There’s no worse feeling than pouring a ton of time, energy, and money into a musical project that no one ever sees. Unfortunately, this is something that far too many musicians have experienced. As a publicist and blogger myself, my first recommendation is always to budget for a publicist when you’re outlining your release plan. Publicists aren’t cheap, but there’s a reason for that: they’ve spent their careers building and maintaining their relationships, honing their writing and pitching skills, and identifying the best stories and angles for each and every artist.
It’s no easy task, as you’re about to learn. But if you have a shoestring budget and simply can’t afford to hire a publicist right now, take a look at this DIY PR guide and learn how to get your next release the blog coverage it deserves.