Every serious musician knows that touring comes with its fair share of challenges, but that nebulous space of time between when a band arrives at the venue and when they begin their set is one of the less talked about hassles of being on the road all the time. If your drive between shows is short, you could be spending anywhere from 4-8 hours a day waiting for your show to start. With that amount of time at stake, it’s important to get the most out of your days on tour. Here are a few suggestions:
The whole process of putting a release together is exciting, confronting, and daunting in a lot of ways. Whether you’ve got a killer EP or a full album, there is something special about releasing something you have spent so long creating with love (and probably blood, sweat, and tears).
So you’ve gone through the whole creative process – everything is composed and produced. Your stuff has been mixed and mastered. Now it’s just sitting there, waiting for the green light to be released into the world.
The key to a good release is timing. The timing is dependent on how much you build it up beforehand.
Think of it as charging up a battery. If you release something when you’ve only charged it up halfway, you’re not going to get as much life out of it. If you charge it up to 100%, well, you’re probably going to see some amazing results. It all comes down to hype.
Here are 5 tips on building hype before a release.
For songwriters who deeply resonate with the music of artists they love, it can be tempting to work out of the same playbook of your musical idols. But because music that embraces new ideas almost always proves to be the most impactful, imitating your musical influences is a bad idea. Here’s a few other reasons why you should develop your own musical ideas and not those of songwriters that have influenced you:
In addition to delivering big profits to labels and publishers, playlists are helping new and unknown artists succeed in some profound ways. From popular independent playlists curated in dorm rooms to Spotify’s insanely successful Discover Weekly feature, playlists are becoming a major way for listeners to learn about new music. The music industry has a lot to gain from this new trend, but is there a downside to our ever-increasing penchant for playlists?
Making your music available on streaming platforms is becoming less and less of a choice in today’s music industry. And while the way Spotify, Apple Music, and other major streaming companies compensate artists is hugely complex resulting in payments rarely substantial enough to take care of musicians’ bills, artists still have a lot to be excited about when it comes to the world of streaming platforms and playlists.
In this industry it can be easy to get overwhelmed with all the information being blasted at us 24/7. Do this, don’t do that. This works, that doesn’t. It can be tough to know which advice to follow, and which to stay far away from.
As someone who has been in the industry for the last 10 years as a writer for my own and several other publications, a music publicist, an occasional booker of local shows, and an all around observer, there are a few myths that I see bands still living by, despite any proof they actually work—most of them end up actually being detrimental. Here they are:
A certain new and exciting credibility is lended to bands when they transition from playing locally to performing at venues around the country. If you’re new to playing music, you might think that touring is an experience filled with non-stop fun, venues filled to the brim with adoring fans, and luxurious accommodations, but the dramatized version of tour portrayed in movies and TV rarely reflects the massive challenges that come along with heading out on a national tour as a small band. If you want a more realistic picture of what it’s like to head out on tour with an unknown band, think sparsely attended shows, strained finances, and sleeping on floors.
But even with the general stress and discomfort that touring usually brings for smaller acts, it’s an absolute necessity if you want to be taken seriously by fans, press, and labels. There’s no better manifestation of an artist’s hopes and aspirations than seeing them set out for a long national first tour for the first time.
If you’re interested in booking your first national tour, this article was written specially for you. Making the transition from playing locally to regionally and eventually nationally can often be overwhelming, so we’ve assembled ten helpful tips to help you get started.