Why Albums Still Matter

In today’s landscape of hacks, instant gratification and collective forgetfulness, it might be tempting to question the album’s relevance and place within music and popular culture. For bands, it can be especially tempting to count albums out considering just how expensive and time consuming they are to produce. Why spend loads of cash putting out an album when you can just spread out promotion and release an endless stream of singles? That’s a fair question, but the truth is that albums are more important than ever in 2017, and that your band will lose a significant amount of momentum putting out your music in pieces rather than through an album.

RebeccaWhy Albums Still Matter
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How to Make Your Band Bio Instantly Better

Every artist has some form of a band bio. Traditionally, they include background on you (and/or your fellow bandmates), the story behind your music, a brief discography of past albums/singles, notable gigs, and what you’re up to now or working on next.

All of that is fine, but an outstanding bio needs a bit more pizzazz, and it’s unbelievably easy to spruce up a dull bio with just a few quick tweaks that show off your creativity and make you look ultra professional. So, whether you’re writing your bio for the first time or desperately need to update your current one, try one of these five tactics to elevate your band bio instantly.

RebeccaHow to Make Your Band Bio Instantly Better
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How Not To Get Booked At Venues

Despite the best efforts, being an active musician requires traits that transcend musicality, and this can cause problems for artists who purely focus on music without taking the time to develop other important music industry skills. For example, the skill it takes to cold-call music venues and ask for shows is hugely important if you want to start making a name for yourself in your local scene. But even the smallest venues are typically inundated with emails from another band asking the same thing, and if you go about it the wrong way, you could end up severing an important relationship that your band will need for years to come. Here’s a few tips to avoid pissing off the venues you work with:

RebeccaHow Not To Get Booked At Venues
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4 Ways to Tell If Your Mix Is Too Busy (and How to Fix It)

The art of mixing in many ways is an art of balancing — you’re weighing different frequencies, audio levels, sound placements, etc. Many times when trying to balance too many things at once, things begin to fall apart. If your mix is too busy and crowded with clashing frequencies and harsh-sounding audio clips, you’ll need to clean it up before releasing the music. So, before you give the greenlight to a mix that’s on the border of being too busy, give it a few tests. We’ve outlined four ways to tell if your mix is too busy, and in each way, we offer a solution.

Rebecca4 Ways to Tell If Your Mix Is Too Busy (and How to Fix It)
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5 Band Skills That Can Apply Towards a Career

Despite what you’ve heard, it’s possible to be in a serious band while having a career. Part of being an active and successful musician in 2017 is abandoning the now defunct notion that “making it” means becoming so successful that you’ll be able to someday quit your day job and ride off into the sunset and leave a trail of cash in your dust. Even Grizzly Bear, one of the world’s most beloved and successful indie rock bands, famously revealed that not all of its members could afford health insurance back in a 2012 interview. Getting a serious job isn’t admitting defeat when it comes to making music. Defeat only happens when you stop making music altogether, and that can happen whether you’re employed or not.

Plenty of musicians are doing well in their careers and making meaningful music, and if you’ve been writing and performing seriously for a few years, you’ve probably developed some serious skills that could apply toward a career outside of music. Here’s five examples of band skills:

Rebecca5 Band Skills That Can Apply Towards a Career
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10 Tips That’ll Help You Finally Finish Your Songs

How many half-finished songs or killer ideas do you have collecting digital dust on a hard drive?

Getting started on a new song or project is easy. Finishing it and setting it into the world is much harder.

When inspiration comes it’s magical. But all too often it takes months or years from that first moment to reach a release-ready master. In some cases, it’s taken me so long that just the thought of that session file made me anxious.

The creative process is a constant battle between too many good ideas and not enough resources and motivation to see them through the finish line. Ironically, the more songs you actually finish, the better your songwriting or production will become.

SoundBetter, a member of the ReverbNation marketplace, has helped tens of thousands of artists finish their tracks and albums by connecting them with the best music production talent in the world that work with them to create amazing-sounding songs.

Here are 10 tips on getting your song to the finish line:

Rebecca10 Tips That’ll Help You Finally Finish Your Songs
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Artist Interview: Mojave Nomads

Mojave Nomads hail from the Utah music scene, where pop music dominates. But with influences like Portugal. The Man, Broken Bells, and The 1975, it’s no wonder their indie, funk, 80’s tinged sound stood out when they submitted their song to one of our opportunities.

American Musical Supply picked them from thousands of submissions to play at the D’Angelico Showroom in New York in front of a hand-selected crowd of industry professionals.

We spoke to them about how they got started, the submission process, and what’s next for them.

RebeccaArtist Interview: Mojave Nomads
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Why Expecting Too Much From Your PR Campaign Will Kill Your Chances At Success

Going all in on a PR campaign for your newest release can be one of the smartest investments you make. In fact, I’d put it up there as a non-negotiable cost with every major new release, right alongside professional recordings, promo photos, and a killer release show. Yet, many artists view this as an optional cost. They’ll spend thousands on a strong recording, only to plead brokenness when it comes time to hiring a professional to promote it—then wonder why it didn’t see any kind of buzz.

RebeccaWhy Expecting Too Much From Your PR Campaign Will Kill Your Chances At Success
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