Musicians as Digital Storytellers: How To Seize the Power of Social Media

As an Artist, you’re probably relying on some form of social media to spread the word about your music. But today, it’s not enough to only update your fans with messages about your music.

We sat down with social media marketing expert Jim Tobin, President of Ignite Social Media, to find out where musicians often fall short in their social media strategy, and to learn how they can start making improvements today.

Watch the full interview above and read some of the highlights below:

SamMusicians as Digital Storytellers: How To Seize the Power of Social Media
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Email Marketing for Musicians: It Starts With Knowing Your Audience

In our post The Biggest Misconception Musicians Have About Email Marketing, we offered tips on how Artists can start an email marketing strategy. We continued the conversation with Ferol Vernon, SVP of Artist Services at ReverbNation, to learn more about how musicians can get the most value out of emailing fans.

Experiment to Find Out What Works for You

For musicians, the prospect of creating an email campaign may seem intimidating. However, Ferol says it’s likely that most Artists will already have all the information they need to get started. Knowing how to market to your audience, means that first, you need to know your audience.

“You can read all the websites and papers out there on good marketing tactics, but at the end of the day, what works for your fanbase works for your fanbase,” says Ferol.

Watch to learn more about how you can take what you know about your fans and refine your email campaigns through continued experimentation:

SamEmail Marketing for Musicians: It Starts With Knowing Your Audience
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Your Facebook Fans Aren’t Seeing Your Posts: Here’s What You Can Do About It

When musician Ryan Trauley logged into Facebook to check the performance of a recent post to his band Oulipo’s page, the results shocked him.

“I have 800 fans on my page, but this post I wrote about my show was only seen by 10 people. I don’t understand how that’s possible,” said Trauley.

Ryan isn’t the only one surprised. Every day more artists are noticing that they’re reaching fewer and fewer fans on Facebook. Why is this happening?

Facebook is reducing the number of people who see your posts in their News Feed organically. They’re accomplishing this by cutting down on a number called “Organic Reach*,” which refers to how many people you can reach for free on Facebook by posting to your Page.

ReverbNation has been a longtime advocate of artists promoting themselves using social media. In 2007, we developed Band Profile, the first Facebook app for artists. Band Profile was designed to help artists take advantage of the growing platform, and to share everything with their fans, from songs to updates to merch.

Since then, ReverbNation has continued to integrate products closely with Facebook, including tying our ad offerings into Facebook through its API. In fact, we were one of the first partners invited to use their API (Application Programming Interface).

Given our front row seat to the ever-changing landscape of Facebook, I spent some time talking to those knowledgeable about the platform. I asked two key ReverbNation team members some questions and received some interesting responses.

SamYour Facebook Fans Aren’t Seeing Your Posts: Here’s What You Can Do About It
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Building Your Fanbase: How To Use House Concerts To Create Superfans

This is a guest post from Shannon Curtis, an independent musician, recording artist, and author based in Los Angeles. 
Shannon Curtis, ReverbNation artist

“If only …

… that one music supervisor could hear my new song, then …”

… that one label rep could catch one of my shows, then …”

… that one venue would return my email and give me a good time slot on a great bill, then …”

… then what?

Independent musicians, myself included, often think that there is one road to “success” when it comes to a career in music.

The reality is, being a career musician looks different for everyone…and the roads we each travel can be extremely varied. I believe I’ve discovered path to independent success for artists who want to build their fanbase, create a successful music career, and own 100% of the results. [Tweet This]

SamBuilding Your Fanbase: How To Use House Concerts To Create Superfans
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New Twitter Features Help Take Photo Sharing to the Next Level

Twitter has been rolling out tons of new changes recently. Taking a page out of Instagram’s playbook, the folks at Twitter recently made updates that take a more photo-friendly approach to your feed. While it’s always been possible to post photos to Twitter, now you can:

  • Post multiple photos at once
  • Add filters to a photo
  • Tag your friends and followers to keep the conversation going

Show, Don’t Tell

Ever heard this old saying? It’s more relevant than ever, especially since highly-visual platforms like Instagram and Facebook have become the places we share news about our life and music. Enhanced photos options on Twitter will provide another way to share with your friends and fans. Plus, the new features can help drive more social engagement with your posts, spreading your music even further than before.

SamNew Twitter Features Help Take Photo Sharing to the Next Level
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Opportunities On Tap: BeatStars Producer Search, Envol et Macadam Festival, Black Cloud Productions, and HD Music Now

Here’s a roundup of some of this week’s fresh new opportunities on ReverbNation

ENDS TODAY: Ready to take your beats to the next level? BeatStars is looking for tomorrow’s top producers

TheVoice

Location: Any
Genre: Hip-Hop, Rap

BeatStars, one of the most respected sources for producers and beat-makers around, is looking for two (2) ReverbNation artists to submit their hottest beats. If yours is chosen, you’ll receive featured coverage on their homepage and social sites, an exclusive interview, a BeatStars Pro page ($350 value), and more.

This opportunity closes today, so submit now.

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SamOpportunities On Tap: BeatStars Producer Search, Envol et Macadam Festival, Black Cloud Productions, and HD Music Now
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Work Like a Pro to Become a Pro Part IV: Five Technology Tips for Musicians and Managers

Welcome to the fourth and final installment of “Work Like a Pro to Become a Pro,” a series by artist manager Budi Voogt designed to help artists work smarter on their music business so they can focus on what matters most: their music. Check out five tips to organize the business side of your music in Part 3, and read on below for five more web-savvy tips to save you time and grow your fanbase. 

This is the last part of my four part series for helping you learn how to better manage your band. If you haven’t read parts one, two and three, check them out now. This last post focuses on other ways to help musicians and managers streamline processes using online tools. The following five tech tips are meant to work hand-in-hand with my other recommendations and will help you work even smarter on your music business.

SamWork Like a Pro to Become a Pro Part IV: Five Technology Tips for Musicians and Managers
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Work Like a Pro to Become a Pro Part III: Let’s Get Down to Business

Welcome to part three of “Work Like a Pro to Become a Pro,” a four part series by artist manager Budi Voogt designed to help artists work smarter on their music business so they can focus on what matters most: their music. Get tips to improve your communication in Part 2, and read on below for a few tips on getting your business in order.

When you’re an independent artist who’s busy touring, recording and writing music it can be hard to keep track of everything on the business side of things. It’s tedious work, but keeping track of your money, contacts, venues you’ve played, invoices, paperwork and more can save you time in the long run.

Here’s some practical tips to create order from all the numbers, files and papers and people.

SamWork Like a Pro to Become a Pro Part III: Let’s Get Down to Business
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