lot of ways. Whether you’ve got a killer EP or a full album, there is something special about releasing something you have spent so long creating with love (and probably blood, sweat, and tears).

So you’ve gone through the whole creative process – everything is composed and produced. Your stuff has been mixed and mastered. Now it’s just sitting there, waiting for the green light to be released into the world.

The key to a good release is timing. The timing is dependent on how much you build it up beforehand.

Think of it as charging up a battery. If you release something when you’ve only charged it up halfway, you’re not going to get as much life out of it. If you charge it up to 100%, well, you’re probably going to see some amazing results. It all comes down to hype.

Here are 5 tips on building hype before a release.

Mike5 Tips On Building Hype Before A Release
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Why You Shouldn’t Imitate Your Musical Influences

For songwriters who deeply resonate with the music of artists they love, it can be tempting to work out of the same playbook of your musical idols. But because music that embraces new ideas almost always proves to be the most impactful, imitating your musical influences is a bad idea. Here’s a few other reasons why you should develop your own musical ideas and not those of songwriters that have influenced you:

MikeWhy You Shouldn’t Imitate Your Musical Influences
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The Music Industry’s Playlist Culture And Our Attention Spans

In addition to delivering big profits to labels and publishers, playlists are helping new and unknown artists succeed in some profound ways. From popular independent playlists curated in dorm rooms to Spotify’s insanely successful Discover Weekly feature, playlists are becoming a major way for listeners to learn about new music. The music industry has a lot to gain from this new trend, but is there a downside to our ever-increasing penchant for playlists?

MikeThe Music Industry’s Playlist Culture And Our Attention Spans
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The Gifts Major Music Streaming Services Are Giving To Artists

Making your music available on streaming platforms is becoming less and less of a choice in today’s music industry. And while the way Spotify, Apple Music, and other major streaming companies compensate artists is hugely complex resulting in payments rarely substantial enough to take care of musicians’ bills, artists still have a lot to be excited about when it comes to the world of streaming platforms and playlists.

MikeThe Gifts Major Music Streaming Services Are Giving To Artists
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