This post from hip-hop blogger and publicist Kayla Calloway will outline 5 simple and proven tips for getting the attention of hip-hop bloggers. These strategies are excerpted from the 2nd edition of Kayla's “The Essential Guide to Hip-Hop Publicity.”
When hip-hop artists reach out to media outlets, it’s pretty common for them to overthink things. And while a creative approach can make a lasting impression, you’re better off focusing on a professional and straightforward approach. In fact, former XXL Music Editor and hip-hop journalist Eric Diep says, “As far as hip-hop artists go, I’m old school. Just introduce yourself, hand me your tape, and keep it moving.” Taking a professional, persistent, and simple approach—letting your music speak for itself—is always the best practice, whether you’re online or in the real world.
So take note of these five tips — they are a great way to improve your response from bloggers and publicists in the hip-hop community.