If you’re just starting out with under 1,000 followers, dropping a 15-track debut album probably isn’t the right tool to get you the big break you’re looking for. Rather, putting out a single that gets added to a big Spotify playlist or climbs the Hype Machine charts is what will earn you that early buzz.
Nowadays, most up-and-comers release four or five singles first, and then put them out together as an EP. After a few EPs, they’ll ideally have enough buzz to drop a proper album.
The first week of a single release will seem like your biggest rush, but a lot of artists think you just drop a single, scream from a megaphone about it for a week, and then hope people keep listening. Sadly, that’s a recipe for a drop, then flop.
Artists who know how to sustain momentum can actually see their single do bigger numbers in the following weeks if they have the right strategy. Here are seven surefire ways to extend the life of your single.
In our fast-paced, competitive industry, there’s no room for a boring website. (Or worse—no website at all!) With the advent of social media, it can be easy to forget just how important having this central hub really is—a place to store your music, videos, bio, press photos, and tour dates, all in one neat little package for your fans and potential industry partners.
But neglect your website and you neglect your career. So here are some tips on how to make your band website less boring.
Recently, Instagram rolled out its new “archive” feature. Now, when you click the three “more” dots at the top right of any of your posts, you’ll see an option to hide your photos, not delete them. The true beauty of this feature lies in its ability to also restore your photos if you change your mind; it’ll even add them back into their original, chronological spots.
He’s been described as a “15-year-old folk hero of the future,” a “wunderkind,” and an “Americana prodigy,” while simultaneously holding on to his teenager-ness; hanging with friends, playing video games, and skateboarding different spots. Sammy Brue just released his debut album, I Am Nice, on Friday, June 16th, and the Portland, Oregon native is undoubtedly about to become a household name. We spent some time with him, asking questions about life as a young artist, musical inspiration, and the grabbing inside scoop on that infamous hat of his.
The Hard Rock Rising winners have been announced! After beating out nearly thousands of artists, Alex Boye’ claimed the title of Grand Prize winner. The solo artist from Park City, Utah walked away with $25,000 towards a professionally produced music video, a trip to Miami Garden’s, Florida USA to perform at halftime at Hard Rock Stadium, a Fender prize pack and a 1,000 CD/DVD pack from Bison Disc! In addition to the Grand Prize Winner, Life and Time, Kapitan Stereo and Soponcio dominated their regions and each received a Fender prize pack and a 1,000 CD/DVD pack from Bison Disc. Listen to the winners below:
Grand Prize & Region 1 Winner – Alex Boye’ // Pop // Park City, Utah
Making waves in your local scene can be really exciting for a newer band trying to make a name for themselves. But if you want to be taken seriously by fans, press, and labels, you’ll eventually have to leave the comfort of your nest to make an impact on other scenes in your region.
Bands that can successfully break out of their local scenes have access to priceless playing experience, national exposure, and connections with fans and like-minded musicians they couldn’t have found at home. However, touring can be an immensely difficult experience for not just new bands, but even groups who’ve been at it for years.
Properly planning for your first tour is massively important, so we’ve got some tips that will give you a better chance at making it a success.
At this point in your career, you probably already know that you can’t constantly push your music and expect a powerful, positive response. You have to have a finely tuned mix of messages and content to keep your fans engaged. But there comes a time in every musician’s life/album release/merch launch/etc. when you need to create a strategy for promoting your wares.
Enter direct-response marketing. Basically, it does what its name claims: it provides a direct response to a specific command or prompt. This can be especially useful if you’re testing out a new sound, style, or even something as simple as a logo. In fact, you probably already use direct-response marketing without realizing it by asking your fans, “What do you think?”
But it’s time to take that to the next level and figure out how to use direct-response marketing to refine your messaging, particularly in the place where you’re probably doing the bulk of your advertising: social media.
How is direct-response marketing different from all other marketing?
If you’re a producer, chances are you either use sidechain compression or have heard of it. For those who are unfamiliar, sidechaining means using the output of one track, such as a kick drum, to alter the compression on another track, such as a bassline. In simple terms, it’s a way to set up your mix so that when one sound comes in, another one quiets down.
Imagine you’re watching a movie and there’s a scene without dialogue, and the music is playing loudly. As soon as the characters start to talk, the music quiets down. You can make that happen with your mix in real time by using sidechain compression.