When you’re marketing your music on social media, it can be tempting to use the formal, corporate voice we’re used to seeing in advertising, but that isn’t necessarily the best way to connect with your loyal and prospective fans. Using a more modern and personable voice can help humanize your advertising, making it feel less like a sales pitch and more like a friend offering something that will actually make life better.
Below, we’ve outlined a few tips to keep your social media promotion personable and unique to your own voice. However, bear in mind that it is possible to go too far in trying to be personal — you don’t want a tweet to go viral for the wrong reasons. Keep it real, but always keep it professional.
Here’s a sad story you may be all too familiar with if you’ve been trying to make it in the music world for a while:
Band works for months (or maybe even years) writing, rehearsing, and playing their songs at venues around town. Band meticulously records their debut album, books a release party at the best local venue they can find, and throws up some Facebook statuses and colorful posters around town up to promote the show. Band brings 45 people to a venue with a 300-person capacity. Band is sad. Band is also disappointed to find that none of the 391 blogs they sent emails to over the past three months wanted to review or even mention the new release they’ve worked so hard on.
With a constant cacophony of distractions, getting the world to care about the music you release can be a massively challenging endeavor. Conventional ways of getting the word out are proving to be fruitless even for bands on labels that can sell out shows.
The fact is, the music industry is more competitive than ever, and if you want any hope of getting people to care, you’ve got to be unique. Try these five guerrilla marketing tactics to help make your next album release more effective.
Recently, Instagram rolled out its new “archive” feature. Now, when you click the three “more” dots at the top right of any of your posts, you’ll see an option to hide your photos, not delete them. The true beauty of this feature lies in its ability to also restore your photos if you change your mind; it’ll even add them back into their original, chronological spots.
The Hard Rock Rising winners have been announced! After beating out nearly thousands of artists, Alex Boye’ claimed the title of Grand Prize winner. The solo artist from Park City, Utah walked away with $25,000 towards a professionally produced music video, a trip to Miami Garden’s, Florida USA to perform at halftime at Hard Rock Stadium, a Fender prize pack and a 1,000 CD/DVD pack from Bison Disc! In addition to the Grand Prize Winner, Life and Time, Kapitan Stereo and Soponcio dominated their regions and each received a Fender prize pack and a 1,000 CD/DVD pack from Bison Disc. Listen to the winners below:
Grand Prize & Region 1 Winner – Alex Boye’ // Pop // Park City, Utah
To provide some background, when musicians join ReverbNation, they choose a genre – or multiple genres – to match their style of music. Since every artist is different, they have the option to write in whatever genre they can dream up. And boyyyy, are there some unique ones!
If you’re bored with your current playlist, check out these 10 subgenres to find some new and interesting music.
Distartica has been involved in the Houston, TX metal scene since 2008. With influences like Havok, Warbringer, Slayer and Iron Maiden, their sound is an old-school metal vibe with a touch of modern thrash metal.
Recently they found themselves being contacted by Apple and featured in a commercial. Their drummer, Carlos, is blind and uses assistive technology with Apple products, which led him to become apart of their Global Accessibility Awareness Project.
We chatted with them about how they formed, the challenges of getting your music heard, how they came to be featured in an Apple commercial and their advice for new artists.