In addition to delivering big profits to labels and publishers, playlists are helping new and unknown artists succeed in some profound ways. From popular independent playlists curated in dorm rooms to Spotify’s insanely successful Discover Weekly feature, playlists are becoming a major way for listeners to learn about new music. The music industry has a lot to gain from this new trend, but is there a downside to our ever-increasing penchant for playlists?
There’s nothing more exciting for a new artist than finding out that listeners are starting to learn about and enjoy their music. But using play counts, views, and hits as the only metrics to measure musical success is a bad idea.
If you think about it, using statistics like views and plays to measure an artist’s traction with fans is a relatively new thing. Sure, the music industry has relied on radio charts and record sales to gauge and understand what music is resonating with listeners and what music isn’t, but those metrics are completely different than measuring how often listeners play a particular track on a streaming platform.
Retro pop duo Fly By Midnight (Justin and Slavo) formed after a casual songwriting session in their NY based studio. After collaborating on several projects, they saw an undeniable potential for combining their talents.
They just released their brand new single “Just Say It” and we’re excited to share their brand new video here on the ReverbNation blog along with an interview where we spoke to them about how they got started, how they built their brand, and what’s next for Fly By Midnight. Check it out below.
For about as long as musicians have been writing music and performing, the world of music has been synonymous with things like terrible diets, late nights, and copious amounts of booze and drugs. But while unhealthy lifestyles make for good television, they can be hell on a musician’s body. If making and performing music is something you plan on doing for the rest of your life, the bad habits you form now could keep you from being your best, or stop you in your tracks completely. It’s not sexy, but learning how to take care of yourself will make you a better musician.
Imagine you’re a new, independent artist looking to test the waters of the business they call music. You have a soul-sucking day job, but hey, gotta pay the rent, right? Soon you’d love to quit and make music full time, but first you need to get some momentum going. You bedroom-produced a handful of songs and you’re ready to get streamed. Got $50 to drop on digital distribution for those five songs? “Ayyyyyy, I haven’t even bought a nice microphone yet!”
Do you really want to begin your career hundreds of dollars in the hole?
You can’t catch your dreams if you go broke trying. That’s why we’re dethroning The Old Way with Select Distribution, the smart, budget-friendly way to get your music on the biggest streaming platforms in the world. The Old Way requires you to spend at least $10 per song and $50 per album to get on “hundreds” of streaming sites, apps, and stores. That’s a fine offer for the more established artist with thousands of fans. That guy is confident he’ll make his money back in a few months. But the up-and-comer, well, she needs to be a bit more choosy with her money. Want to do some quick math?
Nakuu is an R&B/Soul artist from York, PA. He started performing at his church at the age of seven. By thirteen, he was writing and producing his own songs.
His smooth vocals and rapping style came from a combination of his mother’s vocal talents and father’s musical abilities, who sung and played keyboard in The S.O.S. Band, and influenced by Lil Wayne and Chris Brown.
Nakuu was recently signed to CI Records through one of our opportunities, which coincidentally they had seen him perform previously.
“Looking back, we had seen Nakuu’s name around a couple times; when he submitted for LAUNCH Music Conference & Festival 2017 and was selected to play, and when he popped up as an opener on one of our CI shows quite a while back. It wasn’t until we reviewed his submission that we were able to piece together just why the name rang a bell. All of a sudden, the entire office was like ‘wait…this is that kid who killed it on that one show a while back, and who was awesome at LAUNCH!’ Nakuu is the total package…the voice, the stage presence, the songwriting, and the drive.”
Check out the interview with this rising talent below.
Play music seriously for long enough and it’s all but inevitable that you’ll eventually come across musicians who feel dissatisfied and let down by their music scenes. For as personal and isolating creating music can be for some artists, it’s almost impossible to succeed without being a part of some sort of music community, so it makes sense why music scenes are such a heated point of discussion within circles of musicians.
For musicians who are just getting started or those who feel left out of their local music community, building a music scene from the ground up is always an option. Here are a few tips on how:
In the music industry, it can sometimes feel like you’re going it alone. There’s so many tasks to be done, decisions to be made, and moves to make, and oftentimes it falls on you to make it all happen. Sometimes this is due to lack of budget, but oftentimes it’s due to our need to feel in control, to handle everything in our own way. What this ends up doing is alienating those that want to help us and pushing us into burnout zone. Not good.
The simple truth is that you can’t be successful on your own. No one has ever reached the top without the help, influence, and guidance of others. In fact, if you ask most successful people how they got where they are, they’ll attribute a good chunk of it to a mentor who took them under their wing in the early days. Someone who helped them understand how the business worked, guided them in how to make their decisions, introduced them to others in the field, and just generally taught them what they know, so that they could focus on building, growing, and sustaining their business rather than wasting years struggling to figure it out on their own.