It’s About the Relationship: How I Got to 1.5 Million YouTube Followers

This post was originally published on the Flypaper blog by Soundfly just before the holidays and is being shared with their permission (we love them guys!). 

It’s almost the holiday season yet again, and to many singers and songwriters like myself, that means Christmas albums are popping up everywhere. I recently released my own album of Christmas music, A Hollens Family Christmas, so I’ve been thinking a lot lately about how to cut through the noise and continue successfully building my community of listeners and fans, despite running up against endless competition online.

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Get Music Feedback From Twitter Like Brian Hazard Does

Though I’d reaaaallllly like to say we’re the only way to obtain unbiased music feedback from consumers, that’s not necessarily the truth. Brian Hazard, he of the ten-album Color Theory and head mastering engineer at Resonance Mastering, put this belief into play recently when he took to Twitter to solicit some lyrical recommendations from his followers.

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Invest, Create, Explore, Enjoy: Music Career Advice From Singer M. Maggie

From pop to soul and electronic R&B, New Orleans native M. Maggie is making heads turn. Her effortless croon, heartfelt lyrics, and jazzy flourishes have gotten her noticed by Pigeons and Planes, Buzzfeed, and Nylon Magazine. Her song “Trndsttr” reached #14 on the Dance chart on iTunes and has received over 2 million views on YouTube! That’s not all,  M. Maggie has been selected for several ReverbNation opportunities including Rock N’ Roll Marathon, School Night, and Bold Creative Media. We caught up with the singer to learn about her new single “My Love,” the benefits of collaborating with other artists, and her advice for artists just joining ReverbNation.

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Life on the Road: Top 8 Touring Tips from Smooth Hound Smith

Smooth Hound Smith, the foot stompin' American roots duo who have travelled over 80,000 road miles and played over 500 shows in 30 plus states, shared their Top 8 Touring Tips with us. From learning basic auto repair to eating healthy, these tips will help you plan a successful tour.

Here are some things that have served me well while on the road.  Some of them are useful for folks just starting out; other things are great no matter how much touring you’ve done.  They’re in no particular order:

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Life on the Road: Touring Tips from Smooth Hound Smith

After traveling over 80,000 road miles and playing over 500 shows in 30 plus states, it's easy to say that Smooth Hound Smith knows a thing or two about touring. We recently chatted with the foot stompin' American roots duo about touring, life on the road, and more.

How do you start planning for a tour?

At the beginning, planning for a tour revolved almost entirely around getting the shows in place.  For the first three-and-a-half years we were a band, I sat at my computer or with my phone for several hours a day and booked nearly everything for us.  I had a system that involved multiple open browser windows: one to find a venue and check it out and see if it was a good fit, one to send the promoter an email (or follow-up email), one of a map I could refer to if I didn’t know how far a drive was between two cities, etc…

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6 Ways to Build Your Music Career with YouTube

We spoke to YouTube stars Maddie Wilson, Noah Guthrie, and Ali Brustofski about how they used YouTube to build their career. For this post, we've compiled their 6 most essential tips on how to build a devoted fanbase using one of the world's most popular websites.

Quality and consistency are the two most important factors

This was far and away the most popular piece of advice we heard. You have to establish a consistent schedule when posting content for your fans — the more they can come to expect a new video at a certain time each day or week, the more likely you are the draw them back in. And always keep upping the quality of your videos, whether through better equipment or higher production value.

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6 YouTube Tips For Emerging Musicians from Ali Brustofski

Learn how this YouTube star created a passionate audience using simple but effective techniques that any emerging artist can benefit from.

From a young age, Ali Brustofksi had a passion for music. She grew up watching her dad, a musical theater performer, and knew that she needed to be on a stage. After trying her hand at theater, she discovered that writing and sharing her own material was the path for her. She wanted to create her own voice, “instead of playing a character onstage.”

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How Maddie Wilson Used YouTube To Build a Career in Music

Learn how Maddie Wilson used YouTube to grow a loyal fanbase and check out some exclusive tips for getting the most out of YouTube.

A few years ago, Maddie Wilson saw YouTube becoming a destination for music lovers, and she needed to get in on the action. Recording covers of her favorite songs songs seemed like an easy way to break into the scene, so she started posting when she was about 13.

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