Ask An Expert: Music Licensing 101 from Vince Quintero of Red Bull Records

Vince Quintero

Vince is a music industry veteran who strives to help artists get great licensing opportunities

Earlier this month, we asked ReverbNation Facebook fans and Twitter followers what they wanted to know more about when it comes to music licensing. We read your questions and we have answers!

We sat down with Vince Quintero, Head of Creative Music Licensing & Publishing at Red Bull Records to get the lowdown on all things music licensing. Vince has worked in the music industry for major record labels and with recording artists for more than 14 years.  His roles include strategic marketing/cross promotion, A&R, music supervision, music licensing and artist/producer management. Read below to get a Licensing 101 lesson from this seasoned expert.

Can you give a basic definition of what licensing is?

Screen Shot 2014-04-23 at 5.24.24 PM– Cleophas McDonald, The Madd Felon

Music licensing is the act of ensuring that both master and copyright holders are properly paid for the use of their music. My working definition includes the act of pitching the songs I represent for use in visual media and manufactured items. Visual media entails film, TV shows, video games, movie trailers and advertisements. Examples of manufactured goods are things such as toys and soundtrack compilations. I do all of these licensing deals from inception to approving the final deal terms and signing the licenses.

KevinAsk An Expert: Music Licensing 101 from Vince Quintero of Red Bull Records
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Work Like a Pro to Become a Pro Part IV: Five Technology Tips for Musicians and Managers

Welcome to the fourth and final installment of “Work Like a Pro to Become a Pro,” a series by artist manager Budi Voogt designed to help artists work smarter on their music business so they can focus on what matters most: their music. Check out five tips to organize the business side of your music in Part 3, and read on below for five more web-savvy tips to save you time and grow your fanbase. 

This is the last part of my four part series for helping you learn how to better manage your band. If you haven’t read parts one, two and three, check them out now. This last post focuses on other ways to help musicians and managers streamline processes using online tools. The following five tech tips are meant to work hand-in-hand with my other recommendations and will help you work even smarter on your music business.

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New Twitter Profile Update: Let’s Get Visual

Sick of us talking about the importance of cover art yet? Prepare yourselves, here comes another one.

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ReverbNation artist Dylan Jenet Collins’ Twitter Page was one of the first to receive the update

This week, Twitter officially announced that it will be launching a brand-new design for their profiles. Well, brand-new is a stretch. As you can see from the examples below, the new Twitter design looks an awful lot like some other social networks. The good news is, you can repurpose content – like your big, beautiful cover photos from your Facebook and ReverbNation profiles – on your freshly designed Twitter profile.

Some of the updates include:

  • A larger profile photo (max size 700k)
  • A large cover photo (max size 1500 px wide)
  • Best Tweets: Tweets with more engagement will appear larger
  • Pinned Tweet: You can now pin one of your tweets to the top of your page (Like Facebook’s ‘Pin-to-top’ Feature we covered in this post)
  • Filtered Tweets: You can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies

You can read more of the details on Twitter’s blog, and check out a first-look at the new design from Mashable. Ultimately, the new design provides more opportunities for your fans to get a feel of you visually, possibly before they ever hear your music. Make sure you have great-looking high resolution photos or artwork on your pages to make a great first impression.

The new features, like best tweets and filtered tweets, can also be used to save you time when looking through your feed and engaging with fans. If you’re a DIY or Indie artist who handles all of your own social media and marketing efforts, be sure to check out these features to figure out how to make them work for you.

Another great way to use the pinned tweet feature, is to pin your most important tweets to the top of the page. It could be details about your latest album release, an upcoming show you’re playing or anything else you need your fans to know. That way you can continue to post real-time updates without worrying about your most important news getting lost in feeds.

Check out a few pages from musicians who have already gotten the update below.

Need more ideas for social media success? Make sure you sync your social media sites to your ReverbNation page. This will help you add fans, track your status and update your statuses with links to your music right from your ReverbNation profile. Click here to sync now.

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Weezer’s Twitter Page

 

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John Legend’s Twitter Page

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Work Like a Pro to Become a Pro Part III: Let’s Get Down to Business

Welcome to part three of “Work Like a Pro to Become a Pro,” a four part series by artist manager Budi Voogt designed to help artists work smarter on their music business so they can focus on what matters most: their music. Get tips to improve your communication in Part 2, and read on below for a few tips on getting your business in order.

When you’re an independent artist who’s busy touring, recording and writing music it can be hard to keep track of everything on the business side of things. It’s tedious work, but keeping track of your money, contacts, venues you’ve played, invoices, paperwork and more can save you time in the long run.

Here’s some practical tips to create order from all the numbers, files and papers and people.

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Are Photography and Cover Art Important for Musicians?

Tina V, ReverbNation Artist Since 2010As musicians, you spend most of your time writing and performing music that you hope will set you apart from the rest. Sometimes, you spend so much time focusing on music, that other important pieces that can help you get discovered are forgotten. One of the most important – and often forgotten – elements of your band’s presence is how you present yourself visually. [Tweet this]

You might already know that at ReverbNation, we provide opportunities for artists to play festivals, get featured in magazines, get airplay on radio and more. We work directly with promoters to bring these opportunities to you, the artist, and after you submit to the opportunities, the promoters select the best fit for the winner. A few months ago, we conducted a survey of 2,000 artists to find out how they think the opportunities process works.

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Everything You Need to Know About Using Kickstarter as an Independent Musician

Crowdfunding is nothing new in the music world (check out our previous post on 5 tips for crowdfunding success). Yet recently Kickstarter has become a standout as a popular fundraising platform for independent musicians.

ReverbNation artists Graham Colton, Jonny Gray, Long Gone Day and Good Graeff used Kickstarter to fund their own independent work, from albums to tours to making it to festivals. Read more about their experiences and important takeaways you can learn from as you plan your own Kickstarter campaign.

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Fast Five: Interview with YourCountry Executive Producer Chris James

Chris James from AXS-TV for ReverbNation Country Up Opportunity

In this Fast Five post, we sat down with multi-talented Executive Producer Chris James of YourCountry on AXS-TV. He shared details on how Country music is changing, what artists can do to get noticed by industry professionals and TV producers, and news about an exciting new TV show opportunity open to artists from every genre. Even if you aren’t a Country artist, you’ll be sure to take away something great from Chris’ advice.

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February Breaking! Musicians Keeping a Beat through ReverbNation Opportunities

Each month, hundreds of musicians submit to opportunities through ReverbNation. Artists vie for the chance to headline festivals, be featured in top magazines, play showcases in front of music industry pros and take advantage of all the opportunities to be seen and heard. So, if you’re wondering who submits to opportunities and what happens after submissions close, hear from the musicians themselves in the post below. Watch, listen and congratulate them in the comments. Increase YOUR chances of being one of them and submit to an opportunity now.

Rose to the Top in the FIAT USA Band Prix powered by ReverbNation

ReverbNation and FIAT USA teamed up to invite more than 6,000 independent musicians to submit their best songs, all for a chance to catch their big break – an appearance on VH1. Privet Earth stole the show and were featured on VH1, but fan votes sent four additional bands to the finals. These bands snagged the most votes in the country for their genres, including alternative, urban, pop and rock.

“This wasn’t our first time submitting for an opportunity on ReverbNation, but it’s definitely the first time we won something like THIS. It felt KRAZY (with a K!) when FIAT called me at home, I actually thought somebody was pranking me, but it wasn’t a prank! It was reality. We are constantly submitting for new opportunities, fingers crossed that we get chosen again. Let’s Blitz-Rock!” –Ivan Smirnov of Privet Earth

Want to get to know all of the bands? Visit the FIAT Backstage blog to learn how you can Hangout with them on Google+!

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