10 Tips for Creating Better Mixes: Video #3

We’re back with the third installment in the five-part mixing masterclass entitled Mix Resolutions: 10 Tips for Creating Better Mixes from the team at iZotope. Step your mixing game up with insider advice from a GRAMMY winning mixing engineer and professor at Berklee College of Music. 

Dave10 Tips for Creating Better Mixes: Video #3
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10 Tips for Creating Better Mixes: Video #2

We’re back with the second installment in the five-part mixing masterclass entitled Mix Resolutions: 10 Tips for Creating Better Mixes from the team at iZotope. Step your mixing game up with insider advice from a GRAMMY winning mixing engineer and professor at Berklee College of Music. 

Dave10 Tips for Creating Better Mixes: Video #2
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How to Make More Time for Your Music Career: A 7-Step Guide

We all have the same 24 hours in a day, so how is it that some people manage to “make time” for their music career while others seemingly can’t?

When we talk about “making time” for something, what we’re really saying is “making it a priority.” Think about it: you may insist you don’t have time to learn how to play the harmonica, but if someone offered you an incentive of a million dollars to do it – I’ll bet you’d figure out a way to make time, wouldn’t you?

DaveHow to Make More Time for Your Music Career: A 7-Step Guide
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Music Career Advice: “Be So Good They Can’t Ignore You”

This post was originally written and shared by Bas Grasmayer on the MUSIC x TECH x FUTURE newsletter. 

The 7 words that make up the title, a quote from Steve Martin, deserve to be an article of their own, on their own. It has come to be one of my favourite quotes for ‘making it’ in the music business.

I attend a lot of music business events and sometimes give lectures at schools, and I end up meeting a lot of artists who are asking the wrong questions. Questions like:

  • “How can I get this signed to a label?”
  • “How do I find a good booking agent?”
  • “How do I get people to buy my music?”

DaveMusic Career Advice: “Be So Good They Can’t Ignore You”
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How To Not Destroy Your Career

How you are perceived by others matters in life – perhaps even more so in the music industry than anywhere else. Are you seen as a genius? A hack? A savant? Unserious? Unscrupulous? Your reputation is your calling card in many cases, so knowing what pitfalls to avoid can make a difference in how smooth – or bumpy – your music career ends up being. Listed below are four ways musicians can put themselves in a less-than-ideal situation, and advice on ways to avoid each one.

DaveHow To Not Destroy Your Career
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ReverbNation As A BandPage Alternative: 5 Reasons To Make The Switch Today

If you’re a BandPage user that is wondering how to replace some of the recently discontinued features, you’re in luck. Here are five ReverbNation tools and services that will help you grow your music career twice as fast, at a fraction of the cost. Test them out for free today.

Discontinued BandPage Feature: Public-facing profiles

ReverbNation Alternative: Artist Profiles

  • Free artist page where you can showcase your songs, videos, photos, show schedule, social media updates, and more (here is an example). When a visitor chooses to “become a fan” on your profile, we collect their email on your behalf.
DaveReverbNation As A BandPage Alternative: 5 Reasons To Make The Switch Today
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Ready To Hire a Music Publicist? What To Expect From Your First PR Campaign

It’s a common misconception in the music industry that hiring a publicist will make all your dreams come true, and that to make this happen you won’t have to lift a finger. The idea that hiring a music publicist will automatically land an emerging act on Pitchfork or Stereogum, and that all you have to do is make good music couldn’t be further from the truth. There are a few things that every artist should know before bringing on a publicist.

A music publicist can get you in front of the right people, but we can’t make them like your music.

One of the more disheartening things about my job is telling a publication how incredible an artist is, only to find out they don’t feel the same way. Unfortunately, it happens. We can get your music to the right outlets, make sure we’ve researched what they’re into, and if it seems like you’re a fit, send them a perfectly fine-tuned pitch email with all the proper info and why we think you’re the greatest band ever, but at the end of the day taste really is subjective and we can’t force them to like or feature your music. Try not to take this one too personally. Just because the current staff of writers isn’t into your music doesn’t mean that someone else won’t be, or even that in a few months when you release your next single, a new team member at the same publication won’t be into it. A lot of this industry is about timing, so if your first single doesn’t stick with certain publications, there’s still a chance that your second one will. I know it can be easy to shoot the messenger, but try not to blame your publicist if you’re finding that your music isn’t getting into the outlets you’d hoped for. After all, we can only work with what we have, and we can’t force people to be into your music.

DaveReady To Hire a Music Publicist? What To Expect From Your First PR Campaign
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On the Rise: Joey Mack

What’s it like to hear your song featured on FOX’s hit series Empire? Just ask Cincinnati bred independent hip-hop artist Joey Mack who landed a sync placement for his raw single “Do It” via an exclusive ReverbNation opportunity. We caught up with Joey to get the lowdown on landing his first sync placement, being featured on This is 50 (50 Cent’s blog), his recent diagnosis of Schizophrenia and how music has served as a creative outlet.

Congratulations on landing a sync placement on FOX’s hit series Empire! How did this come about?

The beginning of 2016 I was invited by ReverbNation to be an artist under a development program called CONNECT. CONNECT gave me an incredible outlet which as a purely independent artist under zero management I was excited about and craved. I jumped at the idea to actually have people who believed in my craft and working in the background to help further my career. Daren Searcy, a CONNECT manager, worked his magic and landed me a sync placement with Hitcher. I was amazed and honored to be under the same roster as Run The Jewels and Killer Mike. Anyways, one day I remember specifically I had gotten fired from my current job with AT&T because I took a risk and left for Atlanta to meet with a highly accomplished songwriter, Sky Keeton. They didn’t like that I left to chase an opportunity so I happily accepted their reason to fire me. On the way home I checked my e-mail and saw a message from Daren about Hitcher interested in one of my songs. It was a song I originally released two years ago titled “Do It” and at that moment I just knew it would work out somehow. Fast forward to a few months later and Daren informs that we may have a bite through Empire. I took a few moments to actually realize what was happening, a song I wrote two years ago is going to now be on a hit TV series using my lyrics and broadcast to millions of people. I really just can’t explain in words how good it feels to land such a massive placement as my first one. I hope this can project my career as not only a recording and performing artist but now an established songwriter. Maybe one day I’ll write songs as a staff writer for a publishing company. All I know is November 30th of 2016 will be a day that I’ll never forget. My city is so underrated as a music hub even though we have had great people emerge from this city but no one in hip hop has really made an impact outside of Hi Tek and Mood & Lantana who signed to RCA and made it to BET. I just feel blessed and I pray it opens more doors for my career. I’m wanting to be that artist that can say I’m from Cincinnati, Ohio and we have so much talent here. I want my city to shine just like NY, ATL, CHI, CAL.

DaveOn the Rise: Joey Mack
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