How Musicians Can Create a Compelling Instagram Story Fans Will Love

Social media, on principle, exists to give your fans and followers greater insight to who you are offstage and outside the studio. Many artists, however, are reluctant to weigh down their feeds with mundane check-ins and some are nervous about posting personal photos. For musicians on Instagram, there’s a popular new feature that solves all these challenges. 

DaveHow Musicians Can Create a Compelling Instagram Story Fans Will Love
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Live Streaming For Musicians Is Not About Entertainment

If you break live streaming down into its core components – a performer, an audience, and a camera in between them – the fast-growing method of communication looks an awful lot like a source of entertainment. Why else would 100 million people go online every month to watch someone play a video game? But I’m here to tell musicians looking to find success through live streaming that it’s NOT all about entertainment.

DaveLive Streaming For Musicians Is Not About Entertainment
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Music Career Advice: “Be So Good They Can’t Ignore You”

This post was originally written and shared by Bas Grasmayer on the MUSIC x TECH x FUTURE newsletter. 

The 7 words that make up the title, a quote from Steve Martin, deserve to be an article of their own, on their own. It has come to be one of my favourite quotes for ‘making it’ in the music business.

I attend a lot of music business events and sometimes give lectures at schools, and I end up meeting a lot of artists who are asking the wrong questions. Questions like:

  • “How can I get this signed to a label?”
  • “How do I find a good booking agent?”
  • “How do I get people to buy my music?”

DaveMusic Career Advice: “Be So Good They Can’t Ignore You”
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The Biggest Secrets to Getting Your Songs Heard by Music Industry Gatekeepers

Gatekeepers – they’re the ones who decide whether or not your music is worthy enough to earn massive exposure. They’re the bloggers, the radio DJs, the music supervisors. The ones who decide which artists get their songs heard. And they’re the people that most musicians can’t seem to figure out.

DaveThe Biggest Secrets to Getting Your Songs Heard by Music Industry Gatekeepers
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Why Social Media For Musicians Is Easier For Some Bands Than Others

Social media for musicians needs to be about more than just tour dates and other pertinent info. A lot of people want to feel closer to the music they love and the people who make it, and your Instagram, Twitter, Facebook and all the rest should reflect that. Give the people what they want: A more personal connection.

DaveWhy Social Media For Musicians Is Easier For Some Bands Than Others
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7 New Merch Ideas You Need To Try Now

Clever merch can do marvels for a band, and we’re not talking just about super-cool T-shirts and well-designed album art. Think of your shop selection—online or IRL—as having the same possibilities of any other store. You’ve got the freedom to offer almost anything you want, and if you’re creative enough in your selection, your sales will surely get a boost. Those special items can help grow your fanbase, too.

Dave7 New Merch Ideas You Need To Try Now
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They Already Did That – Diversifying Your Music From Trends and Cliches

On a recent tour, I played a frantically put together house show that was a last ditch effort in saving multiple cancelled shows. Seeing as my show was one of those that was cancelled, it was a complete relief to be able to play and I met some awesome people I’d only heard of in name before. One of the bands from a different tour came to mind when I started preparing this article about diversifying your music. The reason is, their sound was completely bland. They were by far the most solid, energetic, and talented band at the show. But they had little to no originality. I had absolutely no desire after seeing them to go listen to their music, because I’d heard it before from different artists.

DaveThey Already Did That – Diversifying Your Music From Trends and Cliches
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How to Book a Successful Tour: Tips from Former Booking Agent Sharyn Goldyn (Part I)

ReverbNation CONNECT artist manager (and former booking agent with The Windish Agency) Sharyn Goldyn lays out the ways that emerging artists can make the most out of their first tours. Read on for advice that will make your next (or first) tour a success.

What is the best way to begin planning a tour? What elements does a band need to consider?

It really depends on how much is going on with the artist and how much money they have to spend. Everyone has to start somewhere but to get the most out of your time on the road, it’s helpful for there to be some sort of story behind the artist: a new release, a few good reviews on blogs, a decent social media following, some sort of buzz like significant streams on Spotify, etc.

KevinHow to Book a Successful Tour: Tips from Former Booking Agent Sharyn Goldyn (Part I)
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