When I think of some of the most creative promotional strategies I’ve seen from emerging bands, none of them include posting about their shows/music nonstop on social media, shoving their CD in my face as I walk by them at a festival, or otherwise trying to harass me into listening to their music. In fact, it’s the complete opposite.
The most effective promotional strategies are the ones where the audience feels an honest and natural kinship with what’s happening. They don’t feel pressured or sold to, and the effects are subtle yet long lasting. That is almost always due to your promotional strategies being aligned with your brand.
So how can you do the same thing? The truth is that some of the best ideas will come through your own experiences and specific branding strategies. But if you’re feeling stuck, take a look at some of these ideas and let us know what some of your favorites have been!