5 Guerrilla Marketing Tactics for Your Next Album Release

Here’s a sad story you may be all too familiar with if you’ve been trying to make it in the music world for a while:

Band works for months (or maybe even years) writing, rehearsing, and playing their songs at venues around town. Band meticulously records their debut album, books a release party at the best local venue they can find, and throws up some Facebook statuses and colorful posters around town up to promote the show. Band brings 45 people to a venue with a 300-person capacity. Band is sad. Band is also disappointed to find that none of the 391 blogs they sent emails to over the past three months wanted to review or even mention the new release they’ve worked so hard on.

With a constant cacophony of distractions, getting the world to care about the music you release can be a massively challenging endeavor. Conventional ways of getting the word out are proving to be fruitless even for bands on labels that can sell out shows.

The fact is, the music industry is more competitive than ever, and if you want any hope of getting people to care, you’ve got to be unique. Try these five guerrilla marketing tactics to help make your next album release more effective.

Rebecca5 Guerrilla Marketing Tactics for Your Next Album Release
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6 Types of Posts Musicians Should Archive on Instagram

Recently, Instagram rolled out its new “archive” feature. Now, when you click the three “more” dots at the top right of any of your posts, you’ll see an option to hide your photos, not delete them. The true beauty of this feature lies in its ability to also restore your photos if you change your mind; it’ll even add them back into their original, chronological spots.

Rebecca6 Types of Posts Musicians Should Archive on Instagram
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Hard Rock Rising 2017 Winners

The Hard Rock Rising winners have been announced! After beating out nearly thousands of artists, Alex Boye’ claimed the title of Grand Prize winner. The solo artist from Park City, Utah walked away with $25,000 towards a professionally produced music video, a trip to Miami Garden’s, Florida USA to perform at halftime at Hard Rock Stadium, a Fender prize pack and a 1,000 CD/DVD pack from Bison Disc! In addition to the Grand Prize Winner, Life and Time, Kapitan Stereo and Soponcio dominated their regions and each received a Fender prize pack and a 1,000 CD/DVD pack from Bison Disc. Listen to the winners below:

Grand Prize & Region 1 Winner – Alex Boye’ // Pop // Park City, Utah

Region 2 Winner – Kapitan Stereo // Rock // Szczecin, Poland

Region 3 Winner – Soponcio // Rock // Santiago, Chile

Region 4 Winner – Life and Time // Rock // Seoul

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RebeccaHard Rock Rising 2017 Winners
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10 Subgenres We Guarantee You’ve Never Heard Of – Volume 2

Right when we thought we uncovered all the deep sea creatures of the genre world, we’re back again with 10 more that you’ve definitely never, ever heard of. Seriously, if any of these genres ring a bell, chances are you’re some sort of extraterrestrial super nerd.

To provide some background, when musicians join ReverbNation, they choose a genre – or multiple genres – to match their style of music. Since every artist is different, they have the option to write in whatever genre they can dream up. And boyyyy, are there some unique ones!

If you’re bored with your current playlist, check out these 10 subgenres to find some new and interesting music.

Rebecca10 Subgenres We Guarantee You’ve Never Heard Of – Volume 2
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From Cutting Grass to Apple Commercial: Meet Distartica

Distartica has been involved in the Houston, TX metal scene since 2008. With influences like Havok, Warbringer, Slayer and Iron Maiden, their sound is an old-school metal vibe with a touch of modern thrash metal.

Recently they found themselves being contacted by Apple and featured in a commercial. Their drummer, Carlos, is blind and uses assistive technology with Apple products, which led him to become apart of their Global Accessibility Awareness Project.

We chatted with them about how they formed, the challenges of getting your music heard, how they came to be featured in an Apple commercial and their advice for new artists.

RebeccaFrom Cutting Grass to Apple Commercial: Meet Distartica
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