What’s Ahead For Artists, Labels, and Fans: Industry Insider Jeff Rabhan Predicts the Future of Music

JeffRThis is a guest post from Jeff Rabhan, Chair of The Clive Davis Institute of Recorded Music, New York University. Artist Manager and amateur human beatbox. Find him on Twitter @jeffrabhan.

Let’s get out our tarot cards.

As fun and entertaining as reading the future can be, it can actually help artists draw a roadmap for themselves as they plan the next years of their career. These predictions, though, are not conjured up by reading tea leaves. Much of what you’ll read here is based upon current trends, insider conversations, and observations of smaller industry movements soon to be on the rise. For an industry that changes more often than artists change their underwear, here are a few predictions from the people who know it best.

SamWhat’s Ahead For Artists, Labels, and Fans: Industry Insider Jeff Rabhan Predicts the Future of Music
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8 Ways To Make Your Music Video Debut and Get Noticed

This is a guest post from Randy Chertkow and Jason Feehan, authors of The Indie Band Survival Guide and creators of Making Money with Music

Randy Chertkow and Jason Feehan: 8 Ways to Make Your Music Video Debut and Get Noticed

“[Chertkow and Feehan] are the ideal mentors for aspiring indie musicians who want to navigate an ever-changing music industry.” – Billboard Magazine

The most popular music search engine in the world isn’t even music-focused – it’s YouTube. The numbers are staggering: YouTube generates over 800 million unique visitors each month. But even more incredibly, it generates over 100 million social actions on videos every week, including comments, likes, and most importantly for musicians, shares.

Unlike audio, video goes “viral.” The rise of popular video-clip platform, Vine, in recent months, with it’s 6-second viral videos, is further proof video is where the action is. Plus, with each share, a video generates exposure. So, you need to get your music up there in some video form or another.

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Ask An Expert: Music Licensing 101 from Vince Quintero of Red Bull Records

Vince Quintero

Vince is a music industry veteran who strives to help artists get great licensing opportunities

Earlier this month, we asked ReverbNation Facebook fans and Twitter followers what they wanted to know more about when it comes to music licensing. We read your questions and we have answers!

We sat down with Vince Quintero, Head of Creative Music Licensing & Publishing at Red Bull Records to get the lowdown on all things music licensing. Vince has worked in the music industry for major record labels and with recording artists for more than 14 years.  His roles include strategic marketing/cross promotion, A&R, music supervision, music licensing and artist/producer management. Read below to get a Licensing 101 lesson from this seasoned expert.

Can you give a basic definition of what licensing is?

Screen Shot 2014-04-23 at 5.24.24 PM– Cleophas McDonald, The Madd Felon

Music licensing is the act of ensuring that both master and copyright holders are properly paid for the use of their music. My working definition includes the act of pitching the songs I represent for use in visual media and manufactured items. Visual media entails film, TV shows, video games, movie trailers and advertisements. Examples of manufactured goods are things such as toys and soundtrack compilations. I do all of these licensing deals from inception to approving the final deal terms and signing the licenses.

SamAsk An Expert: Music Licensing 101 from Vince Quintero of Red Bull Records
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Work Like a Pro to Become a Pro Part IV: Five Technology Tips for Musicians and Managers

Welcome to the fourth and final installment of “Work Like a Pro to Become a Pro,” a series by artist manager Budi Voogt designed to help artists work smarter on their music business so they can focus on what matters most: their music. Check out five tips to organize the business side of your music in Part 3, and read on below for five more web-savvy tips to save you time and grow your fanbase. 

This is the last part of my four part series for helping you learn how to better manage your band. If you haven’t read parts one, two and three, check them out now. This last post focuses on other ways to help musicians and managers streamline processes using online tools. The following five tech tips are meant to work hand-in-hand with my other recommendations and will help you work even smarter on your music business.

SamWork Like a Pro to Become a Pro Part IV: Five Technology Tips for Musicians and Managers
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New Twitter Profile Update: Let’s Get Visual

Sick of us talking about the importance of cover art yet? Prepare yourselves, here comes another one.

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ReverbNation artist Dylan Jenet Collins’ Twitter Page was one of the first to receive the update

This week, Twitter officially announced that it will be launching a brand-new design for their profiles. Well, brand-new is a stretch. As you can see from the examples below, the new Twitter design looks an awful lot like some other social networks. The good news is, you can repurpose content – like your big, beautiful cover photos from your Facebook and ReverbNation profiles – on your freshly designed Twitter profile.

Some of the updates include:

  • A larger profile photo (max size 700k)
  • A large cover photo (max size 1500 px wide)
  • Best Tweets: Tweets with more engagement will appear larger
  • Pinned Tweet: You can now pin one of your tweets to the top of your page (Like Facebook’s ‘Pin-to-top’ Feature we covered in this post)
  • Filtered Tweets: You can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies

You can read more of the details on Twitter’s blog, and check out a first-look at the new design from Mashable. Ultimately, the new design provides more opportunities for your fans to get a feel of you visually, possibly before they ever hear your music. Make sure you have great-looking high resolution photos or artwork on your pages to make a great first impression.

The new features, like best tweets and filtered tweets, can also be used to save you time when looking through your feed and engaging with fans. If you’re a DIY or Indie artist who handles all of your own social media and marketing efforts, be sure to check out these features to figure out how to make them work for you.

Another great way to use the pinned tweet feature, is to pin your most important tweets to the top of the page. It could be details about your latest album release, an upcoming show you’re playing or anything else you need your fans to know. That way you can continue to post real-time updates without worrying about your most important news getting lost in feeds.

Check out a few pages from musicians who have already gotten the update below.

Need more ideas for social media success? Make sure you sync your social media sites to your ReverbNation page. This will help you add fans, track your status and update your statuses with links to your music right from your ReverbNation profile. Click here to sync now.

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Weezer’s Twitter Page

 

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John Legend’s Twitter Page

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Work Like a Pro to Become a Pro Part III: Let’s Get Down to Business

Welcome to part three of “Work Like a Pro to Become a Pro,” a four part series by artist manager Budi Voogt designed to help artists work smarter on their music business so they can focus on what matters most: their music. Get tips to improve your communication in Part 2, and read on below for a few tips on getting your business in order.

When you’re an independent artist who’s busy touring, recording and writing music it can be hard to keep track of everything on the business side of things. It’s tedious work, but keeping track of your money, contacts, venues you’ve played, invoices, paperwork and more can save you time in the long run.

Here’s some practical tips to create order from all the numbers, files and papers and people.

SamWork Like a Pro to Become a Pro Part III: Let’s Get Down to Business
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Are Photography and Cover Art Important for Musicians?

Tina V, ReverbNation Artist Since 2010As musicians, you spend most of your time writing and performing music that you hope will set you apart from the rest. Sometimes, you spend so much time focusing on music, that other important pieces that can help you get discovered are forgotten. One of the most important – and often forgotten – elements of your band’s presence is how you present yourself visually. [Tweet this]

You might already know that at ReverbNation, we provide opportunities for artists to play festivals, get featured in magazines, get airplay on radio and more. We work directly with promoters to bring these opportunities to you, the artist, and after you submit to the opportunities, the promoters select the best fit for the winner. A few months ago, we conducted a survey of 2,000 artists to find out how they think the opportunities process works.

SamAre Photography and Cover Art Important for Musicians?
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Everything You Need to Know About Using Kickstarter as an Independent Musician

Crowdfunding is nothing new in the music world (check out our previous post on 5 tips for crowdfunding success). Yet recently Kickstarter has become a standout as a popular fundraising platform for independent musicians.

ReverbNation artists Graham Colton, Jonny Gray, Long Gone Day and Good Graeff used Kickstarter to fund their own independent work, from albums to tours to making it to festivals. Read more about their experiences and important takeaways you can learn from as you plan your own Kickstarter campaign.

SamEverything You Need to Know About Using Kickstarter as an Independent Musician
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