Throughout the week, our ReverbNation CONNECT team keeps track of industry news and artist successes. We’ve got your weekly recap of the top stories you’ve missed, including reviews and premieres from The New York Times, THUMP Magazine, and Red Bull Music Academy, and more.
Singer-songwriter Max Jury
The Line of The Best Fit premiered singer/songwriter/pianist Max Jury’s new single, “Numb.” A Gospel-infused melancholic tale that the blog described as something that “could easily soundtrack the end credits of a boy-loses-girl coming of age flick, set somewhere in the upper midwest, perhaps.”
THUMP Magazine frequently looks to producer and ReverbNation Senior Curator Lauren Flax to weigh-in on the continuous relationship between musicians and their equipment in the series “Which Comes First in Contemporary Music Technology: The Musician or The Machine?”
The New York Times recently interviewed Mike Silver of CFCF, discussing both his GRAMMY®-nominated remix, the history of dance culture, what the Best Remixed category entails, and how remixing “Berlin by Overnight” posed some unusual challenges for him. The 58th Grammy Awards will take place Monday, February 15 at 8:00pm (EST) on CBS.
Pitchfork announced singer-songwriter Kevin Morby’s upcoming tour, which will feature ReverbNation CONNECT’s Jaye Bartell as the opening support on close to 20 dates across the US.
The Deli Magazine featured Brooklyn indie-rock band Silverbird’supbeat art-rock sound in “NYC Bands on The Rise.” The band’s self-released album Pureland (released in late 2015) was well-received by the likes of Brooklyn Magazine, XS Noize, and Vice, who noted how the band “tackle[s] nearly every place the genre can go, never better illustrated in their new video for “Running.”
Following the release of Cinema’s contagiously feel-good single, “Move On” (which premiered on TMRW Magazine and was featured by Indie Shuffle), the band is being featured by Wonderland, who called Cinema “one of the most musically dynamic and distinct bands that 2016 has to offer.”
New York-based musician Kyle Forester debuted the first single (“Won’t Go Crazy”) from his self-titled album on Stereogum.
We spoke to YouTube stars Maddie Wilson, Noah Guthrie, and Ali Brustofski about how they used YouTube to build their career. For this post, we've compiled their 6 most essential tips on how to build a devoted fanbase using one of the world's most popular websites.
Quality and consistency are the two most important factors
This was far and away the most popular piece of advice we heard. You have to establish a consistent schedule when posting content for your fans — the more they can come to expect a new video at a certain time each day or week, the more likely you are the draw them back in. And always keep upping the quality of your videos, whether through better equipment or higher production value.
If you’re posting covers, make sure they’re songs people want to hear
When choosing your next cover, make sure that you’re not spending time on something out-of-date or just flat-out wrong for your audience. And if the song doesn’t move you, don’t expect your performance of it to move your audience!
Build a buzz before posting any new material
Before you release a new video, make sure your fans know that it’s coming! Tease out short clips or drop hints for your fans in the days leading up to your release, and don’t forget to post about the video again after your first release it. You need to keep that song in your fans’ newsfeeds (and in their heads) for days.
Collaborate with artists similar to your size
Collaboration is one of the best ways we saw these artists growing their fanbase. By working on a song with another YouTuber, those artists were able to effectively double their fanbase and cross-promote each other. But don’t expect to be able to work with the highest-viewed artist when you’re first starting off. Try and find someone with a similar sized audience as you, and work up from there.
Find out what your audience wants to hear from time to time
While it’s important to select covers and perform originals that are true to your voice as an artist, it’s never a bad idea to get ideas from your fans. Ask them what their favorite song is, or what song they’d like to hear you cover next.
Make each song your own
Whether you’re restyling an entire song or just changing the tempo, make sure that any cover you perform is a version that represents you as an artist. And when you’re working on new original music, be true to your voice. Don’t push yourself into musical territories if they don’t feel natural for you.
Want to learn more about how Noah Guthrie, Maddie Wilson, and Ali Brustofksi got to where they are today? Check out our in-depth interviews with each of them below:
This post from hip-hop blogger and publicist Kayla Calloway will outline 5 simple and proven tips for getting the attention of hip-hop bloggers. These strategies are excerpted from the 2nd edition of Kayla's “The Essential Guide to Hip-Hop Publicity.”
When hip-hop artists reach out to media outlets, it’s pretty common for them to overthink things. And while a creative approach can make a lasting impression, you’re better off focusing on a professional and straightforward approach. In fact, former XXL Music Editor and hip-hop journalist Eric Diep says, “As far as hip-hop artists go, I’m old school. Just introduce yourself, hand me your tape, and keep it moving.” Taking a professional, persistent, and simple approach—letting your music speak for itself—is always the best practice, whether you’re online or in the real world.
So take note of these five tips — they are a great way to improve your response from bloggers and publicists in the hip-hop community.
1. Make It Easy On the Eyes
When sending emails to bloggers, skip the fancy fonts and different font sizes and avoid attachments of any sort. “Reading countless emails is hard enough on the eyes; nobody needs wacky fonts, different size text and several colors. Set the size to the standard 12, the color to black, and the font to default (do not overthink things to try and get someone’s attention),” says Dj Z of DJBooth.net
2. Use the Subject Line to Get Creative
The email subject line is an opportunity to get creative and descriptive. Keep it short, simple, and to the point. Create a call-to-action by letting the blogger or writer know exactly what you’re sending in the subject line, whether it’s new music or a video. Here are a few examples:
YGTUT releases unique visual for new anthem “Preacher’s Son” Wordsmith drops new mixtape exclusively on ReverbNation
3. Get to Know the Blogger
LinkedIn is a great way to learn a little more about the writer you’re reaching out to. For example, former XXL Online Editor and freelance writer Jaeki Cho’s LinkedIn profile states that his interests are Urban Music, Advertising, Marketing, Philanthropy, Buddhism, Asian Culture, and Literature. These type of details help you develop and cultivate relationships with bloggers, editors, and writers and get to know their work and learn about their interests.
Engage with bloggers by actual following their work because you want them to follow yours. Follow their social media accounts and check out their posts. Sharing, liking, and commenting are great ways to begin building a professional relationship with the writer online.
5. Keep Your Eyes Open
Everyone vies to get featured on the same hip-hop blogs, but there are so many hip-hop blogs out there! Do some research and you’ll see that there are tons of opportunities for getting your music and videos featured, including submitting your music videos to YouTube channels that focus on new and indie hip-hop music. Here are a few hip-hop blogs to check out and get you started:
I hope you have found these tips helpful, and remember — gaining the attention of hip-hop bloggers requires planning. Stay the course and hope to read about you soon!
Kayla Calloway is the author of the “Essential Guide to Hip-Hop Publicity”, a hip-hop expert, and a former hip-hop publicist and blogger who has worked with hip-hop artists including Chinx, Warren G, Chrisette Michele, and countless indie and upcoming hip-hop artists. She has secured media placements in XXL, Hiphopdx, Allhiphop, Hiphop Weekly, SLAM and many more. Additionally, Kayla previously ran a successful hip-hop marketing and PR advice blog. Reach her on Twitter @kvcalloway
Support your team by voting for your favorite Collection, featuring music from the hometowns of the Carolina Panthers and the Denver Broncos. The more you listen and share, the more votes your team will receive — so make sure you spread the word to family and friends. Be sure to keep an eye on our Facebook page on Sunday, February 7th, where we'll announce the winner!
Vote for your favorite team or collection by listening below Share the collection = 10 votes / Play a song = 1 vote
Learn how this YouTube star created a passionate audience using simple but effective techniques that any emerging artist can benefit from.
From a young age, Ali Brustofksi had a passion for music. She grew up watching her dad, a musical theater performer, and knew that she needed to be on a stage. After trying her hand at theater, she discovered that writing and sharing her own material was the path for her. She wanted to create her own voice, “instead of playing a character onstage.”
So when people like Justin Bieber and Esmee Denters began to break out on YouTube, she thought she’d try her hand at uploading a few cover songs of her own. Ali said she didn’t have a clear idea of how a successful YouTube channel was run at first, uploading “random choir videos and songs people weren’t searching for.”
She soon began fine-tuning her approach, realizing that using current hit songs that people were searching for was a great way to start getting her name out. She began pouring over iTunes, Billboard, and radio charts to find her next cover and plan her next post. Pretty soon, she had amassed a sizeable fanbase on YouTube, withmore than 500,000 subscribers and 100 million total views to date.
Ali says that a successful YouTube presence is all about two things: quality and consistency. You should post as often as you can, but making sure to keep your videos high quality. It’s also helpful if you are posting covers of songs that you really love to sing: “People can totally see through it if you’re not into what you’re singing,” she says.
But don’t neglect to promote and share your original work, either. For example, with Ali’s latest single (“When I Fall”), she gave her fans (affectionately dubbed Alinators) plenty of advance warning that a new song was coming. She builds a buzz before the song is released so that people are waiting for it to drop, rather than posting unannounced.
Like most successful YouTubers, Ali has also collaborated with several different artists through the site. “It’s a small community, so pretty much everyone knows each other at this point,” making it easier to find people to work with. If you’re looking to build your channel, find channels that are around the same size as yours, so that the collaboration will be mutually beneficial for both artists.
Above all, Ali knows that she has to stay connected with the Alinators who have helped her get where she is today. Without their support, she says, nothing would be possible. Ali often takes to her channel to ask what her fans want to here, which is a great way to establish a one-on-one connection with her audience. “YouTube gives you an amazing opportunity that a lot of mainstream acts don’t necessarily have, and I’m forever grateful for that.”
If you’re posting covers, make sure they’re songs people want to hear
Quality and consistency are the two most important factors when posting
Only post songs that you love singing
Build a buzz before posting any new original material
Collaborate with artists similar to your size
Find out what your audience wants to hear from time to time
Throughout the week, our ReverbNation CONNECT team keeps track of industry news and artist successes. We’ve got your weekly recap of the top stories you’ve missed, including song and video premieres on Brooklyn Vegan, Paste Magazine, THUMP and more.
Philadelphia rocker Ron Gallo of Toy Soldiers is preparing to release his latest solo album, Heavy Meta, but first he’s sharing the video to his first single, “Young Lady, You’re Scaring Me,” on Brooklyn Vegan.
Kylie Odette, premiere on PopWrapped, Past Magazine and the Music Ninja
18-year-old vocalist and pianist Kylie Odetta has a new EP, High Dreamer, due for release February 12, and she’s giving us a sneak peek at her three new singles. Last week, her lead single “Can’t Erase It” premiered on PopWrapped, followed by her second single “Sweet Innocence” on Paste Magazine. Today, Kylie shares her latest single, a gentle, lullaby-like song called “High Dreamers” on The Music Ninja.
Vice’s THUMP launched an exclusive premiere of Database’s newest EP, Another Love, a four-track joint project with New York’s pop-rock duo Savoir Adore.
Los Angeles-based folk singer Matt Kivel debuted his forthcoming album, Janus, on Spin. You’ll get lost in his storytelling that hits on everything from relationships both old and new, heartbreak, and moments that have yet to come.
Learn how Maddie Wilson used YouTube to grow a loyal fanbase and check out some exclusive tips for getting the most out of YouTube.
A few years ago, Maddie Wilson saw YouTube becoming a destination for music lovers, and she needed to get in on the action. Recording covers of her favorite songs songs seemed like an easy way to break into the scene, so she started posting when she was about 13.
But it wasn’t until two years later that she started seriously using YouTube to build a career in music. She began posting more regularly and creating higher quality videos, shaping her own style with ease. And though she had plenty of original music for her fans, it was her covers that were getting the most attention.
“I think what makes me different is that I take a lot of Pop songs and make them a little more Country, adding my own style,” she explains. “There are a lot more Pop YouTubers than Country, so I think that really helps me stand out.”
Unlike the traditionally more competitive aspects of the music industry, YouTube’s community has a much more collaborative dynamic. Maddie says most of the YouTube creators she’s met have been really supportive. It’s almost like a family, with everyone willing to work with each other.
A photo posted by Maddie Wilson (@maddiewilsonmusic) on
Over time, Maddie’s videos became more and more polished. She has taken care to improve both the video and audio quality wherever she could, as she knew this would help attract a bigger audience and the attention of brands. She still makes plenty of at-home acoustic cover videos, but she knows she has to vary up her approach to keep her audience coming back.
Her strategy has definitely paid off. A little more than a year ago, Maddie had her first 1-million-view video: her cover of Taylor Swift’s “We Are Never Getting Back Together.” Though it took almost a year to reach that point, the momentum the video created was powerful. Today, she’s reached the 100,000-subscriber mark and has seven videos with more than 500,000 views.
Here are 4 tips from Maddie as to how you can get the most out of YouTube, and please share any advice you might have in the comments!
1) Collaborate, Collaborate, Collaborate
Collaborating with other artists and YouTubers will expose you to a wider audience and can help grow your fan base. You can also learn a lot from other content creators and pick up some new ideas. “YouTubers love doing collaborations because they help both artists. Artists have different fan bases, so its a great way to increase awareness and grow your fan base.”
2) Make the Song Your Own
Put your own spin on a popular song. Whether you’re restyling to fit a new genre, like Maddie, or you’re changing the tempo, create a version that represents you as an artist. “I think what makes me different is that I take a lot of pop songs and make them a little more country, adding my own style.”
3) Have Well Made, Interesting Videos
After a couple years or posting YouTube covers, Maddie began posting more professional videos. Rather than just sitting in front of the camera, she began making actual music videos for her covers. Have fun and know what you’re audience wants to see. “In ‘We Are Never Getting Back Together,’ I’m shoving ice-cream in my face. It was silly and fun and I think people liked that.”
4) Find a Unique Angle and Go With It
A lot of the most popular YouTubers live at the Pop end of the music spectrum. When Maddie first started out, she knew that adding her own Country spin on traditional Pop songs would grab the attention of fans, and she was right. So if you have something unique about your music — Do you play the ukelele? Are you doing Folk covers of Metal songs? — make sure you emphasize it! It’s important to have that initial niche that separates you from other artists. Use that to grab people’s attention and then you can start building an audience. “I take a lot of Pop songs and make them a little more Country, adding my own style. There are a lot more Pop YouTubers than Country, so I think that really helps me stand out.”
Throughout the week, our ReverbNation CONNECT team keeps track of industry news and artist successes. We’ve got your weekly recap of the top stories you’ve missed, including who landed a month-long residency at Bootleg Theater and whose video premiered on Fuse TV.
CultureCulture, primiere on Immersive Atlanta
New York City four-piece rock ‘n’ roll band Midnight Mob premiere their new single “Swing On” off their upcoming EP on Baeble Music.
Leading up to their much anticipated EP, ‘JX-3Please,’ Atlanta-based synth pop band CultureCulture surprised everyone by premiering a new single “RGB” on Immersive Atlanta.
Brooklyn-based indie-rock duo The Bergamot premiere “Tones,” the first single off their upcoming album, on Baeble Music. On top of the release of their new album, Tones, dropping February 11th, the husband and wife duo also launched off on a 48 state Unity Tour.
Magic Giant, video premiere on Fuse TV
Following the release of their hit single “Set On Fire,” which made its way to Spotify’s U.S Viral Charts, Los Angeles-based folk-rock trio Magic Giant premiered the accompanying video to their feel-good single on Fuse TV.
ReverbNation CONNECT presents 19-year-old Los Angeles-based singer/songwriter Lena Fayre for a month-long residency at LA’s acclaimed Bootleg Theater beginning every Monday in February. Joining her for one night will be CONNECT artist TRACE who’s been making waves with her hit single “Heavy Shoulders.”