Meet The Latest Artists Selected For ReverbNation Opportunities

Everyday the music industry seeks out ReverbNation artists to book on stages, license their songs, sign to labels and more through exclusive opportunities. To celebrate the hundreds of emerging artists selected for these opportunities, we’re going to share a random sample of five every week on this blog. Let’s go!

DaveMeet The Latest Artists Selected For ReverbNation Opportunities
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How To Turn Your Next Live Show Into a Great Snapchat Story

In today’s world of social media, there are so many ways we can give people a window into our lives — whether it’s an Instagram photo, a Facebook text post, or a Snapchat video. As musicians, this is like gold to your fans. It’s a great way to share your experiences with those who can’t be there in person.

You can post links to your gig and photo recaps after your performance is over, but you can also create a Snapchat Story to really give your fans an exclusive look into what playing a show is like for you, the artist. What do you do backstage? What’s your load-out like? Any pre-show rituals?

JayHow To Turn Your Next Live Show Into a Great Snapchat Story
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6 Ideas That Will Inspire You to Up Your Band Merch Game

Imagine you’re at a concert. You’re awestruck by the band and all you can think is, “How can I get more of these guys?” After their set, you hurry over to the band merch booth ready to hand over your hard-earned cash. Then, seeing nothing but oversized tees, CDs, and maybe a sticker or two, your heart sinks. Sure, it’s better than nothing (and you may even buy an oversized T-shirt that you’ll never wear), but it’s not what you hoped for, and you’ll leave the show feeling a bit let down. This is a scenario I’ve found myself in more times than I care to count.

Dave6 Ideas That Will Inspire You to Up Your Band Merch Game
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5 Examples of Unconventional Music Marketing You Should Try

If perfecting your music marketing strategy is the ideal foundation for getting press and growing your fan base, then adding a dose of the nontraditional in that process is the trimming that could set your band apart from the rest. It doesn’t have to feel contrived or forced, either; trust your instincts and you’ll find there are ways of filtering in unexpected promotional elements that feel appropriate and natural, whether intended to be silly and gimmicky or earnest and sentimental.

Check out the five examples we’ve pooled together here for inspiration in sprucing up your own strategy. With creative and unconventional thinking, you’ll come up with something fresh that’s wholly unique to your band.

Jay5 Examples of Unconventional Music Marketing You Should Try
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Meet The Latest Artists Selected For ReverbNation Opportunities

Everyday the music industry seeks out ReverbNation artists to book on stages, license their songs, sign to labels and more through exclusive opportunities. To celebrate the hundreds of emerging artists selected for these opportunities, we’re going to share a random sample of five every week on this blog. Let’s go!

DaveMeet The Latest Artists Selected For ReverbNation Opportunities
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Music Marketing Inspo: Mipso’s Custom Coffee Promotion

So I’m on my Saturday morning coffee run at a local joint called Joe Van Gogh when I unexpectedly experience a great example of unconventional music marketing. While the barista readies my organic Ethiopian blend, I peruse the bags of coffee being displayed at the counter when I see it: a limited-time specialty brew care of a local indie Americana quartet called Mipso. After reading a bit more about the band and the HARMONY BLEND promotion they thought up, I had to pick their brains a bit.

DaveMusic Marketing Inspo: Mipso’s Custom Coffee Promotion
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How to Get Music Blog Coverage For Your Next Release: A 5-Step Guide

There’s no worse feeling than pouring a ton of time, energy, and money into a musical project that no one ever sees. Unfortunately, this is something that far too many musicians have experienced. As a publicist and blogger myself, my first recommendation is always to budget for a publicist when you’re outlining your release plan. Publicists aren’t cheap, but there’s a reason for that: they’ve spent their careers building and maintaining their relationships, honing their writing and pitching skills, and identifying the best stories and angles for each and every artist.

It’s no easy task, as you’re about to learn. But if you have a shoestring budget and simply can’t afford to hire a publicist right now, take a look at this DIY PR guide and learn how to get your next release the blog coverage it deserves.

DaveHow to Get Music Blog Coverage For Your Next Release: A 5-Step Guide
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Does Your Band Have A Compelling Story?

Your music always comes first – it’s the contact point for new fans and it’s the whole reason you’re here. But beyond the music, your story is a huge part of your artistry. It’s what gives context to the music and what can turn a casual fan into a long term listener. A compelling story is also a great way to get press, influencers, and industry connectors hooked into your band. So when my musician friends ask, “How do I get press?”, I tell them to lead with a great song and a better story.

DaveDoes Your Band Have A Compelling Story?
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