Though I’d reaaaallllly like to say we’re the only way to obtain unbiased music feedback from consumers, that’s not necessarily the truth. Brian Hazard, he of the ten-album Color Theory and head mastering engineer at Resonance Mastering, put this belief into play recently when he took to Twitter to solicit some lyrical recommendations from his followers.
Everyday the music industry seeks out ReverbNation artists to book on stages, license their songs, sign to labels and more through exclusive opportunities. To celebrate the hundreds of emerging artists selected for these opportunities, we’re going to share a random sample of five every week on this blog. Let’s go!
Social media, on principle, exists to give your fans and followers greater insight to who you are offstage and outside the studio. Many artists, however, are reluctant to weigh down their feeds with mundane check-ins and some are nervous about posting personal photos. For musicians on Instagram, there’s a popular new feature that solves all these challenges.
If you break live streaming down into its core components – a performer, an audience, and a camera in between them – the fast-growing method of communication looks an awful lot like a source of entertainment. Why else would 100 million people go online every month to watch someone play a video game? But I’m here to tell musicians looking to find success through live streaming that it’s NOT all about entertainment.
Gatekeepers – they’re the ones who decide whether or not your music is worthy enough to earn massive exposure. They’re the bloggers, the radio DJs, the music supervisors. The ones who decide which artists get their songs heard. And they’re the people that most musicians can’t seem to figure out.
Social media for musicians needs to be about more than just tour dates and other pertinent info. A lot of people want to feel closer to the music they love and the people who make it, and your Instagram, Twitter, Facebook and all the rest should reflect that. Give the people what they want: A more personal connection.
Clever merch can do marvels for a band, and we’re not talking just about super-cool T-shirts and well-designed album art. Think of your shop selection—online or IRL—as having the same possibilities of any other store. You’ve got the freedom to offer almost anything you want, and if you’re creative enough in your selection, your sales will surely get a boost. Those special items can help grow your fanbase, too.