Simon Perry Discusses Music & Artist Discovery

We sat down with Simon Perry — hit producer/writer, ReverbNation’s Chief Creative Officer, Head of A&R, and lifelong music fan — to hear how his music roots spread to embrace technology and point to a new music future.

Q. You’ve been working behind the scenes with ReverbNation for a few years now, but your recent efforts are paying off in a pretty public way. Before we talk more about that, tell us a little about your background.

A. I started out as an Artist in the UK, where I’m from. I got signed, but I didn’t become famous (insert self-deprecating British smile and shrug here), so I gave up my dream and went to law school. Then I went straight back to music, but this time I was writing and producing for other Artists. I was lucky enough to have a lot of success, but eventually I realized that I wanted to develop my own acts instead of writing for other people.

I co-founded a company called Archangel Media, and that’s what I was doing when I first heard about ReverbNation and met Mike (Doernberg, ReverbNation CEO and co-founder).

ShellySimon Perry Discusses Music & Artist Discovery
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Announcing the #LoveandHeartbreak Video Contest Winners

In celebration of Valentine’s Day (and all things romantic), ReverbNation launched our inaugural video mission, #LoveandHeartbreak. We knew how much time and talent our Artists put into their music, so we also wanted to give them an opportunity to showcase their video skills — we were not disappointed.

Out of hundreds of submissions surrounding the eternal themes of love and heartbreak, we’re proud to announce the winners of this unique contest:

First Place: Alina Celeste, “Love is”

SamAnnouncing the #LoveandHeartbreak Video Contest Winners
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2015 New Year’s Resolutions: #ArtistsFirst

2015 is only hours away so we went around the office and asked a few employees about their Artists First resolutions. Of course, as a company we’re focused on helping to advance Artists’ careers. And we’ll have a lot to share on that in the coming months. But for now, take a look at what’s on the mind of a few ReverbNation staffers as midnight approaches.

Shelly2015 New Year’s Resolutions: #ArtistsFirst
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Best of 2014 Staff Lists

Every year around the end of November, conversations start to percolate around the office: “Did you hear…?” “Did you see…?” So, the tradition continues of compiling our favorite albums, songs, moments, or whatever else we dug this year into a much-loved, much-debated list. We hope you enjoy ours, and please share your favorites of 2014 with us below!

SamBest of 2014 Staff Lists
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Demystifying the Recording Studio with Mitch Easter

For beginners, the studio can seem like a mystery zone, a place where MP3 files are distilled from an unknown alloy of instruments, cables, and knobs.

Even for experienced musicians, there is an emotional element to the process that can complicate things. Long hours, attention to the smallest details, and constant repetition can swing them from rewarding highs to frustrating lows.

To help shed some light on this complex topic, we sat down with producer Mitch Easter (R.E.M., Susanne Vega, Pavement, Wilco) to discuss common misconceptions about recording and address basic questions that might improve your next (or first) studio experience.

SamDemystifying the Recording Studio with Mitch Easter
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Booking Shows Locally: Tips From Venues and Talent Buyers

In my last post, I discussed the value of being a part of your own local music community. As a follow-up, I talked to a few venue owners and talent buyers to get their insights into how artists can get the most out of their local scene.

Be Good

Yes, this may be an obvious piece of advice. But you’d be surprised at how often artists spend more time worrying about things other than their music. Richard Sloven, talent buyer for the Knitting Factory – Brooklyn NYC  says:

Richard Sloven, Talent Buyer for The Knitting Factory

Richard Sloven, Talent Buyer for The Knitting Factory

“You can spend endless energy trying to come up with marketing gimmicks or spending money on PR, videos, recording, etc., but it doesn’t really mean anything if you aren’t good.”

Essentially, you need to be sure that your live product is as finely tuned as it can possibly be. None of the hard work spent promoting or packaging your music is worth a thing if you can’t capture someone’s attention in a live setting.
Mark Connor, talent buyer/owner for Slim’s and The Cave (Raleigh/Chapel Hill, NC) says:

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Mark Connor, Talent Buyer for Slim’s and The Cave (Photo © Ian Dunn)

“People see and hear music in many places in their lives, and if you aren’t special, then there won’t be much you can do to overcome that,”  

SamBooking Shows Locally: Tips From Venues and Talent Buyers
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May Breaking! Musicians Keeping a Beat through ReverbNation Opportunities

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Artists use ReverbNation every month to vie for the chance to headline festivals, be featured in top magazines, play showcases in front of music industry pros and take advantage of all the opportunities to be seen and heard. So, if you’re wondering who submits to opportunities and what happens after submissions close, hear from the musicians themselves in the post below. Watch, listen and congratulate them in the comments. Increase your chances of being one of them and submit to an opportunity now.

Took the stage in front of 4,000 at the Florida Music Festival

A handful of talented ReverbNation bands were able to perform at this year’s Florida Music Festival, which had around 4,000 attendees for each of the festival’s three days. Bands like Our Future Leaders, Bloody Jug Band, and David Lareau and the Copperpots were familiar with the annual festival and were excited to see that ReverbNation was a key player in festival submissions. Audiences were thrilled with their performances, and all of the groups who submitted through ReverbNation hope to be a part of the excitement in 2015.

Not only were these bands a part of one of the most popular festivals in all of Florida, but they were able to improve their own standing as a local and up-and-coming act because of their participation. 

Our Future Leaders for ReverbNation

Our Future Leaders, ReverbNation artist since 2007.

“Being able to perform alongside huge national acts really lends up some credibility as an independent band. Promoters and venues always like to see what acts and events you’ve performed at previously.” – Our Future Leaders

SamMay Breaking! Musicians Keeping a Beat through ReverbNation Opportunities
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New Twitter Features Help Take Photo Sharing to the Next Level

Twitter has been rolling out tons of new changes recently. Taking a page out of Instagram’s playbook, the folks at Twitter recently made updates that take a more photo-friendly approach to your feed. While it’s always been possible to post photos to Twitter, now you can:

  • Post multiple photos at once
  • Add filters to a photo
  • Tag your friends and followers to keep the conversation going

Show, Don’t Tell

Ever heard this old saying? It’s more relevant than ever, especially since highly-visual platforms like Instagram and Facebook have become the places we share news about our life and music. Enhanced photos options on Twitter will provide another way to share with your friends and fans. Plus, the new features can help drive more social engagement with your posts, spreading your music even further than before.

SamNew Twitter Features Help Take Photo Sharing to the Next Level
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