Label Interview: Pacific Records

California-based indie label Pacific Records is running an opportunity through us where they’ll be conducting A&R research to identify potential ReverbNation artists to add to its roster. The label is looking to expand its roster with exciting new bands covering all genres of music.

Pacific Records has evolved from its humble beginnings as a retail record store chain into a multi-dimensional entity that includes recording studios, engineering services, CD replication, screen printing, and talent buying services, while its primary focus remains as an independent record label and music publisher.

We spoke to Martin Guigui, Senior Vice President & Director of A&R, at Pacific Records about how they got started, what kind of artists they look for, advice for artists submitting to records labels, and lots more. Check out their interview!

RebeccaLabel Interview: Pacific Records
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Artist Interview: The Leones

If you take epic piano riffs and dreamy synths, then mix them with influences like 80’s horror movies and Neil Young, you get The Leones. Hailing from Buffalo, NY, they dub their sound “ghost-gaze,” which is a great way to describe their haunting, cinematic sound.

The Leones submitted their song to one of our opportunities where they were picked from thousands of bands to be signed to End Of The Trail Records. We spoke to them about how they got started, the submission process, and what’s next for them.

RebeccaArtist Interview: The Leones
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7 Ways to Make a Sample Completely Your Own

Some of the greatest sample-based production has featured clear and upfront use of other samples. On the other hand, turning a sample into your own unique piece of music is a creative way to put your personal touch on a piece of sample-based production.

If you’re having trouble using samples because you don’t want the original song to be so present, we’ve outlined seven ways to make a sample completely your own.

But before you master the art of sampling, know that even if the sample you use is unrecognizable from the original sample, you should always ensure you have all appropriate licenses and clearances from the original creator, even if you give your music out for free. And your incorporation of samples in to material which you display on the ReverbNation site is subject to our Terms and Conditions.

Rebecca7 Ways to Make a Sample Completely Your Own
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Why You Should Be Playing More House Shows

I’ve got a controversial opinion for you: playing a show at a “real” music venue isn’t always everything it’s cracked up to be. When you picked up an instrument and started performing, you probably had big dreams of playing massive stages in front of sold-out crowds of adoring fans. But the reality is that it’s pretty damn hard––if not near impossible–– for most bands to sell out even smaller venues, and that not all music venues are created equally. In fact, depending on your unique situation, skipping the venues to play more house shows might be a much better bet.

JayWhy You Should Be Playing More House Shows
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5 Ways to Blend Acoustic Drums With Electronic Drums

Electronic drums have become the new standard for most popular genres of music, from hip-hop to pop to EDM. Several of the world’s biggest artists go on tour without a drummer — something unimaginable just a few decades ago. Drums are still an integral part of popular music, but instead of an actual drummer on an acoustic kit pounding out the beats, it’s usually a producer hunched over a laptop.

However, that doesn’t mean acoustic drums don’t have a place in modern music. Obviously genres like rock and country still use drummers. But for producers that are used to working with 808s and digitally-created percussion, there are plenty of benefits of blending acoustic drums with electronic drums. Though, it’s important to make sure blending the two is done smoothly. Otherwise, the contrast can be overbearing, sloppy, and inorganic. Here are five ways to blend the two:

Rebecca5 Ways to Blend Acoustic Drums With Electronic Drums
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How to Start a Cover Band

Cover bands can be a lucrative side gig for musicians today. Many corporate events, weddings, or private parties book them for a flat rate, i.e., no door percentage, nothing contingent on merch or drink sales, which equals more take-home pay in most cases.

Like any musical venture, though, there are many things to consider before committing to a cover band; use this list to think it through.

RebeccaHow to Start a Cover Band
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5 Gorgeous Routes To Take On Your Next Tour

We all know that touring has the potential to do some game-changing things for bands. In addition to getting a band tighter and more experienced musically, the right tour has the potential to bring industry attention and exposure to fans. But what’s often not talked about is the benefits serious touring can give to the individuals behind the band. Traveling can open up a person to incredible things they couldn’t have seen or experienced sitting at home. Unless you’re incredibly lucky and financially successful, touring is an unglamorous affair, but it’s also a fantastic way to see the country. We’ve assembled five gorgeous routes to take on your next tour through the United States. Some of these routes are off the beaten path, but are well worth exploring if you’ve got time to kill.

Rebecca5 Gorgeous Routes To Take On Your Next Tour
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Why Dark Music Is Popular In Hip-Hop: A Producer’s Study

With songs like Migos’ “Bad and Boujee,” 21 Savage’s “X,” and The Weeknd’s “The Hills” gathering millions of streams and views across the online musical spectrum, the question eventually arises: “When did dark-sounding music become so popular?” Sure, sad songs have always been on repeat on the radio stations, especially for country music, but one genre in particular has been capitalizing on minor key music, hip-hop. And it’s not just about sounding sad, rather, dark. Hip-hop producer Metro Boomin is the biggest hit songwriter of 2017 so far according to Music Business Worldwide, but the majority of his beats feature ominous, eerie melodies, with lush minor chords that feel both sad and menacing. Isn’t popular music supposed to be, like, happy and fun? Well, happy and fun have found a place in dark music. For example, Drake’s song, “Energy,” is built around a dark, minimal piano line — but when he performs live, the crowd isn’t sitting there sulking; they’re jumping up and down and screaming the lyrics jubilantly. So, we wanted to dissect what makes this new wave of dark music so popular from a producer’s point of view.

TylerWhy Dark Music Is Popular In Hip-Hop: A Producer’s Study
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